Cinnaholic Shark Tank Update: How a Vegan Bakery Conquered the U.S

When Cinnaholic pitched their gourmet cinnamon roll bakery on “Shark Tank,” they instantly sweetened the deal for viewers and sharks alike. Their unique twist on a classic treat, offering a wide array of customizable options, had everyone’s mouths watering. But what’s happened since they appeared on the show?

Key Takeaways

  • Cinnaholic’s unique selling proposition leverages the power of customization, allowing customers to personalize their cinnamon rolls with over 20 frosting flavors and a variety of toppings, showcasing a lucrative trend in personalization within the bakery industry.
  • The vegan, made-from-scratch approach of Cinnaholic not only sets it apart in a market dominated by traditional bakery items but also caters to a growing demand for dietary-inclusive and ethical food choices, expanding its customer base beyond just vegans.
  • Appearing on “Shark Tank” significantly boosted Cinnaholic’s brand visibility and franchise inquiries, demonstrating the impact national exposure can have on an emerging business, and how a compelling product and story can captivate a wide audience.
  • The rapid expansion from 1 to over 50 franchises across the United States post-“Shark Tank” underscores the scalability of Cinnaholic’s business model and the widespread consumer demand for customizable, vegan gourmet cinnamon rolls.
  • By continually focusing on quality, customer experience, and maintaining its core values, Cinnaholic exemplifies the importance of brand integrity and innovation in fueling long-term growth and success in the competitive food and beverage industry.

Cinnaholic’s “Shark Tank” Pitch

When Cinnaholic founders Shannon and Florian Radke stepped onto the “Shark Tank” stage, they were ready to make a splash with their gourmet, customizable cinnamon roll bakery. It was evident they’d poured their hearts and souls into their business, and they arrived asking for $200,000 in exchange for 20% equity. Their pitch, filled with passion for their vegan, made-from-scratch cinnamon rolls, immediately captured the attention of the Sharks.

The Radkes wowed the panel with a vast array of flavors and frostings, showcasing Cinnaholic’s unique selling point: customization. Customers could choose from over 20 frosting flavors and a variety of toppings, turning an ordinary cinnamon roll into an extraordinary treat. This customizable aspect wasn’t just a hit with the Sharks; it signaled a new trend in the bakery industry, where personalization plays a key role in attracting customers.

Their financials were just as sweet as their treats. By the time of their pitch, Cinnaholic had proven its concept with a successful store in Berkeley, California. The Radkes shared their vision for expansion through franchising, aiming to spread Cinnaholic’s delicious vegan options across the country.

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One Shark, in particular, Robert Herjavec, showed immediate interest. Impressed by both the product and the Radkes’ dedication, he recognized Cinnaholic’s potential to become a nationwide sensation. As negotiations ensued, the atmosphere was tense, with viewers at the edge of their seats, eager to see if Cinnaholic would secure a deal and which Shark would take a bite into the burgeoning bakery business.

The pitch was a crucial moment for Cinnaholic, representing their determination to succeed and their belief in the brand’s mission to offer a healthier, more customizable alternative to traditional bakery treats.

The Gourmet Cinnamon Roll Bakery Concept

Cinnaholic, since appearing on Shark Tank, has radically evolved the way we think about cinnamon rolls. It’s not just a bakery; it’s a haven for those seeking a gourmet, customizable experience. The foundation of their business model—offering 100% vegan, fresh-baked cinnamon rolls that customers can personalize with a plethora of frosting flavors and toppings—caught the Shark’s attention for good reason.

The diversity in flavor combinations is practically endless. Imagine walking into a Cinnaholic bakery and being greeted not just by the warm aroma of baking dough but by the possibility of creating something uniquely yours. Whether you’re a fan of something classic like vanilla frosting with sprinkles or desire something more adventurous like cream cheese frosting topped with fresh fruit and caramel sauce, Cinnaholic caters to all tastes.

Their commitment to being entirely vegan is noteworthy. In a market where most traditional bakeries rely heavily on dairy and eggs, Cinnaholic’s approach not only appeals to those on a vegan diet but also those looking for lactose-free options. They’ve demonstrated that vegan desserts can stand toe to toe with, if not outshine, their non-vegan counterparts in terms of flavor and indulgence.

Here’s a look at the remarkable growth they’ve experienced:

Year Number of Franchises
Pre-Shark Tank 1
Post-Shark Tank Update Over 50 across the United States

This explosive expansion signifies more than just the success of a small bakery; it marks a shift in consumer demands towards customizable and dietary-inclusive options. Cinnaholic’s ability to offer something for everyone—not just in terms of flavors but also in addressing dietary preferences—is a defining factor in their ongoing success. They’ve tapped into a burgeoning market of conscious consumers who don’t want to compromise on taste or ethics.

Customizable Options that Made a Difference

When Cinnaholic took the stage on “Shark Tank,” they brought more than just delicious cinnamon rolls; they introduced a revolutionary way to enjoy them. Customization is the cornerstone of Cinnaholic’s appeal. Unlike traditional bakeries that offer a one-size-fits-all selection, Cinnaholic places the power of choice directly in the customers’ hands. They recognized early on that today’s consumers value experiences that can be tailored to their preferences, making their customizable cinnamon rolls a hit.

At Cinnaholic, the journey to crafting the perfect cinnamon roll starts with their basic, but mouthwatering, roll. From there, customers dive into a sea of options, choosing from over 20 unique frosting flavors and a wide variety of luxurious toppings. Thoughtfully, they’ve made every aspect of their product vegan, ensuring it’s as inclusive as it is indulgent.

Here’s a glimpse into what sets them apart:

  • Vegan Choices: Every frosting and topping is 100% vegan, catering not just to vegans but to anyone looking for dairy-free options.
  • Abundant Variety: With dozens of frosting flavors, from vanilla to chocolate hazelnut, and toppings that range from fresh fruits to crunchy nuts, the combinations are nearly limitless.

This approach has not only differentiated Cinnaholic from the plethora of bakeries out there but also tapped into a broader trend. The modern patron demands not just quality but also variety that aligns with their dietary preferences and values. In recognizing and capitalizing on this shift, Cinnaholic didn’t just sell cinnamon rolls; they sold an experience – one that their customers could make uniquely their own.

The Impact of Appearing on “Shark Tank”

For any entrepreneur, landing a spot on “Shark Tank” is like striking gold. It’s not just about the potential investment from the Sharks; it’s the nationwide exposure that can catapult a brand into the public eye overnight. Cinnaholic’s appearance on the show was a textbook example of this phenomenon.

After their episode aired, Cinnaholic saw an explosion of interest. Their story of creating a successful, vegan-friendly bakery that doesn’t skimp on flavor or creativity resonated with millions of viewers. Almost immediately, they witnessed a significant uptick in franchise inquiries and customer visits. It was clear that appearing on “Shark Tank” didn’t just give them a financial boost — it put them on the map.

Social media buzz and media coverage skyrocketed. Posts from excited fans and eager new customers flooded platforms, sharing their experiences and praising the unique concept. This peer-driven publicity was more valuable than any traditional advertising campaign could ever be.

Perhaps the most tangible measure of their success post-“Shark Tank” is the expansion of their franchise. Before their appearance, Cinnaholic was a budding business with a bold idea. Now, they boast over 50 franchises across the United States.

Before Shark Tank After Shark Tank
1 Original Location Over 50 Franchises
Limited Recognition Nationwide Exposure
Fewer Franchise Inquiries Boom in Franchise Interest

Their journey from a single store to a nationwide franchise network underscores the immense power of “Shark Tank”. With the right pitch and a compelling product, appearing on the show can be a game-changer for emerging brands.

Where is Cinnaholic Now?

Since its memorable appearance on “Shark Tank,” Cinnaholic has not just survived; it has thrived in the fiercely competitive bakery industry. The Radkes’ vision for a customizable, gourmet cinnamon roll bakery has mesmerized taste buds across the nation. Cinnaholic’s growth trajectory is nothing short of impressive, with over 50 locations sprawling from coast to coast. Their unique business model and dedication to quality have ensured a steady increase in both franchises and customer base.

The appeal of Cinnaholic’s 100% vegan offerings is broader than ever before. Customers are lining up not only for the ethical aspects but for the sheer pleasure of indulging in a treat that’s crafted exactly to their taste. The Radkes’ commitment to a vegan menu has also struck a chord with the health-conscious and lactose-intolerant communities, further broadening Cinnaholic’s appeal.

Social media platforms buzz with colorful photos of custom rolls, each showcasing the creativity of the customer and the versatility of Cinnaholic’s menu. Their innovative approach to customization has transformed the typical bakery visit into a personalized taste adventure, making each visit unique.

Year Number of Franchises
After Shark Tank Appearance 50+

As Cinnaholic continues to expand, the Radkes remain focused on maintaining the quality and customer experience that set them apart on “Shark Tank.” Their journey from a single storefront to a national franchise network is a testament to their innovation, passion, and the undeniable appeal of a well-made cinnamon roll. With every new location, they bring their vision of a customizable, vegan-friendly treat to more people, standing as a beacon for aspiring entrepreneurs and a delight for cinnamon roll aficionados nationwide.


Cinnaholic’s journey from a passionate pitch on “Shark Tank” to becoming a beloved national franchise is nothing short of inspiring. They’ve not only tapped into the vegan market but have also redefined the cinnamon roll experience with their customizable options. Their success story is a clear indication of the growing consumer interest in personalized and dietary-specific treats. With their continued expansion and commitment to quality, Cinnaholic is set to keep delighting customers and perhaps even inspire more entrepreneurs to follow their dreams. It’s a sweet reminder of how innovation, when combined with genuine passion, can lead to remarkable achievements.

Frequently Asked Questions

What is Cinnaholic?

Cinnaholic is a gourmet, customizable cinnamon roll bakery known for its vegan, made-from-scratch cinnamon rolls. They offer a wide variety of flavors and frostings for customers to customize their cinnamon rolls.

How did Cinnaholic gain popularity?

Cinnaholic gained nationwide popularity after appearing on the TV show “Shark Tank,” where they impressed the Sharks with their unique selling point of customizable, vegan cinnamon rolls and secured interest for expansion through franchising.

Are all Cinnaholic products vegan?

Yes, all Cinnaholic products are 100% vegan. They cater to not only vegans but also individuals looking for lactose-free options, without compromising on taste or variety.

How many Cinnaholic franchises are there?

As of the article’s last update, Cinnaholic has expanded to over 50 franchise locations across the United States, reflecting the growing consumer demand for customizable and dietary-inclusive bakery options.

What set Cinnaholic apart on Shark Tank?

Cinnaholic set themselves apart on “Shark Tank” with their passion for creating gourmet, customizable, and entirely vegan cinnamon rolls, alongside their vision for growth through franchising, which was eagerly received by the Sharks.

Can customers personalize their Cinnaholic cinnamon rolls?

Yes, customers can fully personalize their Cinnaholic cinnamon rolls. With a plethora of frosting flavors and toppings available, they offer a unique and customizable experience for each customer.

What has been the impact of Shark Tank on Cinnaholic?

Appearing on “Shark Tank” had a significant impact on Cinnaholic, resulting in an overnight increase in public awareness, franchise inquiries, and customer visits, propelling the brand to national recognition.