Boo Boo Goo Shark Tank Update: From Kids’ Idea to Market Success

When Kiowa Kavovit stepped onto the Shark Tank stage with Boo Boo Goo, a paint-on bandage product, she not only captured the sharks’ attention but also that of viewers nationwide. At just six years old, she became one of the youngest entrepreneurs to pitch on the show, making her story and her product unforgettable.

Since then, fans of the show and potential customers alike have been buzzing with curiosity about what happened to Boo Boo Goo after its Shark Tank debut. Did the sharks bite? And if so, how has the company evolved since then? Let’s dive into the latest updates on Boo Boo Goo and see how this innovative product has fared in the competitive market.

Key Takeaways

  • Boo Boo Goo, founded by the young entrepreneur Kiowa Kavovit, made a memorable Shark Tank appearance with its innovative paint-on bandage, gaining significant attention from both the sharks and the public.
  • The product’s unique selling points, such as being waterproof, flexible, colorful, and antibacterial, set it apart from traditional bandages, appealing to both children and their parents.
  • Despite facing tough questions from the sharks, Kiowa’s pitch exemplified the power of youthful ambition and innovation, earning a positive reaction and discussion about the product’s market potential and scalability.
  • Following the Shark Tank pitch, Boo Boo Goo experienced a surge in popularity, with significant sales increases, retail partnerships, and an expanded product range that includes more colors and themed collections.
  • The brand leveraged social media and collaborations with pediatric organizations to further solidify its market position, showcasing the importance of continuous marketing and product refinement post-Shark Tank.
  • Boo Boo Goo’s journey from a Shark Tank pitch to a recognized brand emphasizes the impact of innovative solutions in the children’s healthcare market and the potential for entrepreneurial success at any age.

The Shark Tank Pitch

When Kiowa Kavovit, the youngest entrepreneur to walk into the Shark Tank, presented Boo Boo Goo, she immediately captured the hearts of the sharks and the audience alike. With her father by her side, Kiowa confidently pitched her innovative idea: a paint-on, waterproof bandage designed to make the healing process fun for kids. The product, boasting a variety of colors, aimed to replace traditional adhesive bandages with something more appealing and less wasteful.

The sharks were visibly impressed by Kiowa’s poise and the uniqueness of her product. Kevin O’Leary, known for his sharp scrutiny of business models, showed particular interest in Boo Boo Goo’s market potential and profit margins. The pitch highlighted not only the creativity of the product but also its practical application in a market dominated by standard bandages.

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During the pitch, Kiowa revealed that Boo Boo Goo was still in its early stages, with plans for wider distribution and marketing strategies yet to be fully developed. She sought a $100,000 investment in exchange for a 20% stake in her company, aiming to use the funds to boost production and expand her market reach.

The negotiation phase of the pitch saw the sharks diving into the financial details, assessing the scalability and long-term viability of Boo Boo Goo. They inquired about sales figures, production costs, and proposed retail pricing, keen to understand the brand’s position in the competitive landscape of children’s healthcare products.

As fans of Shark Tank know, every pitch tells a story not just of a product but of ambition, creativity, and sometimes, sheer audacity. Kiowa’s appearance on the show was no different, showcasing entrepreneurship’s power to inspire and innovate, regardless of age. Her pitch remains a memorable moment in the history of the show, reminding viewers that great ideas can come from the most unexpected places.

Boo Boo Goo’s Unique Selling Point

When Kiowa Kavovit stepped onto the Shark Tank stage, she wasn’t just presenting another kid’s product; she was introducing an innovative solution to a universal problem. Boo Boo Goo’s unique selling point is its ability to replace traditional band-aids with a paint-on alternative. This concept immediately caught the attention of the sharks and audiences alike for several reasons.

Firstly, Boo Boo Goo is waterproof and flexible, a feature that sets it apart from the stiffness and peeling issues associated with regular bandages. Children are notorious for running through sprinklers, playing in the mud, and generally getting into messy situations. Traditional bandages simply can’t keep up. Boo Boo Goo, on the other hand, moves with the skin and keeps the wound protected no matter the adventure.

Secondly, its colorful nature makes it appealing to kids. Turning a dreaded scrape into a fun experience, parents noted their children were less likely to fuss over applying Boo Boo Goo. They could choose a color, almost like picking paint for a mini art project directly on their skin. This not only makes the healing process more pleasant but also engages kids in a unique way.

Lastly, the product is antibacterial, providing an essential layer of protection against infection. In the realm of children’s accidents, a quick and effective solution that simultaneously protects is invaluable. Boo Boo Goo addressed this need head-on, which was a game-changer for many families.

Entrepreneurs and Shark Tank enthusiasts alike were buzzing about the potential market impact. The combination of practicality, child-friendly appeal, and innovation positioned Boo Boo Goo as a standout product. The sharks recognized this, emphasizing the potential for broad appeal — from children who see it as a fun novelty to parents who appreciate its protective properties.

The Sharks’ Reaction

When Kiowa Kavovit walked onto the Shark Tank stage with Boo Boo Goo, she not only brought an innovative product but also a wave of enthusiasm that was palpable even through the screen. The sharks, known for their discerning tastes and tough questions, were visibly intrigued by the six-year-old entrepreneur’s pitch.

Boo Boo Goo, a paint-on bandage described as waterproof, flexible, colorful, and antibacterial, presented a fresh take on wound care – a market ripe for innovation. The sharks recognized this potential immediately. Their reaction to Kiowa was a blend of admiration for her youthful ambition and genuine interest in the product’s unique selling proposition.

Kevin O’Leary, often dubbed as ‘Mr. Wonderful’, known for his no-nonsense approach, couldn’t help but smile at Kiowa’s pitch. He saw the charm in Boo Boo Goo’s colorful nature, pointing out that children would likely prefer it over traditional bandages. Meanwhile, Lori Greiner, with her keen eye for groundbreaking products, was quick to inquire about the safety and regulatory aspects, emphasizing the importance of FDA approval for such products.

The toughest question came from Mark Cuban, who probed into Boo Boo Goo’s business model and scalability. He sought to understand how Kiowa planned to take her product from a brilliant idea to a household name, a crucial consideration for any startup aiming to make a splash in the market.

Despite the challenging questions, the atmosphere in the tank remained positive, with Barbara Corcoran complimenting Kiowa on her confidence and poise. The sharks’ reaction was not just a testament to Boo Boo Goo’s potential but also a powerful nod to the notion that age is but a number in the entrepreneurial journey.

As the negotiation phase unfolded, it became clear that the sharks were not just evaluating a product; they were also investing in Kiowa’s dream, signaling to viewers that innovation knows no bounds.

Post-Shark Tank Success

Following the unforgettable pitch on Shark Tank, Boo Boo Goo saw a surge in popularity that few could have anticipated. The young entrepreneur behind this innovative product, Kiowa Kavovit, didn’t just capture the hearts of the sharks but also sparked interest across the nation. It’s not every day that you see a pitch on Shark Tank that leads to an instant buzz, but Boo Boo Goo did just that.

In the months after the show aired, Boo Boo Goo experienced a significant uptick in sales. Parents and children were drawn to the product’s unique proposition – a paint-on bandage that’s not only fun but also practical. The attention from Shark Tank propelled Boo Boo Goo into new markets, with online sales skyrocketing and discussions underway for retail distribution. This momentum highlighted the potential reach and impact of products featured on Shark Tank, especially those that resonate with a wide audience.

As part of their growth strategy, the team behind Boo Boo Goo worked tirelessly to refine their formula, making it even more kid-friendly and durable. They expanded their color range and introduced themed collections to cater to diverse preferences. Social media played a crucial role in maintaining the buzz around Boo Boo Goo, with engaging campaigns that showcased the product’s features and the story of its young founder.

Retail partnerships eventually followed, bringing Boo Boo Goo to store shelves and making it more accessible to customers nationwide. These partnerships were a testament to the product’s viability in a competitive market and the strength of its brand appeal post-Shark Tank.

Collaborations with pediatric organizations and schools highlighted Boo Boo Goo’s commitment to child safety and health, further solidifying its position in the market. The journey from a Shark Tank pitch to a recognized brand in the kid’s health and wellness space showcased the power of innovation and persistence.

Boo Boo Goo’s Evolution

Since its memorable debut on Shark Tank, Boo Boo Goo has undergone a remarkable transformation. Captivating the hearts of millions with its innovative approach to child care, this paint-on bandage solution has not only improved its original formula but has also expanded its range to cater to a wider audience.

Initially offering a basic palette for their product, the Boo Boo Goo team recognized the need for diversity in their offerings. Understanding that children love colorful and fun options, they introduced a vibrant spectrum of colors and even themed collections. This allowed children to turn their healing process into a fun and creative activity, making Boo Boo Goo a hit not just for its practicality but also for its appeal to young imaginations.

Moreover, the retail landscape for Boo Boo Goo has drastically shifted. Initially relying on direct orders from their website, the company has since secured partnerships with numerous retailers. These strategic partnerships have made Boo Boo Goo more accessible to consumers, significantly increasing its market presence and sales.

To bolster their growth, social media campaigns and collaborations with pediatric organizations have played a pivotal role. They focused on educating parents and children about the benefits of using Boo Boo Goo over traditional bandages, emphasizing not only the product’s effectiveness in protecting minor cuts and scrapes but also its skin-friendly properties.

The journey of Boo Boo Goo from a Shark Tank hopeful to a trusted name in child care products showcases the incredible potential of innovative ideas combined with strategic marketing and continuous product development.


Boo Boo Goo’s journey from a young entrepreneur’s idea on Shark Tank to a widely recognized and improved product is nothing short of inspiring. With its enhanced formula and expanded color range the product now caters to a broader audience. Strategic partnerships and effective social media campaigns have not only made Boo Boo Goo more accessible but have also highlighted the importance of innovation and adaptability in business. The success of Boo Boo Goo serves as a testament to the power of youthful creativity combined with strategic planning and continuous improvement.

Frequently Asked Questions

What is Boo Boo Goo?

Boo Boo Goo is a paint-on bandage product designed for children to cover their minor cuts and scrapes without using traditional bandages.

Who created Boo Boo Goo?

Kiowa Kavovit, a six-year-old entrepreneur, is the inventor of Boo Boo Goo.

How has Boo Boo Goo changed since appearing on Shark Tank?

Since its appearance on Shark Tank, Boo Boo Goo improved its formula, expanded its color range, and secured partnerships with retailers to increase accessibility and market presence.

Why was the formula of Boo Boo Goo improved?

The formula was improved to offer better protection, increase durability, and ensure it caters to a wider range of skin sensitivities.

What is the significance of the color range expansion for Boo Boo Goo?

Expanding the color range made Boo Boo Goo more appealing to children, allowing them to choose colors they like, making the healing process more enjoyable.

Where can consumers find Boo Boo Goo?

Consumers can find Boo Boo Goo in selected retailers and online stores, thanks to its partnerships with retailers.

How has social media helped Boo Boo Goo?

Social media campaigns and collaborations with pediatric organizations have helped educate parents and children about Boo Boo Goo’s benefits, thereby increasing its popularity and market reach.