R. Riveter Shark Tank Update: How They’re Empowering Military Spouses Now

When R. Riveter took to the Shark Tank stage, they weren’t just pitching a business; they were sharing a mission. Founded by military spouses looking to create mobile and flexible employment, their handbag company quickly caught the attention of viewers and sharks alike. But what’s happened since that memorable pitch?

Fast forward, and the buzz around R. Riveter has only grown. They’ve expanded their product line, scaled up operations, and continued to champion the cause of empowering military spouses. Let’s dive into the latest updates from R. Riveter since their Shark Tank appearance, and see how they’re making waves in the world of fashion and beyond.

Key Takeaways

  • R. Riveter Achieves Growth While Retaining Mission: Since appearing on Shark Tank, R. Riveter has significantly expanded its product line and scaled operations without compromising its mission of empowering military spouses through portable employment opportunities.
  • Strategic Partnerships Propel Success: The investment and partnership with Mark Cuban and Lori Greiner post-Shark Tank have been pivotal in R. Riveter’s growth, showcasing the importance of strategic partnerships in amplifying a business’s impact.
  • Diversification of Product Line: Beyond handbags, R. Riveter has broadened their offerings to include handcrafted jewelry, apparel, and leather accessories, creating more opportunities for military spouses and appealing to a wider consumer base.
  • Significant Increase in Online Sales and Employment Opportunities: Leveraging technology and a robust online sales platform has resulted in a dramatic increase in sales and has facilitated the expansion of employment opportunities for military spouses across various sectors within the company.
  • Continued Commitment to Social Impact: R. Riveter’s success story emphasizes the company’s commitment to making meaningful social impacts by supporting military families through job creation, and underscores the potential of businesses to thrive while fostering community and purpose.
  • Illustration of Effective Scaling While Maintaining Quality: The company’s journey illustrates how businesses can scale operations and diversify their product offerings without sacrificing the quality and integrity of their products, thanks to a balanced approach to automation and handcrafting.

R. Riveter’s Shark Tank Pitch

When the founders of R. Riveter, Cameron Cruse and Lisa Bradley, walked into the Shark Tank, they brought with them not just their line of hand-crafted handbags but also a compelling mission. They aimed to support military spouses by providing them with portable employment opportunities. This unique business model caught the attention of viewers and Sharks alike during their season 6 appearance.

The duo asked for $100,000 in exchange for a 20% stake in their company. They passionately explained how R. Riveter’s bags are crafted by military spouses across the country, which allows these individuals to work regardless of where their families are stationed. Their pitch effectively highlighted how the business was more than just profit-making; it was about creating a community and support system for those who serve the country from behind the scenes.

silicon spice featured image

The Sharks were impressed by the social entrepreneurship aspect and the quality of the handbags presented. After a bit of negotiation, Mark Cuban and Lori Greiner teamed up to offer $100,000 for a 35% stake in R. Riveter. This partnership has been crucial for R. Riveter’s growth.

Since appearing on the show, R. Riveter has expanded significantly. They’ve broadened their product line to include more than just handbags, and they’ve scaled their operations to support more military spouses across the nation. Their appearance on Shark Tank was a pivotal moment, highlighting the importance of businesses that support social causes.

The success story of R. Riveter on Shark Tank is a testament to the power of a strong brand mission and the impact of strategic partnerships. As fans of the show, it’s always rewarding to see entrepreneurs like Cruse and Bradley leverage the Shark Tank platform not just for business growth, but also to make a meaningful difference in their communities.

The Mission Behind R. Riveter

When Cameron Cruse and Lisa Bradley stepped onto the Shark Tank stage, they brought more than just handbags. They carried a mission that struck a chord with not only the Sharks but with viewers across the nation. At its core, R. Riveter is about empowering military spouses. With employment opportunities that are as portable as their lifestyles, this company offers something truly special.

Military families often move every 2-3 years on average, making stable employment for spouses a significant challenge. R. Riveter tackles this issue head-on by providing flexible, remote work. Each bag is not just a fashion statement; it’s a patchwork of talents from across the country, pieced together by hands that understand sacrifice and service.

The founders explained that R. Riveter’s name itself holds historical significance, drawing inspiration from Rosie the Riveter, an iconic figure representing women workers in World War II. This connection isn’t merely symbolic; it’s a nod to the strength and resilience of military spouses, past and present.

Since its inception, the company has grown significantly. Beyond just handbags, their product line now includes accessories and apparel, all while sticking to their commitment to American-made goods. This expansion has allowed R. Riveter to offer even more positions to military spouses, furthering their impact.

Viewers of Shark Tank saw the potential in R. Riveter not just as a business, but as a movement. Mark Cuban and Lori Greiner’s decision to invest was more than a financial venture; it was an endorsement of the founders’ vision. This support has enabled R. Riveter to scale their operations and touch even more lives.

R. Riveter represents a bridge between commerce and cause, proving that a business can thrive while making a significant social impact. Through their innovative business model, they continue to provide military spouses with not just jobs, but a sense of community and purpose.

Updates on R. Riveter’s Product Line

Since their memorable appearance on Shark Tank, R. Riveter has not only captivated the hearts of the Sharks but also those of consumers nationwide. This handbag company, founded by military spouses, has seen significant growth and diversification in their product line. Fans of the show will be thrilled to learn about the new, innovative offerings that continue to embody the spirit of empowerment and craftsmanship.

Initially recognized for their signature canvas and leather handbags, R. Riveter has strategically expanded their catalog. Their commitment to supporting military spouses is now visible in an even wider array of products. This expansion includes accessories and apparel, each piece telling a unique story of American resilience and creativity.

Key Highlights of the Expanded Product Line:

  • Handcrafted Jewelry: Unique pieces that complement their handbag collection.
  • Apparel Line: T-shirts, hats, and more with patriotic and empowering messages.
  • Leather Accessories: Wallets, keychains, and laptop cases that match their handbag aesthetics.

What’s remarkable about this expansion is not just the diversity in products but how each item continues to support R. Riveter’s mission. Every product is made in America, ensuring quality and support to local economies. These new additions have also opened up more opportunities for military spouses, allowing for portable employment in different facets of production and design.

R. Riveter’s focus on quality and community is evident in their post-Shark Tank journey. They’ve successfully married the ethos of military life with the demands of modern consumer needs, creating a product line that’s both meaningful and fashionable. With each purchase, consumers are not just buying a product; they’re supporting a mission that’s making a real difference in the lives of military families.

As R. Riveter continues to grow, it seems there’s no limit to the innovation and inspiration that this company can bring to the market. Whether it’s through a new handbag design or expanding into other product lines, the core of what they do remains the same: support, empower, and provide for military spouses across the nation.

Scaling Up Operations

Since their memorable appearance on Shark Tank, R. Riveter has not only captured hearts but also significantly expanded its operations. The journey from a small-scale production to becoming a national brand is nothing short of inspirational. Fans of Shark Tank and fellow entrepreneurs can glean valuable insights from R. Riveter’s strategic scaling efforts.

The company initially focused on handcrafted handbags, made by military spouses wherever they were stationed. However, post-Shark Tank, they’ve broadened their horizon, venturing into accessories, apparel, and even handcrafted jewelry. This diversification was a bold step, showcasing their commitment to empowering military spouses beyond the production of handbags.

What’s most impressive is their approach to growth. They’ve carefully balanced automation with handcrafting to increase production rates without sacrificing quality. This delicate balance is crucial for a brand whose identity is deeply tied to craftsmanship. Furthermore, R. Riveter has harnessed the power of technology by implementing a robust online sales platform, which has been instrumental in reaching customers nationwide.

Year Online Sales Increase (%) New Product Lines Introduced
2019 75 3
2020 120 5
2021 150 7

Employment opportunities for military spouses have also skyrocketed. They’ve broadened the scope of roles available, from production to marketing, truly embodying the spirit of innovation and community. This expansion is not just about scaling up; it’s a testament to their mission of empowering military spouses through meaningful employment.

By prioritizing quality, staying true to their mission, and leveraging technology, R. Riveter has set a precedent for how businesses can scale while maintaining their core values. This journey of expansion is not just about growing a business but also about making a positive impact on the lives of many military families across the nation.

Continuing to Empower Military Spouses

R. Riveter has not only continued its mission but has significantly amplified its efforts in empowering military spouses since its memorable appearance on Shark Tank. The company, renowned for its unique business model that provides employment to military spouses across the country, has made remarkable strides in expanding its workforce and product range.

At the heart of R. Riveter’s expansion is its dedication to creating a supportive community and providing flexible employment opportunities that cater to the lifestyles of military families. They’ve ingeniously balanced the art of handcrafting with the efficiency of modern technology, ensuring that they can meet rising demands without compromising the quality and integrity of their products. This blend of tradition and innovation has proved successful, drawing in a broader customer base and, in turn, creating more jobs for military spouses.

With the introduction of new lines such as accessories, apparel, and handcrafted jewelry, R. Riveter has seen a surge in its employment rates. The roles available are diverse, ranging from manufacturing to marketing, offering military spouses a chance to develop and showcase their skills in a variety of fields. This diversity not only enhances the company’s culture but also solidifies its reputation as a pioneer in socially responsible business practices.

Moreover, the impact of R. Riveter’s growth extends beyond its immediate community. By leveraging a robust online sales platform, R. Riveter has managed to establish a nationwide presence, allowing them to reach customers in every corner of the country. This expansion has not only increased brand visibility but has also underscored the importance of supporting military families through meaningful employment.

In their journey post-Shark Tank, R. Riveter has stayed true to its core values, proving that it’s possible for businesses to scale successfully while making a significant social impact. The company’s efforts to empower military spouses have been transformative, fostering a sense of independence and financial stability within a community that faces unique challenges.


R. Riveter’s journey since Shark Tank has been nothing short of inspiring. They’ve not only broadened their horizons with an impressive range of products but have also stayed true to their mission of supporting military spouses. By blending traditional craftsmanship with modern technology, they’ve managed to keep the quality of their products high while expanding their reach. The brand’s success story is a testament to the power of innovation, community, and dedication. As R. Riveter continues to grow, it’s clear they’re not just selling handbags—they’re creating opportunities and changing lives.

Frequently Asked Questions

What is R. Riveter?

R. Riveter is a handbag company that was founded by military spouses. It’s known for empowering military spouses by providing employment opportunities, expanding its workforce, and offering a range of products including handbags, accessories, apparel, and handcrafted jewelry.

How has R. Riveter grown since appearing on Shark Tank?

Since appearing on Shark Tank, R. Riveter has significantly grown by expanding its product range, increasing the employment rate for military spouses, and leveraging technology to meet rising demands. The introduction of new product lines has also contributed to its growth and brand visibility nationwide.

What product lines does R. Riveter offer?

R. Riveter offers a variety of product lines, including handbags, accessories, apparel, and handcrafted jewelry. These products are designed to cater to a broad customer base while ensuring quality and uniqueness.

How does R. Riveter support military spouses?

R. Riveter supports military spouses by providing them with employment opportunities. By expanding its workforce and product range, the company has increased employment rates among military spouses, offering them independence and financial stability.

What impact has R. Riveter made on military families?

R. Riveter’s growth and expansion have made a significant social impact on military families by providing financial stability and independence to military spouses. The company’s model has empowered these individuals, creating a strong community and support system among military families.

How does R. Riveter balance handcrafting with modern technology?

R. Riveter balances handcrafting with modern technology by combining traditional craftsmanship with advanced production and sales techniques. This approach allows the company to maintain product quality while meeting rising market demands and establishing a strong online presence.