Ash & Anvil Shark Tank Update: How They Skyrocketed After the Show

Ash & Anvil, now known as Ash & Erie after their memorable “Shark Tank” appearance, has been on quite the journey. They stepped into the tank with a mission to revolutionize men’s fashion for those of shorter stature, and they’ve been turning heads ever since.

Their pitch not only caught the attention of the Sharks but also resonated with viewers at home. Since then, they’ve been riding a wave of success, but what’s happened to Ash & Erie post-Shark Tank? Let’s dive into the latest updates and see how they’ve grown since that pivotal moment.

Key Takeaways

  • Ash & Anvil, now renamed Ash & Erie, made a significant impact in the fashion industry by targeting the underserved market of men 5’8″ and under, showcasing the potential of niche markets.
  • The partnership with Mark Cuban on “Shark Tank,” where the company received $150,000 for 25% equity, played a crucial role in scaling their operations and expanding their product line beyond shirts to include jeans, outerwear, and casual wear.
  • Post-“Shark Tank,” Ash & Erie experienced tremendous growth, demonstrating the power of leveraging national television exposure for brand awareness, which translated into a 200% revenue increase in the first year and a 300% increase in the second year after the show.
  • The company’s commitment to community involvement, customer feedback, and continuous improvement in operations and supply chain management has fostered a loyal customer base and sustained their success in the competitive fashion industry.
  • Ash & Erie’s journey underscores the importance of innovation, strategic partnerships, and listening to customer needs, serving as an inspiring success story for entrepreneurs and businesses aiming to tap into niche markets with precision and care.

The Ash & Anvil Shark Tank Pitch

When Ash & Anvil, now known as Ash & Erie, stepped into the Shark Tank, they weren’t just pitching a business; they were advocating for a fashion revolution for men of shorter stature. Founders Steven Mazur and Eric Huang came in with a strong mission and clear numbers that intrigued the Sharks and captured the hearts of viewers. They asked for $150,000 in exchange for 12.5% equity, valuing their company at $1.2 million.

Ash & Anvil’s journey was compelling from the start. They shared stories about the struggle shorter men face when shopping for clothes that fit well—something they experienced firsthand. Their solution was a line of shirts designed specifically for men 5’8″ and under, a market often overlooked by traditional retailers.

silicon spice featured image
Shark Tank Appearance Asking Offer Shark
Ash & Anvil $150,000 for 12.5% $150,000 for 25% Mark Cuban

The pitch was not without its hurdles. The Sharks were initially skeptical about market size and the niche focus. However, the founders’ passion and the clarity of their vision impressed them. It was Mark Cuban who saw the potential in Ash & Anvil, striking a deal that doubled the equity asked but secured the partnership they needed.

This partnership marked the beginning of a new chapter for Ash & Anvil. With Cuban’s backing, the company had the resources and mentorship to scale their operations and broaden their impact in the fashion industry. It’s a testament to the Shark Tank platform’s ability to transform innovative ideas into thriving businesses, particularly those that dare to niche down and address specific customer needs with precision and care.

The Impact of the Shark Tank Appearance

After Steven Mazur and Eric Huang stepped into the Shark Tank with Ash & Anvil, their venture into the fashion world for men of shorter stature took a significant turn. The appearance itself did more than just secure them funding; it catapulted Ash & Anvil into the limelight, making their brand a household name among Shark Tank fans and beyond.

First and foremost, the exposure from the show was monumental. Overnight, Ash & Anvil saw a spike in website traffic and social media engagement, translating into a surge in sales. Their story resonated with many, leading to an outpouring of support from communities that identified with their mission. This wasn’t just a business transaction; it was a movement towards inclusivity in men’s fashion.

Following the Shark Tank episode, Ash & Anvil, now known as Ash & Erie, expanded their product line beyond just shirts. They ventured into jeans, outerwear, and even accessories, broadening their appeal and market reach. Mark Cuban’s investment and mentorship were pivotal. Under his guidance, they streamlined their operations, improved marketing strategies, and enhanced customer service.

One of the most notable impacts was on their branding. The rebrand to Ash & Erie signified a new chapter, one that embraced growth while staying true to their roots. This strategic move helped them to stand out in the competitive fashion industry, appealing to a wider audience while maintaining their core mission.

Their journey from Shark Tank to a thriving business is a testament to the power of the platform and the ingenuity of its contestants. Ash & Erie’s success story continues to inspire aspiring entrepreneurs, showing that with the right mix of innovation, determination, and strategic partnerships, even the most niche markets can be conquered.

Making Waves in Men’s Fashion

Since appearing on “Shark Tank,” Ash & Anvil has undergone a remarkable transformation that’s reshaped not just their brand but also set a new direction in men’s fashion. Now known as Ash & Erie, the company quickly adapted to meet the growing demand following their TV debut. Their focus? Creating fashionable, well-fitted clothing for men of shorter stature, a niche that was largely overlooked in the market.

The impact of Mark Cuban’s investment cannot be overstated. With his backing, Ash & Erie expanded their product line beyond their original offerings. Initially celebrated for their shirts, they now boast a range of products including jeans, outerwear, and even casual wear. This diversification has not only broadened their appeal but has solidified their position as pioneers in the industry.

Moreover, Ash & Erie’s commitment to quality and fit has resonated strongly with consumers. They’ve effectively addressed a common challenge for shorter men: finding clothes that fit well without the need for extensive alterations. This problem-solving approach has fostered a loyal customer base that appreciates the brand’s attention to detail and its mission to cater to underserved markets.

Their growth post-“Shark Tank” also highlights the importance of understanding one’s market and adapting rapidly. Ash & Erie’s ability to listen to their customers and expand their line accordingly has been a key factor in their sustained success. Not only have they provided a solution for shorter men, but they’ve also set a new standard for inclusive sizing in men’s fashion.

Behind the scenes, improvements in operations and supply chain management have enabled them to keep up with increased demand. These advancements ensure that their customers receive high-quality products with shorter wait times, enhancing the overall shopping experience.

Post-Shark Tank Success Stories

After their memorable appearance on “Shark Tank”, Ash & Erie, formerly known as Ash & Anvil, has been on an upward trajectory that’s nothing short of a success story. For fans of the show and fellow entrepreneurs, their journey offers valuable insights into leveraging television exposure to scale a business. Mark Cuban’s investment wasn’t just a financial boost; it was a vote of confidence that propelled Ash & Erie into new realms of market presence.

One of Ash & Erie’s most notable achievements post-“Shark Tank” has been the significant expansion of their product line. Initially focused on shirts for men of shorter stature, they’ve since diversified into jeans, outerwear, and casual wear. This expansion illustrates the company’s commitment to serving a niche market often overlooked by mainstream fashion brands.

Moreover, their sales figures tell a story of undeniable success and market penetration. Here’s a snapshot of their growth:

Year Revenue Increase
1 Year Post-Shark Tank 200% Increase
2 Years Post-Shark Tank 300% Increase

This growth spurt is a testament to the efficient use of the investment and mentorship provided by Cuban. It’s not just about the financial support but also about the strategic guidance that Shark Tank offers to budding entrepreneurs.

Furthermore, Ash & Erie’s focus on community involvement and customer feedback has created a loyal customer base. They’ve engaged with their audience through social media and various community events, which has not only boosted their sales but also established a strong brand identity that resonates with their target market.

They’ve also made notable improvements in their operations and supply chain management. Optimizing these backend processes has allowed them to swiftly adapt to increased demand while maintaining high standards of quality and customer service. This operational efficiency underscores the importance of having a well-structured backend to support and sustain business growth.

Ash & Erie’s journey since “Shark Tank” is a case study in how strategic investments, coupled with continuous innovation and community engagement, can set a foundation for lasting success in the competitive fashion industry.

Diving into the Latest Updates

Since their memorable appearance on “Shark Tank,” Ash & Erie has been on an upward trajectory that’s as exciting as their pitch was. True fans of the show will remember that moment when Mark Cuban, with his keen eye for potential, decided to invest in the brand that caters to shorter men—a niche market often overlooked by the fashion industry.

Fast forward to today, and Ash & Erie’s journey has been nothing short of spectacular. They’ve not just expanded their product line, which now includes jeans, outerwear, and casual wear specifically designed for shorter men, but they’ve also seen an impressive growth in sales. Here are the numbers:

Year After “Shark Tank” Appearance Percentage Increase in Revenue
1 200%
2 300%

Such growth is a testament to the strategic use of Mark Cuban’s investment and his mentorship. But what’s equally commendable is Ash & Erie’s dedication to community involvement and listening to their customers. This approach has helped them carve out a strong brand identity and cultivate a loyal customer base.

In terms of operations and supply chain management, they’ve made significant improvements to keep up with the increased demand, ensuring that the quality of their products and customer service remains top-notch. Their success story continues to unfold, proving that with the right mix of innovation, strategic investment, and community engagement, overcoming industry challenges is more than possible.

For fans of “Shark Tank” and budding entrepreneurs alike, Ash & Erie’s journey since the show is a case study in perseverance, growth, and the impactful mentorship that can come from a partnership with someone like Mark Cuban. They continue to inspire and prove that even niche markets have the potential for massive success.


Ash & Erie’s journey from a hopeful pitch on “Shark Tank” to becoming a beacon of success in the fashion industry is nothing short of inspirational. They’ve not only managed to secure a coveted investment from Mark Cuban but have also utilized it to catapult their business into realms of growth that many can only dream of. With a staggering increase in sales and an ever-expanding product line, they’ve proven that focusing on underserved markets can lead to remarkable outcomes. Their commitment to quality, community, and customer feedback has solidified their position as a brand that truly listens and adapts. It’s clear that Ash & Erie’s story is a testament to the power of strategic partnerships, innovation, and the relentless pursuit of excellence. They’re not just selling clothes; they’re crafting a narrative of success, inclusivity, and community that resonates well beyond the fashion world.

Frequently Asked Questions

How has “Shark Tank” impacted Ash & Erie’s business?

“Shark Tank” notably propelled Ash & Erie’s growth. After securing an investment from Mark Cuban, they expanded their product line and saw revenue increases of 200% and 300% in the first and second years post-show, respectively.

What kind of products does Ash & Erie offer?

Ash & Erie offers a variety of products tailored to a niche market that includes jeans, outerwear, and casual wear. Their offerings cater specifically to sizes and styles often overlooked by mainstream fashion brands.

Who invested in Ash & Erie on “Shark Tank”?

Mark Cuban invested in Ash & Erie during their appearance on “Shark Tank,” providing not only financial backing but also mentorship and strategic guidance that have been integral to the company’s growth.

How has Ash & Erie managed increased demand?

Ash & Erie has made significant improvements in their operations and supply chain management to handle increased demand. This has allowed them to maintain high standards of quality and customer service as their business has grown.

What role does community play in Ash & Erie’s success?

Community involvement and actively listening to customer feedback have been central to establishing Ash & Erie’s strong brand identity and loyal customer base, playing a crucial role in their continued success in the fashion industry.

What can be learned from Ash & Erie’s journey post-“Shark Tank”?

Ash & Erie’s journey illustrates the importance of strategic investments, continuous innovation, and community engagement in achieving lasting success. It also highlights the significant impact that mentorship, as received from Mark Cuban, can have on a growing business.