How Do You Roll? Shark Tank Update: Sushi Chain’s Epic Expansion & Eco Shift

When “How Do You Roll?” made its debut on “Shark Tank,” viewers were instantly captivated. The innovative sushi restaurant concept, founded by two brothers, promised to revolutionize the way we enjoy sushi. They pitched their idea with passion, hoping to secure a deal that would propel their business into the fast-casual dining spotlight.

Fast forward, and fans are eager for an update. Did the sharks bite? Has “How Do You Roll?” expanded its horizons, or did it roll into obscurity? Let’s dive into the latest to see how this culinary venture has fared since its television appearance.

Key Takeaways

  • “How Do You Roll?” introduced a unique and innovative sushi dining experience, offering customers a customizable menu that caters to a wide range of tastes and dietary needs, emphasizing the importance of consumer choice in the fast-casual dining sector.
  • The Shark Tank appearance was a pivotal moment for “How Do You Roll?”, attracting significant interest from the Sharks due to its sustainable business model, operational efficiency, and the market appeal of its customizable sushi concept.
  • Post-Shark Tank, “How Do You Roll?” experienced notable expansion and growth, with an increase in restaurant locations and digital presence, highlighting the impact of strategic partnerships and investments on scaling a business.
  • The brand’s commitment to sustainability and the introduction of eco-friendly practices and menu innovations reflect the growing consumer demand for environmentally responsible and inclusive dining options.
  • The implementation of digital ordering systems and a loyalty program showcases the importance of adapting to technological advancements and customer engagement strategies in the success of a modern food and beverage business.

The Concept of “How Do You Roll?”

“How Do You Roll?” made its Shark Tank debut with a groundbreaking concept that intrigued both the Sharks and the audience. The founders introduced a novel approach to enjoying sushi – a customizable sushi experience. This wasn’t just another sushi restaurant; it was a place where customers could express their culinary creativity.

At the heart of How Do You Roll? was the idea that sushi could be both accessible and personalized. The menu offered a multitude of options including a variety of fresh ingredients, sauces, and toppings. Whether a customer was a sushi aficionado or a curious newbie, there was something for everyone. This approach not only democratized sushi but also injected fun into the dining experience, making it a hit among a wide demographic.

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The business model was designed with both efficiency and customer satisfaction in mind. By adopting a counter-service format, How Do You Roll? streamlined the sushi-making process. This not only ensured a quick service time but also allowed customers to watch as their creations were brought to life. The interactive nature of the ordering process added an element of entertainment, further enhancing the customer experience.

Sustainability was another cornerstone of the How Do You Roll? philosophy. They made concerted efforts to source ingredients responsibly, acknowledging the environmental impact of the food industry. This commitment to sustainability resonated with environmentally conscious consumers, setting How Do You Roll? apart in a crowded market.

The founders of How Do You Roll? presented their concept on Shark Tank with the hope of expanding their innovative approach to sushi across the nation. Their appearance ignited curiosity and interest, prompting fans of the show to track the restaurant’s journey post-Shark Tank.

Pitching on “Shark Tank”

When the founders of How Do You Roll? stepped onto the “Shark Tank” stage, they brought with them not just their innovative sushi concept but also a wave of enthusiasm and a clear vision for the future. They were seeking an investment to help expand their footprint and bring their customizable sushi experience to more people across the nation.

Their presentation highlighted the unique aspects of their business model, emphasizing the efficiency of the sushi-making process, the sustainability of their ingredient sourcing, and the vast array of choices available to customers. They showcased how guests could create their own sushi rolls, choosing from a variety of fresh ingredients, sauces, and toppings, turning the traditional sushi dining experience into something interactive and personalized.

The pitch grabbed the attention of the Sharks from the get-go. The founders’ passion for their business and their clear understanding of the market dynamics were palpable, making it one of the more memorable pitches on the show. They were not just selling sushi; they were offering an experience, a new way to enjoy sushi that was fast, fresh, and fun.

The enthusiasm in the room was tangible as the Sharks began to deliberate. Each Shark weighed the potential of the concept against the challenges of scaling a food and beverage business. The discussion among the Sharks underscored the competitive nature of the industry but also highlighted the innovative edge How Do You Roll? brought to the table.

As the negotiations unfolded, viewers were on the edge of their seats, curious to see if the founders would secure the deal they sought and if this unique sushi concept would get the financial backing to go mainstream.

Emotions ran high as counteroffers and strategic partnerships were proposed, showcasing the intricate dance between entrepreneurs and investors that “Shark Tank” fans have come to love. This pitch, in particular, stood out for its bold approach, blending traditional cuisine with modern convenience and customization.

Did the Sharks Bite?

When the “How Do You Roll?” founders stepped into the Shark Tank, they knew they were in for a tough negotiation. They were not just offering sushi; they were marketing a fresh experience. Their pitch was clear and compelling, showcasing not only the uniqueness of their concept but also the solid numbers backing their success. As they laid out their vision for expansion and the sustainability angle of their business, one could sense the anticipation in the room.

The Sharks, always on the lookout for innovative and profitable ventures, listened intently. It wasn’t long before the air buzzed with questions, assessing the feasibility and scalability of “How Do You Roll?”. The founders responded with confidence, underlining their achievements and how they planned to scale their business model nationally.

Interest from the Sharks was piqued. Offers began to surface, each Shark weighing the potential of adding a customizable sushi restaurant to their portfolio. The negotiation phase was intense, with the founders and Sharks going back and forth on percentages and valuation. It was a dance of numbers and visions, with both sides evaluating the risks and rewards.

The founders had hoped for this moment — to strike a deal that would propel their business into the next phase of growth. With the Sharks’ financial backing and business acumen, “How Do You Roll?” could indeed revolutionize how people enjoy sushi. As the offers crystallized and final counters were made, it was clear that the pitch had made its mark.

The energy in the room was palpable as the founders considered their options. Each Shark brought something unique to the table, from marketing prowess to supply chain optimization. The decision was tough, reflecting the gravity of the choice at hand. Would they secure the deal they were hoping for? The anticipation among fans was unmistakable, everyone eager to see if the Sharks would indeed bite and take “How Do You Roll?” under their wing, ushering in a new chapter for the innovative sushi brand.

Post-“Shark Tank” Expansion

After their exciting appearance on “Shark Tank,” where they caught the eyes of several Sharks with their unique customizable sushi concept, How Do You Roll? began navigating the waters of expansion with renewed vigor. Fans of the show, like our enthusiastic entrepreneur and writer, watched keenly, eager to chronicle the journey of this innovative brand.

The pitch on “Shark Tank” was more than just a moment in the spotlight; it was a catapult into the future. With the investment and mentorship from a Shark, How Do You Roll? embarked on an ambitious plan to widen their footprint. They understood the potential of their unique selling proposition – sushi made your way, fresh and fast.

In the months following their appearance, public interest surged, driving up the restaurant’s foot traffic and online engagement. The founders didn’t just rest on their laurels; they seized this momentum to explore new locations.

Expansion was on the horizon:

  • More locations opened across the country, with each new outlet embodying the spirit of innovation and customer-centered service that How Do You Roll? was known for.
  • Menu innovation was also a key focal point. Riding on the wave of sustainability, the brand introduced more eco-friendly options and continued to diversify its offerings based on customer feedback.

As the community of “Shark Tank” viewers rallied behind How Do You Roll?, the founders’ dreams of transforming the sushi dining experience seemed ever more tangible. Social media buzzed with photos and reviews of custom sushi creations, further propelling the brand into the culinary spotlight.

Engagement with customers didn’t stop at the counter. How Do You Roll? also ramped up its digital presence, offering online ordering and a loyalty program that rewarded sushi aficionados for their patronage.

For fans of “Shark Tank” and entrepreneurship, the journey of How Do You Roll? is a compelling tale of vision meeting opportunity. Each new chapter of their expansion offers insights into the realities of growing a business post-show – a story our Shark Tank aficionado and writer follows with keen interest, sharing every step with a community of fellow fans.

Current Status and Successes

Since their memorable appearance on “Shark Tank,” How Do You Roll? has experienced a whirlwind of growth and innovation that has solidified their position in the competitive fast-casual dining sector. The brand’s strategic execution of expansion plans, under the guidance of their Shark mentor, has led to significant developments in their operation and market reach.

They’ve successfully opened additional locations, each embodying the original vision of customizable and quick-service sushi. These new spots have not only welcomed a broader audience but also immersed themselves into local communities, becoming go-to eateries for sushi enthusiasts. The impact of these openings is evident in the increased foot traffic and vibrant social media engagement, with patrons eagerly sharing their dining experiences.

The adoption of eco-friendly practices has further enhanced their appeal. By integrating sustainable materials and methods into their operations, How Do You Roll? is addressing the growing consumer demand for environmentally responsible dining options. This commitment to sustainability has not gone unnoticed, drawing praise and a more conscious customer base.

In response to feedback and trends, the menu has seen an impressive evolution. Diverse offerings that cater to a wider range of dietary preferences, including vegan and gluten-free options, have been introduced. This expansion ensures that every customer, regardless of dietary restrictions or preferences, finds something delightful at How Do You Roll?

The implementation of a digital ordering system and a loyalty program has revolutionized how customers interact with the brand. These platforms not only streamline the ordering process but also enhance the dining experience by offering convenience and value. This digital shift has greatly contributed to their success, as evidenced by the positive feedback and increased engagement from their online community.


The journey of “How Do You Roll?” post-“Shark Tank” is a testament to the power of innovation and listening to customer feedback. With their expansion into new locations and their commitment to eco-friendly practices, they’ve not only captured the hearts of sushi lovers but also those who value sustainability. The brand’s evolution, from expanding their menu to embracing digital advancements, shows a forward-thinking approach that’s clearly resonating with their audience. It’s clear that “How Do You Roll?” is more than just a sushi restaurant; it’s a community hub where good food meets great values.

Frequently Asked Questions

What is “How Do You Roll?”

“How Do You Roll?” is a sushi restaurant concept that expanded significantly after appearing on the TV show “Shark Tank.” It has become a favorite among sushi lovers due to its innovative and eco-friendly approach to dining.

How has “How Do You Roll?” changed since “Shark Tank”?

Since appearing on “Shark Tank,” the brand has grown by opening more locations, adopting eco-friendly practices, diversifying its menu to include a variety of dietary needs, and implementing a digital ordering system and loyalty program.

What makes “How Do You Roll?” eco-friendly?

The brand is recognized for its eco-friendly practices, including using sustainable ingredients and materials, which has attracted praise and a more conscious customer base.

What kind of dietary preferences does the menu cater to?

The menu at “How Do You Roll?” caters to a wide range of dietary preferences, including vegetarian, vegan, and gluten-free options, offering something for everyone.

How has technology impacted “How Do You Roll?”?

The implementation of a digital ordering system and a loyalty program at “How Do You Roll?” has significantly enhanced customer interaction, making ordering more convenient and rewarding for their online community.