Scratch & Grain Baking Co. Shark Tank Update: The Rise of Baking Kits

When Scratch & Grain Baking Co. stepped into the Shark Tank, they had a simple mission: to revolutionize the way we bake with their all-natural, easy-to-make baking kits. Founders Taya Geiger and Leah Tutin were on a quest to make baking from scratch both fun and accessible for everyone. They certainly caught the attention of the Sharks, but where are they now?

Since their appearance, Scratch & Grain Baking Co. has been on an incredible journey. They’ve faced challenges, celebrated victories, and continued to innovate in the baking world. Let’s dive into the latest scoop on how this dynamic duo has fared in the competitive waters of the business world post-Shark Tank.

Key Takeaways

  • Scratch & Grain Baking Co., founded by Taya Geiger and Leah Tutin, aims to make baking enjoyable and accessible for everyone, emphasizing all-natural, easy-to-make baking kits.
  • Their appearance on Shark Tank, where they secured a deal with Barbara Corcoran, significantly boosted their brand recognition and helped expand their product line and market presence.
  • Despite facing the competitive and challenging nature of the food industry, Scratch & Grain has continued to innovate, introducing a variety of baking kits that cater to different tastes and dietary needs, including gluten-free and organic options.
  • The company places a strong emphasis on high-quality, non-GMO ingredients and customer feedback, using these as foundations for continual product development and innovation.
  • Scratch & Grain Baking Co.’s commitment to revolutionizing home baking by making it simpler and more accessible has fostered a loyal customer base and sustained the company’s growth in the competitive baked goods market.

Mission to Revolutionize Baking

When Taya Geiger and Leah Tutin stepped onto the Shark Tank stage, they weren’t just pitching a business; they were aiming to transform the baking industry with their innovative Scratch & Grain Baking Co. These entrepreneurial spirits had a clear vision of making baking both enjoyable and accessible to all skill levels, ensuring that anyone could create delicious, homemade treats without the usual hassle.

Their unique selling point was their all-natural, easy-to-make baking kits, which provided a seamless and less intimidating baking experience. By meticulously pre-measuring the ingredients and labeling them, they significantly reduced the time and effort traditionally associated with baking from scratch. This not only appealed to seasoned bakers looking for convenience but also opened the doors of baking to novices who might have been hesitant to try.

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The Scratch & Grain Baking Co. product line quickly expanded beyond their Shark Tank pitch, introducing a variety of baking kits ranging from cookies and brownies to cupcakes and cornbread. They emphasized the importance of using high-quality, non-GMO ingredients, catering to a growing consumer demand for healthier and more transparent food options.

Their commitment to revolutionizing baking was not merely about simplifying the process but also about encouraging family bonding. By making baking more accessible, they inspired families to spend quality time together, creating memories in the kitchen. This angle deeply resonated with their audience, further establishing Scratch & Grain Baking Co. as more than just a business; it became a vehicle for fostering connections and creating joyful experiences.

As they continued to navigate the competitive landscape post-Shark Tank, Scratch & Grain Baking Co. didn’t just focus on sales. They prioritized innovation and customer satisfaction, constantly seeking feedback and exploring new ways to enhance their offerings.

Shark Tank Appearance

When Scratch & Grain Baking Co. strutted into the Shark Tank, Taya Geiger and Leah Tutin were armed with not just their delectable baking kits but also a vision to transform the baking process into something fun, easy, and all-natural. Like many entrepreneurs who dive into the tank, they were seeking a partner to propel their home-baked dream into kitchens nationwide. Their pitch? An innovative line of baking kits, cleverly portioned and numbered to make the baking process foolproof. It wasn’t long before their passion and the mouth-watering allure of their cookies caught the attention of the Sharks.

The duo asked for $150,000 in exchange for a 20% stake in their company, not just seeking financial investment but also a mentor to guide them through the treacherous waters of retail expansion. The Sharks, known for their incisive questioning and keen business acumen, grilled them on everything from sales figures to their long-term vision for Scratch & Grain Baking Co. Despite the pressure, Geiger and Tutin stood their ground, their responses reflecting not only their business savvy but also their genuine passion for making baking a less daunting and more enjoyable endeavor.

What transpired next was a moment every Shark Tank enthusiast lives for – the deal negotiation. Barbara Corcoran saw the potential in Scratch & Grain Baking Co. and made an offer that would ultimately seal their fate in the Shark Tank history books. She offered $150,000, but for a 30% stake, proposing not just a financial investment but a partnership to nurture and expand their budding enterprise. The founders, recognizing the value Corcoran brought to the table, agreed, marking the beginning of a new chapter for Scratch & Grain Baking Co.

This momentous appearance on Shark Tank was a turning point for the company, catapulting it from a home kitchen project into a thriving business with a diverse product lineup that continues to charm baking enthusiasts across the nation.

Successes and Challenges

Since their memorable appearance on Shark Tank, Scratch & Grain Baking Co. has navigated both highs and lows in the entrepreneurial waters. They’ve enjoyed a bright spotlight which has significantly boosted their brand recognition and sales numbers. The deal with Barbara Corcoran not only injected much-needed funds into the business but also provided invaluable mentorship and exposure. This combination propelled Scratch & Grain into new markets, expanding their presence both online and in brick-and-mortar stores.

One of their notable successes has been the expansion of their product line. Originally starting with a few types of cookie kits, they have enthusiastically diversified. Now, their offerings include a variety of baking kits aimed at satisfying a broader range of tastes and dietary needs – from gluten-free options to organic mixes. Their commitment to using high-quality, non-GMO ingredients has resonated well with consumers, particularly those looking for healthier, transparent food options.

However, the journey wasn’t without its challenges. The food industry is notoriously competitive, and establishing a foothold can be exceedingly difficult. Despite the Shark Tank boost, Scratch & Grain faced struggles in securing shelf space in major stores, a critical step for any food product. Plus, the constant need for innovation to keep their product lineup fresh and engaging demanded significant resources and creativity.

Moreover, maintaining the quality of their all-natural ingredients while scaling up production presented a significant hurdle. As they worked to meet the growing demand, ensuring that each kit met their high standards required relentless focus and sometimes, hard decisions about supply chains and ingredient sourcing.

Despite these challenges, Scratch & Grain has undoubtedly carved out a niche for themselves in the ever-evolving world of baking. Their story exemplifies the entrepreneurial spirit – a mix of bold vision, grit, and resilience.

Continued Innovation

Following their memorable appearance on Shark Tank and the successful deal with Barbara Corcoran, Scratch & Grain Baking Co. has not rested on its laurels. The founders, Taya Geiger and Leah Tutin, have kept the fire of innovation burning brightly. They understood that to stay relevant and continue growing in a competitive market, they needed to constantly evolve and enhance their product line.

Scratch & Grain Baking Co. quickly moved beyond their original offerings, introducing new flavors and products that appealed to a wider audience. From gluten-free options to organic kits, they’ve broadened their appeal to health-conscious consumers and those with dietary restrictions. This diversification mirrored the founders’ commitment to offering healthy, easy-to-make baking solutions that didn’t compromise on taste or quality.

Furthermore, Scratch & Grain took feedback from customers seriously. They engaged actively with their community through social media and at food fairs, gathering insights that fueled their innovations. This customer-first approach helped them refine their existing products and inspired the creation of new ones. For example, they introduced baking kits for seasonal specialties and limited-edition flavors, creating a buzz and sense of anticipation among their fans.

Importantly, the company’s dedication to using high-quality, non-GMO ingredients remained uncompromised. Despite the challenges of scaling production while maintaining ingredient integrity, Scratch & Grain has managed to uphold its commitment to quality. This steadfast focus on quality and customer satisfaction has solidified their reputation in the market and continued to attract a loyal following.

By embracing innovation and listening to their customers, Scratch & Grain Baking Co. has successfully navigated its post-Shark Tank journey. Their efforts to expand their product range while staying true to their core values of health, transparency, and simplicity in baking, have kept them at the forefront of the home baking revolution.


Scratch & Grain Baking Co.’s journey since Shark Tank showcases the power of innovation and customer focus in the competitive baking industry. Taya Geiger and Leah Tutin’s vision for a healthier, more accessible baking experience has not only expanded their product line but also built a strong community of baking enthusiasts. Their partnership with Barbara Corcoran was a pivotal moment, propelling the company into new heights and allowing them to embrace challenges with resilience. By constantly seeking feedback and exploring new flavors and healthier options, they’ve managed to stay relevant and grow their brand. Scratch & Grain’s story is a testament to the fact that with a clear vision and relentless dedication, small startups can indeed make a big impact.

Frequently Asked Questions

What makes Scratch & Grain Baking Co. unique?

Scratch & Grain Baking Co. differentiates itself with all-natural, easy-to-make baking kits. They focus on high-quality, non-GMO ingredients, providing a healthier and transparent option for consumers.

How did Scratch & Grain Baking Co. start?

The company began after founders Taya Geiger and Leah Tutin pitched their baking kit idea on Shark Tank, securing a deal with Barbara Corcoran. This opportunity transformed their home kitchen project into a thriving business.

What kind of products does Scratch & Grain Baking Co. offer?

The company offers a variety of baking kits, including cookies, brownies, cupcakes, and cornbread. They have expanded their line to include gluten-free and organic options, catering to various dietary needs.

Why did Scratch & Grain Baking Co. appear on Shark Tank?

The founders appeared on Shark Tank to gain financial investment and mentorship to expand their business. Their pitch resulted in a deal with Barbara Corcoran, which helped catapult their company into the baking industry spotlight.

How does Scratch & Grain Baking Co. maintain product quality?

Despite the challenges of scaling production, Scratch & Grain remains committed to using high-quality, non-GMO ingredients. They ensure their products meet strict quality standards to maintain their reputation in the market.

How has Scratch & Grain Baking Co. grown since Shark Tank?

Since their appearance on Shark Tank, the company has enjoyed increased brand recognition and sales. They have diversified their product offerings and continued to innovate by introducing new flavors and engaging with their community for feedback.

What challenges has Scratch & Grain Baking Co. faced?

Securing shelf space in major stores and maintaining the quality of all-natural ingredients while scaling up production have been significant challenges. However, they’ve navigated these challenges with innovation and a commitment to quality.

How does Scratch & Grain Baking Co. engage with their customers?

The company actively seeks customer feedback and insights, which aids in refining existing products and developing new ones. This commitment to listening and innovation has helped build a loyal customer base.