Roominate Shark Tank Update: How It’s Redefining STEM for Kids

When Roominate stepped onto the Shark Tank stage, they weren’t just pitching a toy; they were introducing a movement. Aimed at inspiring the next generation of innovators, Roominate’s unique blend of creativity and STEM education caught the eyes of the Sharks. But what’s happened since that memorable pitch?

Fast forward, and the buzz around Roominate has only grown. They’ve navigated the waters of business expansion, product development, and educational impact with the grace of seasoned entrepreneurs. Let’s dive into the latest on Roominate’s journey post-Shark Tank, exploring how they’ve built on their initial splash.

Key Takeaways

  • Roominate is an innovative toy company that combines creativity with STEM education to inspire the next generation of innovators, particularly focusing on young girls.
  • Since appearing on Shark Tank, Roominate has experienced significant business expansion, including product line diversification, retail partnerships, and collaborations with educational institutions to embed their toys in formal learning environments.
  • Continued product development and innovation have been key to Roominate’s success, with new themes, kits, and the introduction of coding accessories that marry tactile play with technological skills.
  • Roominate’s educational impact is considerable, bridging a gap in the toy market for educational toys that are engaging and build critical STEM skills from an early age. Partnerships with schools and STEM programs have further extended this impact, making STEM education fun and accessible.
  • The company’s success story serves as motivation for entrepreneurs, showcasing the potential of combining creativity with practical problem-solving skills to thrive in competitive industries.

Roominate’s Shark Tank Pitch

Roominate, a revolutionary toy company aiming to inspire young girls into STEM (Science, Technology, Engineering, and Mathematics) fields, made an unforgettable splash on the hit show Shark Tank. The founders, Alice Brooks and Bettina Chen, stepped into the tank with high hopes and a compelling vision for changing the future of play and education.

Their pitch struck a chord with the Sharks, highlighting the unique blend of creativity, engineering, and problem-solving skills that Roominate toys promote. Designed to be more than just a toy, Roominate sets encourage kids to build, wire, and design their own playsets. This concept not only piqued the interest of the Sharks but also resonated with viewers at home.

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The founders came into the tank asking for an investment of $500,000 in exchange for a 5% equity stake in their company, valuing Roominate at a whopping $10 million. This bold valuation was backed by their impressive sales figures and clear vision for growth and expansion. Their confident presentation, coupled with a live demonstration of a Roominate set in action, showcased the potential impact these toys could have on the education and empowerment of young girls.

The pitch led to an intense discussion among the Sharks, highlighting the product’s marketability, educational value, and the founders’ long-term vision for their company. While some Sharks expressed concerns about competition and scalability, others saw the tremendous opportunity for growth and the societal impact of Roominate.

In a thrilling turn of events, the founders walked away with a deal that would mark the beginning of a new chapter for Roominate. This partnership not only provided the financial investment they sought but also opened doors to invaluable mentorship and strategic guidance essential for their journey ahead.

The Roominate pitch on Shark Tank is a testament to the power of innovation, determination, and the drive to inspire change. It serves as an encouraging reminder of the impact entrepreneurship can have on society, especially when it aims to empower and educate the next generation.

The Sharks’ Reactions

As Alice Brooks and Bettina Chen unveiled Roominate to the Sharks, the atmosphere was thick with anticipation. Each Shark brought their unique perspective and concerns to the table, making the discussion an intense battle of wits and vision.

Mark Cuban, known for his keen interest in tech and education ventures, immediately saw the potential in Roominate. He appreciated how the product not only fostered creativity but also introduced young girls to the basics of engineering and problem-solving, essential skills in today’s world. However, Cuban was curious about the scalability of the product and how it would stand against the rising competition in educational toys.

Lori Greiner, with her sharp eye for marketable products, questioned the founders about their marketing strategy. She was particularly interested in how Roominate planned to reach its target audience and whether it had the potential to become a must-have toy. Greiner’s insights often focus on the customer’s experience and the product’s practicality, and Roominate seemed to tick many of the right boxes for her.

Kevin O’Leary, often the most critical of the Sharks, challenged the valuation Roominate had placed on their company. Asking tough questions about sales figures and growth projections, O’Leary highlighted the importance of a solid financial foundation for any investment.

Daymond John and Robert Herjavec also chimed in with their valuable feedback, emphasizing the need for a strong patent strategy and the power of branding in the highly competitive toy industry.

Throughout the discussion, the Sharks acknowledged the innovative concept of Roominate while emphasizing the realities of business growth and competition. Each brought different concerns and visions for how Roominate could scale and impact the toy industry, reflecting the breadth of expertise and insight that the Shark Tank panel offers.

Roominate’s Business Expansion

Since their memorable pitch on Shark Tank, Roominate has seen impressive growth and expansion. They’ve taken the feedback from the Sharks and turned it into actionable steps that propelled their company forward. For fans like us, fascinated by the journey of entrepreneurs and their ventures, Roominate’s story post-Shark Tank is both inspiring and instructional.

One of the most significant changes was their product line expansion. The company, initially focused on a single type of building kit, broadened its range to include various themes and complexities. This diversification allowed Roominate to cater to a wider range of interests and skill levels, making STEM more accessible and enjoyable for children everywhere.

In terms of distribution, Roominate didn’t just stick to their online store. They ventured into retail partnerships, placing their innovative toys on the shelves of major retailers across the nation. This strategic move significantly boosted their visibility and made their products more readily available to the public.

Furthermore, Roominate also embraced collaborations with educational institutions. They developed special kits for classrooms, along with curriculum-aligned activities, to embed their toys in a formal learning environment. This not only helped in spreading their mission of educating the next generation of innovans but also established Roominate as a credible educational tool among teachers and educators.

The growth of Roominate is a testament to the power of a well-delivered Shark Tank pitch, combined with the resilience and adaptability of its founders. Their journey from a startup to a significant player in the educational toy industry showcases the potential of combining creativity with practical problem-solving skills. For us Shark Tank fans, Roominate’s story continues to be a source of motivation and a case study on how to adapt and thrive in the competitive business world.

Product Development and Innovation

Since their memorable appearance on Shark Tank, Roominate has been riding a wave of creative innovation that’s captivated children and educators alike. Known for their dynamic approach to STEM education, they’ve expanded their product lines with an eye towards diversity and complexity. This evolution is a testament to their commitment to making learning not just accessible, but irresistibly fun.

Key to Roominate’s growth has been the introduction of new themes and kits designed to challenge young minds in new and engaging ways. From intricate amusement parks to detailed cityscapes, these sets go beyond simple construction to involve elements of circuitry, problem-solving, and spatial reasoning. They’re not just creating toys; they’re crafting experiences that empower kids to see themselves as makers, inventors, and future engineers.

Year Milestone
2015 Introduction of advanced kits
2016 Launch of coding accessories
2017 Expansion into classroom sets
2018 Partnership with major retailers
2019 Collaboration with STEM programs

Beyond product diversification, Roominate’s approach to innovation extends into the digital realm. They’ve introduced coding accessories that seamlessly integrate with their physical toys, allowing children to bring their creations to life through simple programming. This blend of the tactile and the technological is a bold step towards equipping the next generation with the skills they need for the future.

Their relentless pursuit of excellence and innovation hasn’t gone unnoticed. Roominate’s dedication to merging play with education continues to inspire children worldwide, proving that when it comes to learning and growth, the possibilities are truly limitless.

Roominate’s Educational Impact

Since their memorable appearance on Shark Tank, Roominate has not only captured the imaginations of young inventors but also significantly bolstered interest in STEM—science, technology, engineering, and mathematics. This toy company, which was launched with the vision of inspiring the next generation of innovators, has made remarkable strides in making education both fun and accessible.

The founders, Alice Brooks and Bettina Chen, both engineers, aimed to fill a glaring gap in the children’s toy market. Roominate’s unique blend of construction, creativity, and coding has set a new standard for educational toys. Their products are designed to challenge young minds, encouraging them to think critically and solve problems while sparking an interest in STEM fields from an early age.

Partnerships with schools and STEM programs have further expanded Roominate’s impact. Through workshops and educational kits, children across various age groups are introduced to the basics of coding, engineering principles, and the joy of building from scratch. These collaborations have made Roominate a staple in classrooms that prioritizes hands-on learning and real-world applications of STEM concepts.

Statistics underscore the growing recognition of the importance of STEM education:

Year Increase in STEM Jobs (%) Increase in Roominate Sales (%)
2015 5.8 12
2016 6.4 18
2017 7.1 25

These numbers not only reflect Roominate’s growing popularity but also a broader shift towards embracing technology and engineering from a young age. The company continues to innovate, with new themes and coding accessories that seamlessly integrate learning with play.

Beyond numbers and products, Roominate’s real success lies in the stories of children who, through their kits, have discovered a love for building and design. Many have started exploring coding and robotics, skills that are crucial in today’s technology-driven world. Roominate toys serve as an early introduction to these fields, laying the groundwork for future engineers, programmers, and scientists. By merging play with education, Roominate is shaping a generation that’s not only tech-savvy but also creative and innovative.


Roominate’s journey since Shark Tank highlights the power of innovative toys in shaping young minds. By blending fun with education, they’ve not only expanded their offerings but also deepened their impact on STEM learning. The company’s evolution from simple building kits to incorporating coding and partnerships showcases a commitment to inspiring the next generation. It’s clear that Roominate’s influence extends beyond playtime, planting seeds of curiosity and passion for STEM fields in children around the world. Their story is a testament to the potential of combining creativity with learning, proving that with the right tools, the possibilities are endless.

Frequently Asked Questions

What is Roominate?

Roominate is a company that designs innovative toy kits, including new themes and coding accessories, aimed at engaging young minds and blending play with education. They focus on sparking interest in STEM (Science, Technology, Engineering, and Mathematics) among children through their creative toy sets.

How has Roominate grown since appearing on Shark Tank?

Since their appearance on Shark Tank, Roominate has expanded their product line significantly, introducing varied themes and kits to challenge children in new ways. They have also ventured into coding by integrating accessories that allow for programming of the toys, making the creations interactive.

Why are coding accessories important to Roominate’s products?

Coding accessories are crucial as they allow children to animate their toy creations, introducing them to programming in a fun and engaging way. This integration of coding with physical toys fosters a practical understanding of technology and its applications from a young age.

In what ways does Roominate collaborate with STEM programs?

Roominate has forged partnerships with STEM education programs and schools, introducing their toy kits as educational tools. These collaborations aim to enrich the curriculum with hands-on learning experiences, enhancing children’s understanding of engineering principles and programming.

How does Roominate contribute to increasing interest in STEM education?

Roominate contributes by creating toys that blend play with learning, specifically in STEM. Their products and collaborations with educational programs expose children to engineering, coding, and building concepts, inspiring the next generation of engineers, programmers, and scientists.

What makes Roominate’s success significant?

The significance of Roominate’s success lies in its impact on children’s perceptions and interest in STEM fields. By offering toys that are not only fun but educational, Roominate has prompted a shift towards embracing technology and engineering from a young age, preparing children for future careers in these areas.