Invisiplug Shark Tank Update: How They’re Redefining Home Tech Today

When Invisiplug stepped into the Shark Tank, they presented a simple yet innovative solution to an everyday problem: unsightly power strips. Their pitch was all about blending technology seamlessly into the home environment, making them almost invisible. It’s a concept that caught the eye of many, but where are they now after the lights of the Shark Tank dimmed?

The journey from a pitch to a thriving product is never straightforward. For Invisiplug, their appearance on Shark Tank was just the beginning of a rollercoaster ride in the business world. They’ve had their ups and downs, but their story is one of resilience and innovation. Let’s dive into the latest updates on Invisiplug and see how they’ve fared since making a splash on national TV.

Background of Invisiplug

Invisiplug launched onto the scene with a simple yet innovative concept. They sought to solve a problem that plagues many homes: unsightly power strips. It’s an issue often overlooked but universally understood. Invisiplug offered a range of power strips that blended into hardwood floors, making them less of an eyesore. Their pitch to the Sharks wasn’t just about utility; it was about aesthetics, merging the world of technology with interior design seamlessly.

The brains behind Invisiplug, Michael Barzman and Bryan O’Connell, introduced their product on Shark Tank with high hopes. Their pitch was not just about selling a product but presenting a vision for a more aesthetically pleasing home environment. They argued that regular power strips disrupt the beauty and harmony of a room, while Invisiplug could camouflage itself into the setting. This was a pitch that aimed to appeal to anyone who’s ever cringed at the sight of a white plastic strip sprawling across a beautiful wooden floor.

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Despite the initial skepticism about the niche market, the founders made it clear that they’ve tapped into a genuine consumer desire – the longing for technology that doesn’t interfere with home decor. This angle presented a refreshing perspective on a common household item, making their pitch memorable to both the Sharks and the viewers at home.

Invisiplug’s journey on Shark Tank was more than just an attempt to secure funding. It was about introducing a mindset shift on how we perceive everyday objects in our homes. They challenged the notion that technology and aesthetics can’t go hand in hand, providing a solution that many didn’t realize they needed until presented with it.

The Problem of Unsightly Power Strips

In every home, there’s a challenge that often goes unnoticed until it becomes too glaring to ignore: the unsightly presence of power strips. These essential yet visually intrusive accessories clutter living spaces, disrupting the aesthetic flow of carefully designed interiors. Invisiplug stepped into the Shark Tank arena with a solution that not only recognizes this issue but tackles it head-on.

Michael Barzman and Bryan O’Connell, the innovative minds behind Invisiplug, presented their groundbreaking idea to the Sharks. They pinpointed a common nuisance in modern homes: power strips that stick out like sore thumbs against beautiful hardwood floors. Their solution was simple yet revolutionary—power strips designed to blend seamlessly with the flooring, rendering them nearly invisible.

Traditionally, power strips are made in generic, attention-grabbing colors like white, black, or beige. They’re built for function, not form, which means they often undermine the visual harmony of a room. In day-to-day life, these power strips become tangled webs of cables that contribute to a cluttered and chaotic environment. It’s a problem most people resign themselves to, accepting it as a necessary eyesore in an otherwise harmonious home.

The entrepreneurial duo’s pitch on Shark Tank wasn’t just about a new product; it was about shifting perspectives. They challenged the notion that practical items can’t be both functional and aesthetically pleasing. This innovative approach resonated with many who strive for a minimalist and uncluttered living space yet find themselves compromising due to the limitations of current power strip designs.

By focusing on this intersection of technology and interior design, Invisiplug tapped into a broader conversation about how we integrate technology into our homes. Their journey highlighted a desire among consumers for products that serve their purpose without sacrificing style.

Invisiplug’s Solution: Blending Technology Seamlessly

Invisiplug hit the Shark Tank scene with a solution that’s both ingenious and simple. Founders Michael Barzman and Bryan O’Connell carpe’d the diem, turning a common annoyance into an opportunity. Gone are the days where power strips disrupt the flow of a room’s aesthetic. Invisiplug offered a range of power strips designed to blend right into hardwood floors, addressing the eyesore that is the standard, clunky white or black strips we’ve become accustomed to.

This revolutionary product isn’t just about looks; it’s about reimagining the way we integrate technology into our personal spaces. The founders’ ambition was clear: to combine functionality with style in a way that hadn’t been done before in the power strip market. They sought to challenge the norms, to create a product that doesn’t just serve its purpose but enhances the room’s decor.

  • Design: Mimicking the appearance of natural wood, these power strips become nearly invisible against similar flooring.
  • Utility: Beyond aesthetics, Invisiplug maintained full functionality as a power strip, not sacrificing performance for design.
  • Market Niche: Addressing a specific problem for a particular audience, namely those with an eye for design and a disdain for conventional power strips.

Invisiplug’s appearance on Shark Tank was more than just a pitch; it was a call to reconsider how we allow tech to inhabit our homes. The founders’ drive and innovative thinking caught the attention of both the Sharks and the audience alike. The product sparked conversations about how even the most mundane items in our homes have the potential for a design makeover. It’s a reminder that with the right perspective, there’s always room for improvement and elegance, even in the most unlikely places.

Invisiplug’s Pitch on Shark Tank

When Invisiplug founders Michael Barzman and Bryan O’Connell stepped onto the Shark Tank stage, they brought with them an innovative solution to a common household eyesore: the traditional, bulky power strip. Their product, a power strip designed to blend in seamlessly with hardwood floors, immediately caught the attention of the Sharks and viewers alike. The entrepreneurs were seeking an investment to scale their operation and push their aesthetically pleasing power strips into the mainstream market.

Their pitch was compelling, to say the least. With a blend of passion and pragmatism, Barzman and O’Connell laid out their business case, presenting sales figures and highlighting the unique design of their product. They aimed to revolutionize the way we think about and integrate technology into our homes—a mission that resonated well with the panel of investors.

The negotiation with the Sharks was intense, with offers and counteroffers flying back and forth. The conversations dove into the nitty-gritty of business operations, from manufacturing costs to retail distribution plans. It was a real-time lesson in entrepreneurship for anyone watching. In the end, the Invisiplug team showcased not just their product but their acumen in navigating the challenging waters of business scaling and negotiation.

What made Invisiplug’s pitch memorable was not just the product itself but the way Barzman and O’Connell presented their vision. They did not just want to sell power strips; they sought to change the paradigm of home technology integration. This ambition struck a chord with the Sharks and offered a valuable insight into the potential of design-focused innovation in everyday items.

Post-Shark Tank Updates: The Rollercoaster Ride

Following their memorable appearance on Shark Tank, Invisiplug founders Michael Barzman and Bryan O’Connell embarked on a journey filled with both triumphs and challenges. Their vision for a power strip that seamlessly blends into hardwood flooring caught the eye of many, but the road post-Shark Tank was anything but smooth.

Initially, the buzz from the show led to a spike in sales. Fans of Shark Tank were eager to get their hands on this innovative solution to an everyday problem. The visibility also led to interest from major retailers, keen on offering something fresh and different to their customers. Invisiplug started gracing the shelves of well-known stores, promising a bright future for the brand.

However, the journey was not without its hurdles. The niche nature of the product meant that market penetration was slow. The team had to work tirelessly to educate their audience on the benefits of their power strips, which was not just another tech gadget but a blend of technology and home design.

  • Utilized social media platforms to highlight the aesthetic appeal
  • Partnered with interior designers and home decor influencers
  • Participated in home and design expos to showcase the product in action

Despite the obstacles, the Invisiplug team continued to innovate, improving their product based on customer feedback. This commitment to innovation and customer satisfaction helped them gradually build a loyal customer base.

In navigating the post-Shark Tank waters, Barzman and O’Connell have demonstrated resilience and a relentless pursuit of their vision.

Current Status of Invisiplug

Since Invisiplug’s memorable appearance on Shark Tank, the company has journeyed through various stages of growth and development. They initially caught the eye of many because of their unique proposition – blending technology with interior aesthetics. Fast forward to now, and fans are curious: where is Invisiplug today?

Invisiplug has continued its mission to innovate. Beyond just being a power strip that blends into hardwood floors, they’ve expanded their portfolio to include a range of products that appeal to the tech-savvy yet design-conscious consumer. They’ve leaned into the feedback from their customers, tweaking product designs and even introducing new variations to cater to a broader audience.

Their reach has significantly expanded. After Shark Tank, Invisiplug secured deals with major retailers, and their distribution network has only grown since. They’re now available in various big-box retailers as well as online platforms, making it easier for customers to find and purchase their products.

One of the most notable changes in their strategy has been their marketing efforts. Invisiplug has embraced digital marketing, with a robust presence on social media platforms. They’ve harnessed the power of influencer partnerships and focused content marketing to engage with their audience, showcasing how Invisiplug fits into the modern, stylish home.

Throughout these efforts, Invisiplug remains committed to their core value – making technology blend into your home decor rather than stand out. They’ve shown an impressive ability to adapt, innovate, and thrive post-Shark Tank, proving that even the simplest ideas can carve out their niche in the market. Their journey continues to inspire other startups and entrepreneurs who dream of making their pitch on the Shark Tank stage.


Invisiplug’s journey since Shark Tank is a testament to their dedication and innovation. By expanding their product line and embracing modern marketing strategies, they’ve not only survived but thrived in a competitive market. Their story is a beacon for aspiring entrepreneurs, proving that with the right strategy and commitment, it’s possible to turn a simple idea into a successful business. As they continue to blend technology with home decor, Invisiplug’s future looks bright, promising even more exciting developments for their customers and followers.

Frequently Asked Questions

What is Invisiplug?

Invisiplug is a company that designs and sells power strips that blend in with hardwood floors, making them less noticeable. They became widely recognized after appearing on Shark Tank.

What products does Invisiplug offer?

Invisiplug has expanded their product line to include a variety of power strips and surge protectors that are designed to seamlessly integrate with home decor.

Where can I buy Invisiplug products?

Invisiplug products are available through major retailers, both in physical stores and online, as well as through their own website.

How has Invisiplug grown since Shark Tank?

Since appearing on Shark Tank, Invisiplug has expanded its product line, secured deals with major retailers, strengthened its online presence, and embraced digital marketing and influencer partnerships.

What is the core value of Invisiplug?

The core value of Invisiplug is to blend technology with home decor, providing functional products that also complement the aesthetic of a home.

Why is Invisiplug considered an inspiration to startups?

Invisiplug’s success post-Shark Tank, through continuous innovation, strategic partnerships, and maintaining a strong brand identity, serves as an inspiration to other startups and entrepreneurs looking to grow their business.