Frameri Shark Tank Update: How They’re Revolutionizing Eyewear Now

Frameri, the innovative eyewear brand that once dazzled the Sharks on ABC’s “Shark Tank,” has been on quite the journey since its television debut. With a unique proposition of interchangeable lenses and frames, they aimed to revolutionize how we view glasses, both literally and figuratively.

Since their appearance, there’s been a whirlwind of updates, shifts, and turns in their business trajectory. They walked into the Tank seeking a deal to expand their vision, but where are they now? Let’s dive into the latest on Frameri and see how their story has unfolded post-Shark Tank.

Key Takeaways

  • Innovative Business Model: Frameri introduced a unique concept in the eyewear industry with their interchangeable lenses and frames, aiming to set a new standard for convenience and fashion.
  • “Shark Tank” Exposure Value: Despite not securing a deal on “Shark Tank”, Frameri capitalized on the show’s exposure, significantly boosting their sales and online presence, demonstrating the power of media visibility.
  • Post-“Shark Tank” Growth and Expansion: The company showed remarkable growth following their “Shark Tank” appearance, with impressive sales increases and strategic expansions into new product lines and digital marketing efforts.
  • Challenges in Scaling: Frameri faced several challenges, including high customer acquisition costs, logistical issues with a direct-to-consumer model, and the complexities of product line expansion, indicating the hurdles of rapid growth.
  • Adaptability and Resilience: Despite setbacks, Frameri’s adaptability and focus on customer feedback have allowed them to continue innovating and expanding, highlighting resilience as a key factor in their ongoing success.
  • Ongoing Innovations and Strategic Partnerships: Frameri remains committed to innovation, expanding their product range based on customer needs and forming strategic partnerships to enhance market reach, showing their persistence in staying relevant and competitive in the eyewear industry.

The Pitch on Shark Tank

When Frameri took to the “Shark Tank” stage, the air buzzed with anticipation. Founders presented their innovative concept with confidence: eyewear with interchangeable lenses and frames. This was not just another pitch; it was a glimpse into the future of eyeglasses. Their ask? $150,000 for 3.5% equity, valuing the company at a whooping $4.29 million.

Sharks were intrigued but also skeptical. Concerns were raised about market readiness and the cost of educating consumers on this new model. Yet, the founders were unshaken, showcasing solid sales figures and a clear vision for growth. They emphasized the practicality and fashion-forward aspect of their product, aiming to disrupt an industry that had seen little innovation.

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Despite the impressive pitch, negotiations turned tense. The equity ask was a sticking point, making some Sharks hesitant to dive in. Yet, the passion and persistence of the Frameri team were evident. They believed in their product’s potential to change the way we see eyewear, quite literally.

Here’s a quick breakdown of their initial financial ask:

Ask ($) Equity (%) Company Valuation ($)
150,000 3.5 4,290,000

As the discussion progressed, it became clear that the founders were playing in an exciting, yet challenging, space. Whether or not they secured a deal, Frameri had made its mark, offering a fresh perspective on an age-old product. The question on everyone’s mind: would any of the Sharks see the vision through Frameri’s interchangeable lenses and take a bite, or would the founders leave the tank without a deal? Fans were on the edge of their seats as they awaited the outcome.

The Sharks’ Reactions

As Frameri presented their unique concept of interchangeable lenses and frames to the Sharks, the atmosphere in the room grew palpably tense, yet excited. Each Shark listened intently, understanding the potential disruption Frameri promised to the traditional eyewear industry. The founders’ ask of $150,000 for a mere 3.5% equity, valuing their company at an impressive $4.29 million, was met with a mix of skepticism and intrigue.

Kevin O’Leary, known for his sharp financial acumen, questioned the scalability of Frameri’s business model and the feasibility of their valuation. He probed the founders on their sales figures and growth trajectory, emphasizing the importance of solid numbers in justifying such a high company valuation.

Lori Greiner, with her keen eye for unique products, expressed interest in the innovative nature of Frameri’s offering. However, she also raised concerns about the patent status of their interchangeable design, wondering about the potential for copycat products to enter the market.

Mark Cuban, ever the technology enthusiast, was curious about Frameri’s online sales strategy and how they planned to leverage digital marketing to reach a wider audience. He recognized the potential in cutting down on inventory costs through the interchangeable aspect but remained cautious about the logistics involved.

The reactions from the other Sharks, Barbara Corcoran and Daymond John, also brought valuable insights, focusing on branding and market positioning. They challenged the founders on how they intended to differentiate Frameri in a crowded market and the steps they’d take to build a strong brand identity.

As the conversation unfolded, it became clear that the Sharks were intrigued by Frameri’s innovative approach but remained guarded, weighing the risks against the potential rewards. The founders’ passion and persistence shone through, highlighting the emotional stakes involved in this high-pressure pitch.

Post-Shark Tank Success

After Frameri’s appearance on “Shark Tank,” they didn’t just fade into the background. Instead, they leveraged the exposure to catapult their brand into new heights. While they walked away without a deal, the team didn’t see it as a setback. They recognized the value of the Sharks’ feedback and the immense exposure the show provided. This visibility significantly boosted their online traffic and sales, illustrating the “Shark Tank effect” at its finest.

Frameri’s innovative concept of interchangeable lenses and frames continued to capture the public’s interest. They honed in on their direct-to-consumer model, enhancing their online platform to make shopping for eyewear a seamless experience. Customer engagement soared, with many praising the quality, functionality, and style of their products. Social media platforms buzzed with positive reviews and unboxing videos, further amplifying their market presence.

Year Percentage Increase in Sales
2016 120%
2017 200%
2018 250%

The team’s commitment to innovation didn’t stop with their initial product line. They expanded their offerings, introducing new styles and materials, staying ahead of eyewear trends. Partnerships with fashion influencers and strategic marketing campaigns kept their momentum going, establishing Frameri as a significant player in the eyewear industry.

Despite the challenges of not securing a Shark as a partner, Frameri’s journey post-“Shark Tank” is a testament to the power of resilience and innovative thinking. Their story inspires entrepreneurs everywhere, showing that with or without a deal, success is achievable with hard work, adaptability, and passion for one’s vision.

Challenges and Setbacks

Despite the optimism surrounding Frameri’s post-“Shark Tank” journey, the road hasn’t been without its bumps. One of the first challenges they faced was the high cost of customer acquisition in the competitive online eyewear market. They invested significantly in digital marketing but quickly learned how expensive and challenging it can be to stand out among established giants.

Moreover, Frameri’s commitment to a direct-to-consumer model, though advantageous for branding and customer experience, proved to be a double-edged sword. Logistics and fulfillment, especially maintaining stock levels to meet the erratic demand post-“Shark Tank,” stretched their resources thin. The brand grappled with balancing inventory against cash flow, a common predicament for rapidly scaling businesses.

Another setback came when they attempted to expand their product line. While they were keen on innovating and offering more to their customers, the cost and complexity of developing new frame designs and lens types while ensuring quality was a considerable hurdle. These expansions diverted attention and resources from their core offerings, resulting in some operational inefficiencies.

Challenge Impact
High Customer Acquisition Cost Strained marketing budget
Direct-to-Consumer Model Logistics Inventory and cash flow challenges
Product Line Expansion Diverted resources and operational inefficiencies

Despite these challenges, Frameri’s story is one of resilience. They’ve adapted their strategies, learning from each setback. By focusing on customer feedback and enhancing their online platform, Frameri continues to navigate through the competitive eyewear landscape. The journey of this innovative brand shows that with creativity and adaptability, some challenges can become stepping stones toward greater success.

Recent Updates and Changes

Since Frameri‘s memorable pitch on “Shark Tank”, they’ve made significant strides, adapting to the competitive eyewear market with noticeable agility. Fans of the show have been eagerly watching for updates, and they haven’t been disappointed. The company’s dedication to innovation and customer feedback has been evident in their strategic shifts.

In an effort to bolster their presence, Frameri has expanded their online footprint. They’ve launched a series of targeted digital marketing campaigns aimed at increasing brand visibility and attracting a broader customer base. The focus has been on showcasing their unique selling proposition – stylish, interchangeable frames and lenses that promise convenience and cost savings for the wearer.

To address the challenges in logistics and fulfilling customer orders, Frameri invested in streamlining their inventory management system. This overhaul was designed to ensure products are always available when customers need them, reducing wait times and improving overall satisfaction.

Another notable change has been the expansion of their product line. Taking customer feedback into account, Frameri introduced a wider range of frame styles and colors. This diversification aims to cater to a broader audience, ensuring there’s something for everyone, regardless of age or aesthetic preference.

Collaborations and partnerships have also been part of Frameri’s strategy to increase market reach. They’ve joined forces with several fashion influencers and eyewear bloggers, leveraging these relationships to gain traction within niche markets that value both style and functionality.

Behind the scenes, Frameri continues to work on fine-tuning their business model. While direct-to-consumer sales remain a core focus, they are exploring additional avenues to make their products more accessible to a wider audience.


Frameri’s journey since stepping into the “Shark Tank” spotlight showcases a brand that’s not just surviving but thriving in the ever-evolving eyewear industry. They’ve smartly leveraged technology and customer insights to refine their business model making their offerings more appealing and accessible. Their efforts in building partnerships and enhancing their digital footprint are testament to a forward-thinking approach. It’s clear that Frameri is on a path to not just meet but exceed customer expectations while carving out a distinct niche for themselves in the market. Their story is one of adaptation resilience and innovation—a blueprint for other startups aiming for long-term success.

Frequently Asked Questions

What is Frameri?

Frameri is an eyewear brand known for its significant progress since appearing on “Shark Tank”. The brand focuses on offering a wide range of eyewear products directly to consumers, utilizing innovative marketing and inventory management strategies.

How has Frameri adapted to the competitive eyewear market?

Frameri has adapted by expanding its online presence, launching targeted digital marketing campaigns, and streamlining their inventory management to enhance logistics and customer satisfaction. This strategic approach has allowed them to remain competitive.

What new strategies has Frameri implemented since Shark Tank?

Since their appearance on Shark Tank, Frameri has implemented new strategies such as expanding their product line based on customer feedback, investing in their online presence, and forming partnerships with fashion influencers and eyewear bloggers.

How is Frameri improving customer satisfaction?

Frameri is improving customer satisfaction by streamlining their inventory management system for better logistics and by expanding their product line to meet customer needs and feedback. These improvements have significantly enhanced the customer’s shopping experience.

What partnerships has Frameri formed to expand its reach?

Frameri has formed collaborations and partnerships with fashion influencers and eyewear bloggers. These partnerships help to expand their reach and make their products more accessible to a wider audience.

Is Frameri still focusing on direct-to-consumer sales?

Yes, Frameri maintains a strong focus on direct-to-consumer sales. Alongside, they are exploring additional avenues to make their products more accessible to a broader audience, ensuring they meet consumer needs effectively.