How Many Startups Start Every Year: Annual Trends and Insights

The world of startups is ever-evolving and consistently making waves in various industries. Entrepreneurs are taking the plunge with innovative ideas, striving to disrupt existing markets, and creating new opportunities for growth and development. Examining the number of startups created annually provides insight into the vitality and dynamism of the global economy, as well as offers a glimpse into the landscape of early-stage companies in different regions.

In recent years, data indicates an upward trend in startup formation. According to the US Business Formation Statistics (BFS), there were a total of 5.07 million business applications filed in 2022. However, this marked a 6.2% decrease compared to the previous year—making it the first time the number of business applications has fallen since 2018. Nevertheless, the United States remains a leading hub for startups, boasting around 70,966 startups within the country.

This surge in entrepreneurship not only reflects the increasing number of individuals venturing into the world of startups but also highlights the technological advancements and supportive ecosystem that has enabled such growth. As we delve further into this topic, we’ll explore the factors contributing to the dynamic environment and what this growing trend means for aspiring entrepreneurs and investors alike.

Annual Startup Statistics

Global Overview

Around the world, startup activity varies by region. In 2021, Asia saw significant percentages of populations involved in business startups. Europe had differences in early-stage entrepreneurial activity rates across countries.

How Many Startups Start Every Year

United States

The United States has seen fluctuations in the number of startups over the years. In 2021, a record-breaking 5.4 million applications were filed to form new businesses. This marked the highest number in any calendar year so far.

Quarterly numbers also showed changes, with statistics ranging from the first quarter of 2012 to the third quarter of 2022.

Growth and Decline Rates

Growth rates in the startup industry have been remarkable, with about 1.9 million more business applications in 2021 than in 2019. This represents a 53% increase. However, it’s important to recognize that not all businesses formed will result in sustained, long-term ventures. Some may fail or experience decline due to various factors, such as economic conditions or business challenges.

Despite these potential obstacles, the overall trend in recent years has displayed a strong inclination towards sustained growth in the number of startups across various industries.

Factors Affecting Startup Success

Impact of Industry

The industry a startup operates can have a significant impact on its success. Some industries are more favorable for startups due to high growth potential and less established competition. For example, technology and healthcare industries often attract more startups and venture capital funding, leading to a higher number of successful ventures. On the other hand, traditional industries can have more barriers to entry and higher failure rates.

Age of Entrepreneurs

Entrepreneurs come from various age groups, and the age of an entrepreneur can play a role in a startup’s success. According to the Small Business Administration, older entrepreneurs tend to have more experience managing businesses and navigating challenges. However, younger entrepreneurs may have fresher ideas and a willingness to take more significant risks. Both age groups can contribute to successful startups in different ways.

Startup Capital

Access to startup capital is crucial for a new business to cover initial expenses, including product development and market entry. Startups can acquire capital from various sources, such as venture capital, angel investors, and crowdfunding platforms. Adequate funding is necessary for a startup to stay afloat during the growth stage and respond to challenges. Insufficient startup capital can lead to a higher failure rate for new businesses.

Planning and Business Plans

Having a well-thought-out business plan is essential for startups, as it can serve as a roadmap for growth and attract investors. A comprehensive business plan should include:

  • Market analysis, including industry trends, target customers, and competition
  • A description of the product or service, unique selling proposition, and its value to customers
  • Financial projections: revenue, expenses, and profit margins
  • Marketing strategies and sales targets
  • Management team qualifications and responsibilities

Thorough planning can help entrepreneurs make informed decisions and mitigate risks, increasing the chances of startup success.

Notable Startup Sectors

Artificial Intelligence

Artificial Intelligence (AI) has become a driving force in many startup ecosystems, with innovations across multiple industries. AI startups often focus on machine learning, natural language processing, and computer vision. These technologies have opened new avenues in sectors such as healthcare, agriculture, and finance. As a result, many venture capital firms are attracted to AI-focused startups with the potential for high valuations and successful exits.


Fintech startups have rapidly grown in number globally, particularly in the U.S. and Asia. Over 12,000 fintech startups now exist worldwide, and 5,779 of these are in the U.S. As the fintech landscape evolves, 88% of established financial giants believe that standalone fintech companies will threaten their businesses within the next five years. These startups primarily focus on mobile payments, digital banking, and blockchain technologies. Advancements in fintech have unlocked new possibilities for financial inclusion and transformed the banking industry as a whole.


E-commerce has experienced significant growth, particularly during the COVID-19 pandemic. Startups in this sector have emerged to address various consumer needs and offer innovative solutions for online shopping. North America and Europe account for a sizeable share of e-commerce startups, with the majority of global unicorns hailing from these regions. E-commerce startups often receive substantial equity funding and venture capital backing due to their potential for high returns and scalability.

B2B and B2C Solutions

Startups offering B2B (business-to-business) and B2C (business-to-consumer) solutions have emerged to fill market gaps and improve connectivity across various industries. These companies cater to specific pain points in a wide range of sectors, including healthcare, education, and human resources. Silicon Valley, Asia, and India are notable hubs for startups focusing on B2B and B2C verticals. These enterprises often rely on website builders, product-market fit assessments, and comprehensive business plans to achieve success.

Several ambitious startups have achieved unicorn status, with valuations exceeding $1 billion. ByteDance, the parent company of TikTok, stands as the world’s most valuable startup, while JUUL Labs has gained the distinction of being the highest-funded American tech startup. Achieving unicorn status often leads to increased visibility and greater opportunities for initial public offerings (IPOs) or acquisition exits.

Startup Failure Reasons

Market and Product Fit Issues

One significant reason startups fail is due to market and product fit issues. Understanding the target market and developing a product that meets the needs of consumers is critical for a startup’s success. For instance, new startups might enter an already saturated market or fail to identify their niche, which can ultimately lead to failure. Identifying the right customers and continuously innovating the product to address their pain points is essential for a startup’s growth and sustainability.

Revenue Challenges

Another hurdle startups face is generating and maintaining a steady revenue stream. Small businesses might struggle to achieve profitability due to factors such as high competition, lack of marketing efforts, or inadequate knowledge of customer preferences. Furthermore, startups working with new innovative ideas might experience difficulty in monetizing their products and services effectively. Sustaining a business with low or negative cash flow can lead to eventual failure.

Lack of Funding

Securing startup funding can be a major challenge for many entrepreneurs. New startups often require significant investments in research, development, marketing, and operations. Inadequate access to venture capital or other funding sources can limit a startup’s ability to grow, adapt to market demands, and build a strong team. In addition, startups that fail to establish a clear business plan and secure funding from investors, institutions like Small Business Administration (SBA), or other sources may struggle to sustain their operations.

Inadequate Planning

Finally, another common reason for startup failure is inadequate planning. A well-structured business plan serves as a roadmap for startups to follow, outlining goals, strategies, and potential pitfalls. Failing to create or follow a business plan can hinder a startup’s development and ability to troubleshoot issues before they grow out of hand. Startups that lack a strong foundation in planning might struggle to scale, compete in the market, and ultimately, risk failure.

Impact of Startups on Economy

Job Creation

Startups play a significant role in job creation. In the United States alone, startup businesses less than one-year-old have created a substantial number of jobs from March 1994 to March 20211. With a focus on hiring new talent, startups contribute to reducing unemployment rates and helping the economy grow.

Economic Growth

The economic influence of startups is immense. In 2021, the amount of startup funding surpassed $600 billion, breaking funding records2. New businesses have an exceptional pace of growth, with 5.4 million applications filed to form new businesses in 2021, which is a 53 percent increase from 20191. Startups stimulate economic growth by encouraging investments, generating revenues, and attracting more venture capital deals3.

Innovation and Developments

Startups are foundational to innovation and development. They frequently introduce new technologies, products, and business models, fueling progress across various sectors4. Around 61% of startups worldwide offer business-to-business (B2B) solutions, focusing on areas like enterprise software, big data tools, and novel applications5. These ventures continuously impact the global market with new ideas and solutions, enhancing competition and inspiring existing businesses to stay updated and improve.

Unique Successes

While only 40% of startups become profitable and only 9% survive ten years4, some exceptional companies, called unicorns, stand out for their successes2. These enterprises, valued at $1 billion or more, have significantly influenced the economy and the startup ecosystem. The number of unicorns has surpassed the 1,000 mark and continues to grow exponentially2. Their accomplishments inspire new entrepreneurs to start their ventures and innovate, contributing to even more economic growth and job creation.

Trends and Projections

Rising Startup Sectors

The startup landscape has seen significant growth in recent years, with a record-breaking 5.4 million applications being filed for new businesses in 2021 (US Census Bureau). Some of the most prominent sectors experiencing this growth include:

  • Fintech: Financial technology startups offering innovative and disruptive solutions in banking, lending, and personal finance.
  • Healthtech: Companies focused on leveraging technology for healthcare improvements, such as telemedicine, wearables, and AI-driven diagnostics.
  • E-commerce: The rise in online shopping has created opportunities for new platforms, marketplaces, and delivery services.
  • Green technology: Startups working on sustainable solutions to address climate change and reduce environmental impact.
  • Remote work solutions: Given the shift towards remote work amid the pandemic, products and services that cater to improving collaboration and productivity remotely have gained traction.

Influence of Pandemics on Startups

The COVID-19 pandemic has had both positive and negative effects on the startup ecosystem. Some key observations are as follows:

  • Accelerating digital transformation: Many businesses were forced to adopt digital solutions rapidly, driving demand for new startups offering these services.
  • Closure of brick-and-mortar businesses: While many traditional businesses struggled to survive, it paved the way for new startups to fulfill consumer needs.
  • Focus on healthcare innovation: The global health crisis highlighted the need for better healthcare solutions, enabling health tech startups to thrive.
  • Financial challenges: Startups in certain sectors, such as travel and hospitality, faced significant financial challenges during the pandemic.
  • Shift in investor focus: Investors turned their attention towards sectors that experienced growth during the pandemic while reducing investment in less resilient industries.

Geographical Hotspots

Geographically, certain regions have emerged as hotspots for startup growth and activity. Some of these key areas include:

  • United States and China: Boasting the highest number of unicorns globally, these countries continue to dominate the startup scene.
  • Latin America: This region has experienced a surge in entrepreneurial activity, driven by factors such as growing internet penetration and market liberalization.
  • Europe: With its supportive regulatory environment and access to diverse markets, Europe has seen increased investment and startup activity, especially in fintech and healthtech.

These trends signal a dynamic and evolving startup landscape shaped by technological advancements, global events, and entrepreneurial innovation.