Angels & Tomboys Shark Tank Update: From Struggle to Success

When sisters Madison and Mallory stepped onto the Shark Tank stage, they brought with them not just their youthful energy but a unique business idea: Angels & Tomboys. This brand, all about celebrating the individuality of young girls with its line of scented lotions and body sprays, immediately caught the attention of the Sharks. But what’s happened since that memorable pitch?

Fast forward, and the Angels & Tomboys journey post-Shark Tank is as vibrant and dynamic as the founders themselves. From new product launches to navigating the challenges of scaling a business, they’ve been on an incredible ride. Let’s dive into the latest updates and see how these young entrepreneurs have grown their brand since their TV debut.

Key Takeaways

  • Angels & Tomboys caters to a niche market by offering fun, safe, and age-appropriate body care products specifically designed for young girls, addressing a glaring gap in the preteen personal care industry.
  • A strong partnership with Shark Tank investors, specifically Daymond John and Mark Cuban, has empowered sisters Madison and Mallory to significantly scale their business, demonstrating the transformative impact of strategic investment and mentorship on startups.
  • Innovation and expansion are key to the brand’s growth, with Angels & Tomboys successfully launching new products such as body washes, hair care essentials, and seasonal scents, thereby continually engaging their target audience and responding to market demands.
  • Overcoming challenges through resilience and strategic planning has been critical for Angels & Tomboys. Issues like scaling production, navigating supply chain logistics, and maintaining product quality amidst rapid growth have been managed effectively, showcasing the importance of adaptability in business.
  • Substantial increase in sales and brand recognition post-Shark Tank demonstrates the effectiveness of leveraging media exposure and maintaining a commitment to core values — being paraben-free, vegan, and cruelty-free — in driving business success.
  • Engagement and direct communication with their target demographic through social media and influencer collaborations have been instrumental in building a loyal customer base, emphasizing the brand’s dedication to inclusivity and community-building.

The Shark Tank Pitch

When Madison and Mallory walked into the Shark Tank, they were armed with not just their charming personalities but also a product that stood out—scented lotions and body sprays designed specifically for young girls. Their brand, Angels & Tomboys, instantly caught the attention of the Sharks, as it addressed a niche yet significant market: preteen girls looking for fun, safe, and age-appropriate body care products.

The founders asked for $60,000 in exchange for a 20% stake in their company, valuing Angels & Tomboys at $300,000. They presented their range of uniquely scented products, from Watermelon Funk to Lemonade Donuts, emphasizing their commitment to making products that are paraben-free, vegan, and cruelty-free. Their presentation was more than just talk; the sisters demonstrated a clear understanding of their target audience and a passion for their brand that was infectious.

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The Sharks were impressed by the young entrepreneurs’ poise and the novelty of their idea. While some Sharks were initially skeptical about the market size and the scalability of the business, the energy and determination of Madison and Mallory could not be overlooked. After a series of offers and counteroffers, they struck a deal.

Shark Offer Stake Remarks
Daymond John $60,000 33.3% Partnered with Mark Cuban
Mark Cuban Contributed to $60,000 33.3% Shared stake with Daymond John

This partnership was a testament to the Sharks’ belief in Angels & Tomboys’ potential to revolutionize the preteen personal care market. With the investment and expertise of Daymond John and Mark Cuban, the brand was poised for significant growth, ready to take on challenges and expand its reach to empower young girls everywhere with a line of products just for them.

The Angels & Tomboys Story

When Madison and Mallory strutted into the Shark Tank, their youthful energy and innovative vision for Angels & Tomboys immediately caught the Sharks’ attention. This wasn’t just another pitch; it was a glimpse into the future of preteen personal care. The founders eloquently shared their story, highlighting how the idea sprang from a simple observation: there were hardly any fun, safe, and appealing skincare products specifically designed for girls their age. They were on a mission to fill that gap, and they did so with style and substance.

Their presentation wasn’t just about the products; it was a narrative about empowerment, healthy self-image, and the importance of inclusivity in the beauty industry. Paraben-free, vegan, and cruelty-free—these weren’t just buzzwords for Madison and Mallory; they were non-negotiable principles that underpinned their brand. The Sharks were visibly impressed, not only by the business concept but also by the founders’ passion and professionalism.

The moment of truth came when Daymond John and Mark Cuban decided to invest in Angels & Tomboys. This partnership was more than financial; it was a testament to the potential they saw in these young entrepreneurs and their quest to redefine beauty standards for young girls. With the Sharks’ backing, the brand was poised for exponential growth, ready to conquer new markets and touch the lives of girls worldwide.

As Angels & Tomboys navigates the post-Shark Tank landscape, their journey is a stark reminder of the power of innovation and the difference determination can make in the competitive world of entrepreneurship. With the guidance of their seasoned Shark partners, Madison and Mallory are well on their way to making their mark on the personal care industry, proving that age is just a number when it comes to making a difference.

New Product Launches

Following their successful appearance on Shark Tank, Angels & Tomboys didn’t just sit back and enjoy their newfound fame. Instead, they hit the ground running, leveraging the momentum and insights gained from their Shark partners, Daymond John and Mark Cuban. Fans of the show have eagerly watched the brand evolve, and they’ve been rewarded with an exciting array of New Product Launches.

First on the list of new releases was a line of body washes. These weren’t your ordinary, run-of-the-mill body washes. No, they were an extension of the brand’s core philosophy—safe, fun, and specifically tailored for young girls. Each scent in the body wash line mirrored their popular lotion and body spray counterparts, allowing girls to immerse themselves in their favorite fragrances from head to toe.

Next, Angels & Tomboys expanded their product line to include hair care essentials. Recognizing a gap in the market for young girls’ hair care that was both gentle and effective, they introduced a range of shampoos and conditioners. Like their skincare products, these too were vegan, cruelty-free, and designed to cater to the unique needs of preteens’ hair, vividly capturing the essence of being young and carefree.

The fan community has been particularly excited about the brand’s venture into seasonal and limited edition scents. These offerings keep the product line fresh and engaging, encouraging customers to return to discover what’s new. Each season brings a sense of anticipation, as fans speculate on the themes and scents that Angels & Tomboys will explore next.

In each of these ventures, Madison and Mallory have stayed true to their commitment to providing safe, appealing products for their peers. Through their continuous innovation, they’ve managed not just to extend their product range but also to deepen the brand’s connection with its audience. It’s a testament to their dedication and the invaluable mentorship of their Shark partners.

Overcoming Challenges

After their Shark Tank success, Angels & Tomboys faced numerous hurdles, a common path for many budding businesses. The journey post-show wasn’t just about basking in the limelight; it involved hard work, strategic planning, and overcoming unforeseen challenges.

One of the initial challenges was scaling production to meet the increased demand. With the Shark Tank effect in full swing, Madison and Mallory found themselves navigating the complexities of manufacturing and supply chain logistics. They worked tirelessly, ensuring that product quality didn’t dip while meeting higher order volumes.

Additionally, the brand faced intense competition in the personal care market, which is notorious for its cutthroat nature. To stand out, Angels & Tomboys doubled down on their unique selling proposition: safe, fun, and appealing skincare products for preteens. They refined their marketing strategies, focusing on social media to connect directly with their target audience, showcasing their commitment to authenticity and inclusivity.

But perhaps the most significant challenge was staying true to their core values while scaling. As they ventured into new product lines and expanded their reach, maintaining the quality and ethos that set them apart became a balancing act. The founders leaned on the mentorship and guidance of Daymond John and Mark Cuban, ensuring that their growth didn’t compromise on the paraben-free, vegan, and cruelty-free promise that resonated with their customers.

As Angels & Tomboys navigated these challenges, they remained focused on their mission: to create a world where young girls could enjoy fun, safe, and relatable personal care products. Their journey underscores the resilience and determination needed to transform a vision into reality.

Brand Growth and Success

Following their memorable appearance on Shark Tank, Angels & Tomboys experienced a significant spike in growth and recognition. The founders, Madison and Mallory, smartly leveraged the platform’s exposure to catapult their brand into new heights. They didn’t just rest on their laurels; instead, they worked tirelessly to expand their product line and market reach. This dedication to evolution and adaptation is exactly what fans of the show love to see—entrepreneurs who are not afraid to push boundaries and explore new territories.

One of the key growth metrics for Angels & Tomboys is their expanded product range. Initially focusing on body lotions and sprays, they have since introduced additional products like lip balms and body washes, catering to the diverse needs of their young audience. They’ve made it their mission to fill a gap in the market for lively, safe, and age-appropriate personal care products for tweens.

Moreover, their sales figures have been nothing short of impressive. Post-Shark Tank, they saw an immediate increase in online orders, showcasing the powerful impact the show can have on small businesses. Here’s a glimpse at their growth:

Year Percent Increase in Sales
Post-Shark Tank Year 1 80%
Post-Shark Tank Year 2 120%

In addition to their skyrocketing sales, Angels & Tomboys stayed true to their mission. They’ve continued to emphasize their commitment to producing vegan, cruelty-free, and paraben-free products. This not only addresses the growing consumer demand for ethical and health-conscious products but also reinforces their brand identity as a trusted provider of safe skincare options for kids.

Engagement with their target demographic has been remarkably innovative. The founders have embraced social media and influencer collaborations to connect directly with their audience. By creating relatable content and involving their community in product development, they’ve built a loyal customer base that feels seen and heard.

The journey of Angels & Tomboys post-Shark Tank is a testament to the founders’ resilience, creativity, and dedication to their brand’s values. Their story continues to inspire both current and aspiring entrepreneurs who dream of making their mark in the competitive business world.


The journey of Angels & Tomboys since their Shark Tank appearance is nothing short of inspiring. Madison and Mallory faced a sea of challenges head-on, turning potential setbacks into remarkable opportunities for growth. Their ability to not only expand their product line but also significantly boost their sales figures speaks volumes about their dedication and business acumen. What’s more, they’ve stayed true to their core values, offering vegan, cruelty-free, and paraben-free products that resonate with their audience. Their story is a powerful reminder that with resilience, creativity, and a clear vision, entrepreneurs can overcome obstacles and thrive in competitive markets.

Frequently Asked Questions

What challenges did Angels & Tomboys face after Shark Tank?

After their appearance on Shark Tank, Angels & Tomboys faced challenges such as scaling production and navigating the competitive personal care market. Despite these hurdles, the founders, Madison and Mallory, were able to lead the company to significant growth and success.

How did Angels & Tomboys expand their product range?

Post-Shark Tank, Angels & Tomboys expanded their product range by introducing lip balms and body washes. This expansion catered to the diverse needs of their young audience, broadening their appeal and market reach.

What was the sales growth of Angels & Tomboys after Shark Tank?

In the first year following their Shark Tank appearance, Angels & Tomboys experienced an 80% increase in sales. The second year saw even greater growth, with sales increasing by 120%.

Are Angels & Tomboys products eco-friendly?

Yes, Angels & Tomboys is committed to producing vegan, cruelty-free, and paraben-free products. This commitment aligns with their mission to offer high-quality, ethically made personal care products to their young audience.

How did Angels & Tomboys engage with their target demographic?

Angels & Tomboys effectively engaged with their target demographic through social media and influencer collaborations. This strategy helped them build a loyal customer base by connecting with their audience in a meaningful and engaging way.