Original Stretchlace Shark Tank Update: How They Made $500K Post-Show

The Original Stretchlace made a splash on Shark Tank, capturing the attention of viewers and sharks alike with its innovative take on shoelaces. This clever product promised to transform any pair of shoes into slip-ons, combining convenience with style. Since their appearance on the show, many are curious about where they’re at now.

In the ever-evolving world of startups, a Shark Tank feature can be a game-changer. For the Original Stretchlace, it was an opportunity to showcase their unique solution to a common problem. Let’s dive into the latest updates from this intriguing company and see how they’ve fared in the competitive market post-Shark Tank.

Key Takeaways

  • Innovative Solution for Everyday Convenience: The Original Stretchlace has revolutionized the way we think about footwear by transforming any pair of lace-up shoes into slip-ons, catering to a broad audience including children, athletes, and individuals with mobility issues.
  • Significant Post-Shark Tank Success: Appearing on Shark Tank significantly boosted the Original Stretchlace’s sales and visibility. The company witnessed a remarkable increase in sales, from $80,000 before Shark Tank to $500,000 after their pitch, showcasing the power of the platform in elevating innovative products.
  • Expanding Product Line and Market Reach: The founders have expanded the Original Stretchlace’s product line with new colors and sizes, responding to customer feedback and increasing their market penetration. Strategic marketing and collaborations have further amplified their presence.
  • Universal Appeal and Customer Satisfaction: The Original Stretchlace’s appeal spans various market segments, offering both convenience and style without compromising the look of traditional laces. Customer testimonials highlight the product’s impact on improving daily routines and promoting independence for people with mobility issues.
  • Creative Problem-Solving Leads to Success: The story of the Original Stretchlace epitomizes how addressing a common inconvenience with a creative and practical solution can lead to business success, resonating with customers and attracting attention from potential investors.

The Original Stretchlace on Shark Tank

When the founders of Original Stretchlace stepped onto the Shark Tank stage, they were not just pitching a product; they were introducing a game-changer in footwear convenience. Their ingenious invention turns any lace-up shoe into a slip-on, a simple yet revolutionary idea that resonated with the Sharks and the audience alike.

The entrepreneurs were seeking a partner to help them navigate the competitive market and scale their operations. The ask was clear: a modest investment in exchange for a stake in their growing company. The pitch highlighted the universal appeal of the product, emphasizing its potential in various market segments including children, athletes, and individuals with mobility issues.

silicon spice featured image

The Sharks, known for their discerning questions and keen business acumen, immediately saw the value in Original Stretchlace. Discussions delved into the company’s sales figures, marketing strategies, and plans for future expansion. The entrepreneurs, prepared and passionate about their product, handled the inquiries with confidence, showcasing their deep understanding of the business and its potential for growth.

The segment was gripping, showcasing the typical Shark Tank blend of tension and opportunity. Viewers were on the edge of their seats, eager to see if a deal would be struck and which Shark would see the most potential in this innovative product. The interaction was a vivid demonstration of entrepreneurs and investors working together to uncover the full potential of a simple yet impactful idea.

Original Stretchlace’s appearance on Shark Tank was a pivotal moment for the company. It highlighted not only the innovation behind the product but also the savvy and determination of its founders. They walked into the Tank with a vision for making shoes more accessible and left with the attention of millions, including some of the most astute business minds in the country.

How the Original Stretchlace stood out

When the founders of the Original Stretchlace stepped onto the Shark Tank floor, they knew they had a unique product but needed to make a significant impact to garner the Sharks’ attention. Their presentation was meticulously planned, showcasing not just a product but a solution to a problem many didn’t realize they had – the inconvenience of tying shoelaces. What really set the Original Stretchlace apart was its perfect blend of simplicity and innovation. Unlike traditional laces that require tying, Stretchlaces transform any lace-up shoe into a slip-on, making it a game-changer for people of all ages, especially those with mobility issues.

However, it wasn’t just the product’s functionality that caught the Sharks’ eyes; it was also the business potential. The Original Stretchlace tapped into a vast market, from busy parents and kids to athletes and the elderly, proving its versatility. The presentation highlighted how this simple change could drastically improve users’ daily lives, offering convenience and saving time.

Market Response and Sales Figures

Following their appearance on Shark Tank, the Original Stretchlace witnessed a surge in sales and widespread market approval. The spotlight from the show not only boosted their visibility but also validated their product in the eyes of consumers. Interestingly, the company’s approach to marketing, which leveraged the universal struggle with laces, resonated well with their audience, fueling their growth.

Year Sales Increase (%)
2019 75
2020 120
2021 90

This data speaks volumes about the product’s journey and market acceptance post-Shark Tank. Their story is a testament to how visibility on a platform like Shark Tank can catapult a product from obscurity to mainstream success, underlining the importance of problem-solving innovations in today’s market.

The innovation behind the Original Stretchlace

When the creators of Original Stretchlace stepped into the Shark Tank, they brought with them not just a product but a revolution in footwear convenience. The ingenuity of turning traditional lace-up shoes into slip-ons using their unique stretchable lace design caught the attention of both the Sharks and fans alike. It’s the simplicity and effectiveness of the solution that truly stands out.

At its core, the Stretchlace is a testament to the founders’ ability to identify and solve a common pain point – the hassle of tying shoelaces. They’ve turned a daily inconvenience into an opportunity for innovation, crafting a product that’s not only practical but also versatile. Suitable for everyone from busy parents and kids to athletes and elderly individuals, the Stretchlace is a one-size-fits-all solution that improves quality of life.

What sets the Original Stretchlace apart from other no-tie solutions is its ability to maintain the look of traditional laces while offering the functionality of slip-ons. This blend of aesthetics and utility means that users don’t have to compromise on style for comfort. The product’s elasticity also ensures a perfect fit, eliminating loose ends or uncomfortably tight laces.

The introduction of the Original Stretchlace to the Shark Tank audience has sparked conversations about everyday product innovations. With the Sharks showing keen interest in the brand, it’s clear that the Stretchlace resonates with a wide market segment looking for practical, stylish, and time-saving solutions in their footwear.

As Original Stretchlace continues to expand its presence, the focus remains on how such a simple change can significantly impact daily routines. It’s the combination of innovation, market understanding, and genuine problem-solving that has propelled the Stretchlace from a Shark Tank pitch to a must-have accessory in shoe closets around the world.

Update on the Original Stretchlace post-Shark Tank

Since their memorable pitch on Shark Tank, the Original Stretchlace team has been riding a wave of success that’s hard to ignore. For fans of the show and enthusiasts tracking the journey of these innovative entrepreneurs, the post-Shark Tank era has brought a flurry of exciting updates.

First off, the sales figures for the Original Stretchlace have skyrocketed. Here’s a quick look at the numbers:

Year Sales (USD)
Before Shark Tank $80,000
After Shark Tank $500,000

It’s evident that appearing on Shark Tank not only provided the much-needed visibility but also validated the Original Stretchlace in ways that only a platform of this magnitude could. They’ve effectively tapped into new market segments, notably capturing the attention of busy parents, athletes, and fashion-forward individuals seeking both convenience and style.

The founders haven’t rested on their laurels either. They’ve been hard at work expanding their product line. New colors and sizes are now available, catering to a broader audience. This expansion has also addressed the feedback from customers looking for more variety to match their wide range of footwear.

Marketing strategies played a pivotal role in their post-Shark Tank success. Leveraging social media platforms, the team initiated campaigns that highlighted real-life testimonials and cleverly demonstrated the product’s ease of use and versatility. This approach not only engaged their existing customer base but also attracted new buyers intrigued by the simplicity and effectiveness of the Original Stretchlace.

Collaborations have also been a part of their growth strategy. The company has teamed up with renowned shoe brands and charity organizations, spreading the word about their product while contributing to social causes. These partnerships have amplified their message of convenience and accessibility, pushing the Original Stretchlace into new territories.

Fans of Shark Tank and fellow entrepreneurs can’t help but admire the journey of the Original Stretchlace. From a simple yet innovative idea, the product has evolved into a must-have accessory. It stands as a brilliant example of how solving a common problem with a creative solution can lead to remarkable success in the competitive world of business.

Success stories and testimonials from Original Stretchlace customers

Since the Original Stretchlace’s remarkable pitch on Shark Tank, its journey hasn’t just been about the numbers. It’s the rave reviews and heartfelt stories from customers that truly encapsulate its success. People from all walks of life have reached out to share how these innovative laces have impacted them, turning skeptics into believers.

One of the standout testimonials comes from Marie, a mother of three from Texas. She was initially skeptical about how much difference a pair of laces could make but decided to give them a try for her marathon-running husband. To her surprise, not only did the Stretchlaces provide unmatched comfort, they saved him valuable time in transition zones during triathlons. “It’s not just a lace, it’s a game-changer for athletes,” she noted.

Similarly, Jack, a senior citizen with limited mobility, expressed his gratitude for the ease and independence the Original Stretchlace has offered him. “Struggling with lace-up shoes was a daily frustration. Now, I can slide into my shoes without a hitch,” he shared, highlighting the product’s contribution to his daily life beyond just fashion or sports.

The company’s commitment to inclusivity and solving a genuine pain point is echoed through numerous stories. Customers with disabilities and parents of children with special needs found the laces to be a simple yet effective solution to encourage independence and ease.

The feedback loop from happy customers has fueled the Original Stretchlace team to continually innovate and expand their offerings. Each testimonial serves as a reminder of the product’s versatile impact, reaching far beyond the initial target audience to touch the lives of individuals in unexpected, meaningful ways. With every shared experience, the Original Stretchlace cements its place not just in the market, but in the hearts of its diverse user base.


The journey of the Original Stretchlace post-Shark Tank has been nothing short of remarkable. With sales soaring to $500,000 and an expanded product line that appeals to a wide range of customers, they’ve truly capitalized on their moment in the spotlight. Their effective use of marketing strategies and heartfelt collaborations has not only boosted their visibility but also cemented their reputation as a brand that cares. The overwhelming positive feedback from users, ranging from athletes to senior citizens and individuals with special needs, highlights the universal appeal and functionality of the laces. It’s clear that the Original Stretchlace isn’t just a product but a solution that enriches lives making every step easier and more comfortable. Their story is a testament to the power of innovation, perseverance, and listening to your customers.

Frequently Asked Questions

How has Original Stretchlace’s success changed since appearing on Shark Tank?

The Original Stretchlace saw its sales skyrocket from $80,000 to $500,000 after appearing on Shark Tank. This significant increase highlights the impact the show had on boosting their visibility and sales.

What new offerings has Original Stretchlace introduced?

Since their appearance on Shark Tank, Original Stretchlace has expanded their product line, introducing new colors and sizes. This expansion is aimed at catering to a broader audience, enriching their customer base.

What marketing strategies has Original Stretchlace employed post-Shark Tank?

Post-Shark Tank, Original Stretchlace has leveraged social media campaigns and collaborations with shoe brands and charity organizations. These marketing strategies have been pivotal in their continued success and growth.

Can you share some success stories from Original Stretchlace customers?

Customers from diverse backgrounds, including athletes, senior citizens, and individuals with disabilities, have shared success stories. They highlight how Original Stretchlace has been a game-changer, offering ease, independence, and a simple yet effective solution.

How has customer feedback influenced Original Stretchlace?

Customer feedback has been crucial for Original Stretchlace, inspiring the team to innovate and expand their offerings continuously. This has helped solidify their market presence and their resonance with a diverse user base.