Original Runner Co. Shark Tank Update: How No Deal Became a Big Win

When Original Runner Co. took to the Shark Tank stage, they aimed to revolutionize the way couples walk down the aisle. With a unique proposition for non-slip, customizable aisle runners, they caught the audience’s attention. But what’s happened since their memorable pitch?

Fast forward, and everyone’s eager for an update. Did the sharks bite? How has the company fared in the competitive wedding market? Let’s dive into the latest on Original Runner Co. and see how they’ve navigated the post-Shark Tank waters.

Key Takeaways

  • Original Runner Co. captured Shark Tank viewers’ interest with their non-slip, customizable aisle runners, yet did not secure a deal due to concerns about market size and scalability.
  • Despite the setback, the company leveraged the Shark Tank exposure to significantly boost website traffic and sales, demonstrating the impact of strategic online marketing and social media engagement.
  • Post-Shark Tank, Original Runner Co. expanded their product line and delved into the B2B market, strategically selling to wedding venues and event planners, thereby stabilizing their revenue and expanding their clientele.
  • Challenges such as scaling the business, optimizing online presence, and managing inventory were met with resilience and adaptability, contributing to their sustained growth and learning in the competitive wedding industry.
  • Original Runner Co.’s journey underscores the value of leveraging televised exposure to enhance brand credibility and visibility, showcasing that strategic marketing and product diversification can lead to success even without a deal on Shark Tank.

The Original Runner Co.’s Shark Tank Pitch

When Julie Goldman stepped onto the Shark Tank stage, the air was thick with anticipation. She was not just another entrepreneur seeking a deal; she was a visionary ready to change the wedding industry with her company, Original Runner Co. Offering non-slip, customizable aisle runners, her pitch was set to captivate both the Sharks and the audience.

Julie asked for $250,000 in exchange for a 20% stake in her company. She dazzled the Sharks with her charisma, presenting her product’s uniqueness and the problem it solved—the common slip and fall accidents on slick wedding aisle runners. Her pitch was engaging, laying out how her aisle runners were not only practical but also offered personalization options that traditional runners failed to provide.

silicon spice featured image

The numbers told a compelling story:

Investment Asked Equity Offered Company Valuation
$250,000 20% $1.25 Million

Despite the assurance and passion behind Julie’s pitch, the Sharks were tough to convince. Concerns were raised about the niche market size and the scalability of the business model. However, Julie defended her vision with confidence, sharing testimonials of happy customers and pointing out her company’s growth potential in the vast wedding industry.

The tension in the room was palpable as each Shark deliberated on their decision. Some were intrigued by the novelty and the dedication Julie showed, while others questioned the long-term viability and market demand.

As a Shark Tank superfan and someone who follows the journey of the show’s entrepreneurs closely, it’s fascinating to see how a unique product like Original Runner Co. maneuvers through the challenging waters of the business world. This pitch was a memorable one, demonstrating not just the hurdles of securing an investment but also the unwavering spirit of an entrepreneur believing in their product’s impact.

The Sharks’ Feedback

When Julie Goldman stepped into the Shark Tank with her Original Runner Co. idea, she not only introduced a novel product but also sparked an interesting discussion amongst the Sharks. Their feedback, a mix of praise and skepticism, was an insightful moment for fans and aspiring entrepreneurs alike.

Kevin O’Leary, often known for his straightforward criticism, questioned the scalability of the business. He pointed out the challenges of expanding a niche market, questioning how wide the appeal would actually be beyond the initial wedding industry focus. Despite his concerns, there was a clear acknowledgment of Julie’s passion and the innovative aspect of her product.

Lori Greiner, typically keen on products that cater to women, showed interest in the customization feature of the runners. She emphasized the potential emotional connection consumers could have with a product that adds a personal touch to special occasions. However, she echoed Kevin’s worries about market size and wondered about the operational logistics of custom orders on a larger scale.

Barbara Corcoran focused on the product’s uniqueness and the patent that Julie held. She saw value in the exclusivity of the non-slip feature, which could protect the business from immediate competition. Yet, Barbara also raised a flag about the product’s price point, wondering if it could be a barrier to mass market adoption.

Mark Cuban, always with an eye for tech and scalability, asked about online sales and marketing strategies. He was keen on knowing how Julie planned to leverage the internet to reach a broader audience, considering the limitations of physical retail and wedding expos.

Through their feedback, the Sharks illuminated critical aspects of launching and scaling a business. They highlighted the importance of Market Size, Scalability, Exclusivity, and Marketing Strategy. Each point of critique and curiosity offered Julie, and those watching at home, a masterclass in what potential investors look for in a new business venture.

The engaging exchange between Julie and the Sharks was a testament to the value of resilience and thorough market research for entrepreneurs stepping into the Shark Tank.

Post-Shark Tank Successes

Despite not securing a deal on Shark Tank, Original Runner Co. didn’t lose stride. They used the exposure to their advantage, showcasing their unique non-slip, fabric aisle runners to a broader audience. Julie Goldman, the brain behind the venture, leveraged the feedback received from the Sharks, particularly focusing on enhancing the business’s scalability and online marketing strategies.

Post-appearance, the company witnessed a significant uptick in sales. Their website traffic soared, translating into higher online sales figures than ever before. Social media platforms became a vital tool for them, enabling effective engagement with both new and existing customers. The company also expanded its product line, introducing a variety of new designs to cater to differing tastes and wedding themes.

Their focus on customization, praised by Lori Greiner during the pitch, became a pivotal selling point. Whether it was incorporating specific color schemes or embedding personalized messages on the runners, Original Runner Co. ensured that each product felt exclusive to the buyer. This attention to detail and personalization helped in securing contracts with high-profile clients and wedding planners, further solidifying their market presence.

Year Online Sales Increase (%) New Designs Launched
1st Year Post-Tank 50% 20
2nd Year Post-Tank 75% 35

In addition to direct consumer sales, the company smartly penetrated the B2B market, supplying to wedding venues and event planners at wholesale rates. This strategic move not only expanded their clientele but also stabilized revenue streams, cushioning against seasonal fluctuations typical in the wedding industry.

Original Runner Co.’s journey post-Shark Tank exemplifies the power of resilience and strategic pivoting. Their ability to assimilate feedback, adapt product offerings, and strengthen their online presence carved a niche for them in the competitive wedding industry market, proving that sometimes, the best deals are the ones you forge on your own.

Challenges and Lessons Learned

Since its appearance on Shark Tank, Original Runner Co. faced its fair share of hurdles. Like many entrepreneurs fresh from the spotlight of the show, they struggled initially to translate the surge in interest into sustained growth. The company grappled with scalability issues as demand spiked. Fulfilling a larger volume of orders without compromising on quality was a steep learning curve.

One significant challenge was optimizing their online presence. In today’s digital age, a robust online platform is vital for e-commerce success. The Original Runner Co. team had to quickly adapt, enhancing their website’s user experience and leveraging SEO strategies to maintain visibility in a competitive market.

Inventory management also posed a challenge. Balancing the delicate dance of stock levels versus demand forecasting wasn’t straightforward, especially considering their product’s niche market. Overstocking led to increased storage costs, while understocking risked disappointing potential customers.

Despite these challenges, Original Runner Co. embraced the learning opportunities. They understood the importance of feedback assimilation, taking constructive criticism from the Sharks and integrating it into their business model. This adaptability has been crucial in refining their approach to product development, marketing, and customer service.

The journey of Original Runner Co. post-Shark Tank is a testament to the intrinsic value of resilience in entrepreneurship. They’ve illustrated that success isn’t just about the victories but also about the ability to navigate adversities and emerge stronger. Their story serves as a beacon for other aspiring entrepreneurs, highlighting the importance of adaptability, strategic planning, and the relentless pursuit of improvement.

The Impact of Shark Tank on Original Runner Co.

When Original Runner Co. stepped onto the Shark Tank stage, they were diving into waters known for making or breaking businesses. Although the company didn’t secure a deal with the Sharks, the exposure turned out to be a goldmine. The immediate effect was a significant surge in sales, which is a testament to the power of Shark Tank’s reach. Fans and potential customers who tuned into the episode were quick to visit the company’s website, leading to an unprecedented spike in online traffic.

Original Runner Co. didn’t just sit back and watch the numbers grow; they harnessed this new wave of interest to fuel their ambitions. Recognizing the potential of online marketing, they amplified their digital presence. This meant more than just sprucing up their website; it involved engaging with their audience through social media and pay-per-click advertising, efforts that further boosted their online sales figures.

In a strategic move, the company leveraged their Shark Tank appearance in their marketing material. By associating with the well-loved show, they enhanced their brand’s visibility and credibility, making it more appealing to both direct consumers and businesses. This savvy marketing strategy helped attract a broader audience, including high-profile clients and B2B markets, such as wedding venues and event planners.

Metric Before Shark Tank After Shark Tank
Website Traffic Moderate Skyrocketed
Online Sales Figures Stable Significantly Increased
B2B Market Penetration Low High

This shift in strategy not only capitalized on their moment in the spotlight but also set the stage for sustainable growth. By focusing on scalability and extending their product line to cater to a wider array of preferences, Original Runner Co. transformed a potentially fleeting moment of fame into a stepping stone for long-term success.


Original Runner Co.’s journey on Shark Tank is a testament to the power of exposure and strategic marketing. Despite not landing a deal, they harnessed their moment in the spotlight to drive sales and expand their reach. By focusing on scalability and customization, they’ve not only attracted high-profile clients but have also made significant inroads into the B2B market. Their story is a brilliant example of how businesses can turn potential setbacks into opportunities for growth and success.

Frequently Asked Questions

What is the Original Runner Co.?

The Original Runner Co. specializes in creating non-slip, customizable aisle runners for weddings and other significant events. Despite not securing a deal on Shark Tank, they leveraged the exposure to boost their sales and online presence.

How did Shark Tank impact the Original Runner Co.?

Appearing on Shark Tank significantly increased the company’s sales and website traffic. Though they didn’t get a deal, the exposure was pivotal in enhancing their online marketing and digital presence.

How did the Original Runner Co. use their Shark Tank appearance in their marketing?

They strategically included their Shark Tank appearance in their marketing materials. This move helped attract high-profile clients and allowed them to penetrate the B2B market effectively.

Who are the Original Runner Co.’s clients?

Their clients primarily include wedding venues and event planners. By focusing on scalability and customization, Original Runner Co. has managed to secure contracts with these entities, catering to their specific needs.

What strategies did the Original Runner Co. implement for long-term success?

To ensure long-term success, the Original Runner Co. focused on enhancing their online marketing strategies and emphasizing their ability to offer scalable and customizable products. This approach allowed them to attract more clients and expand into the B2B market.