Bertello Shark Tank Update: How They’re Sizzling Beyond the Tank

When Bertello stepped into the Shark Tank, they were on a mission to ignite the market with their innovative outdoor pizza oven. Their pitch, a blend of passion and precision, caught the attention of viewers and sharks alike. But what’s happened since that memorable episode aired?

Fast forward to today, and Bertello isn’t just a fleeting memory from a TV show; they’ve turned their Shark Tank moment into a catapult for success. This update dives into how the brand has expanded, the challenges they’ve faced, and the milestones they’ve achieved since leaving the tank.

Key Takeaways

  • Bertello has experienced remarkable growth and expansion since appearing on “Shark Tank,” diversifying their product line and enhancing their online presence to reach a wider audience.
  • Their strategic response to the surge in demand and proactive product diversification, including the introduction of a gas burner attachment, have been key to overcoming initial post-show challenges.
  • Significant sales growth from $1 million in 2020 to a projected $10 million in 2022 underscores the brand’s successful scaling and market acceptance.
  • Milestones such as the launch of the gas burner attachment and enhancements to their e-commerce platform have marked Bertello’s journey in refining their offerings and improving customer engagement.
  • Building brand awareness has been a continuous effort for Bertello, leveraging their “Shark Tank” story, engaging with their online community, and emphasizing the power of customer reviews in their marketing strategy.
  • Bertello’s story highlights the potential of leveraging television exposure, coupled with strategic planning and execution, for long-term entrepreneurial success.

Expansion and Growth

After Bertello’s memorable appearance on Shark Tank, they’ve not only become a household name for pizza enthusiasts but have also seen their business flourish. The company’s strategic steps post-show have paved the way for significant expansion and growth. They quickly capitalized on their television exposure, transforming it into tangible success.

The key to Bertello’s post-Shark Tank success has been their ability to scale. They expanded their product line beyond just the original outdoor pizza oven. By introducing compatible accessories, such as a gas burner attachment, they’ve made their ovens more versatile and appealing to a wider audience. This diversification has played a substantial role in their growth.

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Moreover, Bertello has strengthened its online presence. They enhanced their e-commerce platform, making it easier for customers to navigate and make purchases. Their social media platforms are buzzing with activity, engaging pizza lovers and drawing in new customers. They’ve masterfully used digital marketing strategies to keep their audience engaged and interested.

Sales Figures Post-Shark Tank:

Year Revenue
2020 $1M+
2021 $5M+
2022 Projected to reach $10M

These figures showcase Bertello’s impressive trajectory. The jump in sales from $1 million in 2020 to projections of $10 million by 2022 highlights not just the company’s aggressive growth strategy, but also the market’s positive reception.

Bertello’s journey post-Shark Tank is a testament to the power of leveraging a prime-time TV appearance for long-term gain. Their expansion and growth, fueled by strategic decision-making and effective marketing, underscore the potential of innovative products when combined with entrepreneurial savvy.

Overcoming Challenges

Ever since Bertello stepped into the Shark Tank, they’ve faced their share of hurdles head-on, demonstrating the resilience and adaptability that’s become synonymous with the brand. Initially, their journey wasn’t all smooth sailing. The first challenge was meeting the surge in demand; their appearance on the show catapulted them into the limelight, overwhelming their supply chain. But, true to their entrepreneurial spirit, they quickly scaled their manufacturing capabilities to ensure that pizza enthusiasts weren’t left waiting.

Another significant hurdle was the need for product diversification. While the portable pizza oven was a hit, the team at Bertello knew they couldn’t rest on their laurels. The introduction of a compatible gas burner attachment was a game-changer, broadening their market reach to those preferring the convenience of gas over wood-fired cooking. This strategic move not only cemented their place in the market but also showcased their commitment to innovation.

Engaging with the digital landscape presented its own set of challenges. In the era of social media and e-commerce, having a robust online presence is non-negotiable. Bertello put their energies into enhancing their website’s user experience and ramped up their engagement on various social media platforms. This not only helped in building a community of pizza oven enthusiasts but also in driving sales directly through their online channel.

Amidst these hurdles, Bertello’s journey illustrates the power of leveraging a Shark Tank appearance, coupled with a strategic approach to growth and adaptation. Their story is a testament to the fact that entrepreneurship is as much about overcoming challenges as it is about celebrating success.

Milestones and Achievements

Bertello has hit the ground running since their memorable appearance on Shark Tank. They’ve not only captured the hearts of outdoor cooking enthusiasts but also seen a phenomenal growth trajectory that’s worth talking about. As fans of Shark Tank, it’s inspiring to see a company take their feedback from the sharks and channel it into tangible success.

One of the most significant milestones for Bertello was the introduction of their gas burner attachment, a game-changer that expanded the oven’s versatility. This innovation allowed users to use propane, adding convenience and broadening its appeal. It’s a testament to Bertello’s commitment to listening to their customers and constantly improving their product line.

Year Milestone
2020 Introduction of Gas Burner Attachment
2021 E-commerce Platform Enhancements
2022 Reached $10 Million in Projected Sales

The company’s focus on enhancing their online presence has paid off, with a significant uptick in social media engagement and improvements to their e-commerce platform. These efforts have not only improved customer experience but have also driven sales in a big way. The projected $10 million in sales by 2022 is a clear indicator of Bertello’s upward trajectory and the potent impact of a Shark Tank appearance for ambitious entrepreneurs.

The journey of Bertello is an inspiring story of innovation, adaptability, and entrepreneurial spirit. Their ability to navigate the challenges post-Shark Tank and leverage opportunities for growth showcases the potential that lies in daring to dream big and act on those dreams diligently. For fellow entrepreneurs and fans of Shark Tank, Bertello’s story is a powerful reminder of what’s possible when you combine a great product with strategic planning and relentless execution.

Building Brand Awareness

Since their memorable appearance on “Shark Tank,” Bertello has been on a relentless path to build and enhance brand awareness. They knew that the spotlight from the show was just the beginning and that the real work started once the cameras stopped rolling. Bertello has strategically placed itself in the highly competitive outdoor cooking market with a blend of traditional and digital marketing efforts.

Firstly, they’ve been keen on maximizing their “Shark Tank” exposure. They frequently reference their time on the show in marketing materials and social media, reminding their audience of their roots and leveraging the credibility that comes with being a “Shark Tank” product. This connection not only serves as a seal of approval for potential customers but also keeps the conversation going among the show’s fans.

In the digital realm, Bertello has truly excelled. They’ve cultivated an active and engaged online community, with regular updates on social media platforms. They don’t just promote their products; they also share behind-the-scenes content, customer stories, and pizza cooking tips, making their brand more relatable and engaging. This has helped them not just in retaining customers but also attracting new ones who get pulled in by the content.

Moreover, Bertello has recognized the power of reviews and word-of-mouth marketing. They’ve actively encouraged their users to leave reviews online, which has significantly boosted their visibility and credibility. Positive customer testimonials have become a cornerstone of their marketing strategy, showcasing the quality and reliability of their outdoor pizza ovens.

  • Leveraging their “Shark Tank” appearance in marketing materials.
  • Engaging with their online community through regular updates and interactive content.
  • Encouraging customer reviews to boost credibility and visibility.

Bertello’s approach to building brand awareness is a testament to their understanding of the modern consumer. They’ve managed to create a brand that’s not just seen but actively engaged with, setting a strong foundation for continued growth and success.


Bertello’s journey since appearing on Shark Tank is nothing short of remarkable. They’ve not only expanded their product range but also mastered the art of online engagement, propelling their sales towards an impressive milestone. Their ability to listen to customers and innovate accordingly has played a crucial role in their success. By overcoming challenges and embracing the digital world, Bertello has set a shining example of how to leverage a prime-time opportunity into long-term prosperity. Their story is a testament to the power of innovation, adaptability, and the entrepreneurial spirit. It’s a powerful reminder for startups everywhere that with the right mix of product excellence and strategic execution, sky’s the limit.

Frequently Asked Questions

What is Bertello?

Bertello is a company known for its outdoor pizza ovens. They gained popularity after appearing on the TV show Shark Tank, where they showcased their innovative products designed for pizza enthusiasts.

How has Bertello expanded since appearing on Shark Tank?

Since appearing on Shark Tank, Bertello has experienced significant growth by diversifying their product line with accessories like a gas burner attachment, enhancing their online presence, and increasing sales, which are projected to reach $10 million by 2022.

What challenges has Bertello faced post-Shark Tank?

Post-Shark Tank, Bertello faced challenges such as meeting a surge in demand and the need for product diversification. They addressed these challenges by scaling manufacturing capabilities and introducing new products to satisfy a broader audience.

How has Bertello improved their online presence?

Bertello has strengthened its online presence by upgrading their e-commerce platform for a better shopping experience and engaging more actively with their community on social media, which has contributed significantly to their growth.

What strategies has Bertello used to grow their brand?

Bertello has used a combination of leveraging their Shark Tank appearance in marketing materials, engaging with their online community, and encouraging customer reviews. These strategies have helped them build brand awareness and credibility.

How does Bertello listen to its customers?

Bertello focuses on listening to their customers by continuously seeking feedback, which has influenced the introduction of new products like the gas burner attachment and improvements to their e-commerce platform, ensuring customer satisfaction and loyalty.

What makes Bertello’s journey inspiring?

Bertello’s journey is inspiring due to their innovation, adaptability, and entrepreneurial spirit. By overcoming challenges and strategically planning for growth, they showcase what’s possible when pairing a great product with effective execution and customer focus.