See The Way I See Review (Shark Tank Pitch): Unbiased Insights and Analysis

See The Way I See Clothing is more than just a fashion brand; it is a community focused on promoting mental health awareness and inclusivity. Founded by Sophie Nistico, the clothing line specifically emphasizes positive affirmations on the sleeves of sweatshirts, offering a little boost for those who need it. With its size-inclusive designs, See The Way I See seeks to build a support network for individuals who may be struggling with their mental health.

The brand started off as an art account on Instagram, where Sophie shared her artwork from her unique perspective, eventually leading to the creation of a full-fledged business. Through her clothing line, Sophie aims to de-stigmatize mental health conversations and offer a platform for people to connect with others who are going through similar challenges. Each piece from See The Way I See is designed to inspire conversations about mental health and build a sense of camaraderie among its community members.

Customers have praised See The Way I See, with reviews on the Better Business Bureau highlighting the brand’s positive impact on their lives. The brand’s commitment to mental health awareness and its unique approach to fashion make it stand out in a crowded marketplace. As more people discover and engage with See The Way I See Clothing, it plays an important role in promoting mental health acceptance and empowering individuals to speak openly about their experiences.

See The Way I See: Brand Overview

Mission and Vision

See The Way I See is a size-inclusive clothing brand that focuses on promoting mental health awareness by featuring positive affirmations on the sleeves of its garments. The brand was created by Sophie Nistico, who started an art account on Instagram, sharing her art from her own perspective. This led to the development of the clothing line with the intention of removing the stigma around mental health and providing a sense of support and inspiration to those who wear the items.

see the way i see review

The main idea behind See The Way I See is to empower individuals to embrace their unique perspective, acknowledge their mental health, and find solidarity in shared experiences. The clothing items are designed with both style and substance in mind, incorporating Sophie’s artistic touch with powerful messages that provide reassurance and confidence to the wearer.

The brand offers a variety of products, including sweatshirts, jewelry, accessories, and stationary. By expanding its product line, See The Way I See aims to reach a broader audience, spreading its message of mental health awareness and promoting personal growth and self-acceptance.

In summary, See The Way I See is a unique clothing brand that combines art, fashion, and mental health advocacy, encouraging individuals to embrace their own perspective while supporting a movement towards de-stigmatizing mental health issues. With its size-inclusive garments and positive affirmations, the brand is making an impact in the lives of people who seek comfort, empowerment, and a sense of community.

Founder: Sophie Nistico

Sophie Nistico is the founder and owner of See The Way I See, a size-inclusive, mental health awareness clothing brand. She started her journey with an art account on Instagram over six years ago, where she shared her artwork from her perspective, leading to the creation of her clothing brand.

The young entrepreneur recently graduated from college and now runs her business full-time. Sophie started See The Way I See with a focus on mental health, inspired by her own experiences with migraines and severe anxiety since she was 15 years old.

Her brand aims to de-stigmatize mental health by incorporating positive affirmations on the sleeves of sweatshirts. The clothing line offers size-inclusive options, with sizes ranging from small to 5XL, and plans to extend the range to XXS-6XL soon.

Sophie also values social impact with her business; See The Way I See donates 1% of its profits to charity. The brand operates as a family-run enterprise, with Sophie’s parents and brothers taking part in packing orders and ensuring customers receive a personal touch.

In conclusion, Sophie Nistico’s journey as a business owner demonstrates her commitment to promoting mental health awareness and size inclusivity while maintaining a positive impact through her clothing brand, See The Way I See.

Product Line


See The Way I See Clothing offers a range of sweatshirts designed to help people who struggle with mental health. The sweatshirts feature positive affirmations on the sleeves, providing a little boost for the wearer. These affirmations serve as a reminder that they are not alone in their struggles.

The brand ensures that its clothing is size-inclusive, which means they cater to various body sizes. People of different sizes can comfortably wear the clothes without feeling left out.


In addition to sweatshirts, See The Way I See Clothing also offers stickers designed by the founder, Sophie Nistico. These stickers feature her artwork and were initially shared on Instagram, reflecting her personal journey with mental health.

The stickers can be used to personalize items such as laptops, water bottles, or other belongings, giving the users a sense of ownership and reminding them of the positive messages behind the designs.

To summarize, See The Way I See Clothing focuses on providing a range of products, including sweatshirts and stickers, designed to support individuals struggling with mental health issues. The positive affirmations and artwork aim to uplift and inspire the wearer or user, fostering a sense of belonging and understanding.

Mental Health Awareness and Advocacy

Destigmatizing Mental Health

See the Way I See Clothing is a brand that aims to destigmatize mental health and promote awareness around mental health issues. The founder, Sophie Nistico, has personal experience with severe anxiety, which has led to chronic migraines since the age of 15. This inspired her to create a clothing line that spreads understanding, acceptance, and support for those who face mental health challenges.

Destigmatizing mental health begins by fostering conversations and promoting the idea that mental health struggles are an essential part of life. See the Way I See Clothing plays a crucial role in normalizing these discussions and making mental health awareness a prominent issue in today’s society.

Promoting Positive Affirmations

A key feature of See the Way I See Clothing is the inclusion of positive affirmations on the sleeves of sweatshirts. These affirmations serve as constant reminders for the wearers to believe in themselves and stay optimistic during difficult times.

Positive affirmations can play a significant role in helping individuals cope with anxiety, stress, and other mental health challenges. By promoting the use of these affirmations through their clothing line, See the Way I See aims to make a tangible impact on the lives of those who wear their products.

In conclusion, See the Way I See Clothing is dedicated to raising mental health awareness and advocating for the destigmatization of mental health through their fashion line. By focusing on positive affirmations and meaningful designs, the brand encourages open conversations around mental health and promotes a supportive community for those struggling with various mental health issues.

The Business Side

Shark Tank

See the Way I See is a clothing brand that aims to destigmatize mental health through their apparel, featuring gentle and reassuring reminders. Created by a college student and artist, the brand has caught the attention of audiences through its appearance on the popular television show Shark Tank.

Sales and Growth

Since its inception, See the Way I See has expanded from selling stickers to offering a variety of apparel, including sweatshirts that often sell out. Despite the brand’s young age, it has been wildly successful on its main site. The positive feedback from customers, as reflected in reviews, signifies the impact and the potential growth of this mental health-focused clothing line.

By participating in online marketplaces, like, See the Way I See offers wholesale products, which helps extend their reach in terms of distribution and accessibility. This business strategy not only increases sales but also promotes the brand’s mission to create a community of individuals struggling with mental health and seeking connections with others experiencing similar challenges.

The success and growth of See the Way I See reflects its potential to become a prominent player in the fashion industry while promoting an important social message.

Social Media Presence


See The Way I See Clothing has an active presence on Instagram, where they regularly post updates, promotions, and new product launches. The brand’s Instagram account showcases a variety of its clothing pieces, from trendy graphic tees to statement accessories. Engagement with followers is a vital aspect of their social media presence, as they often respond to comments and messages as well as repost customer photos featuring their products.

Through Instagram, the brand effectively captures their target audience’s attention and establishes a strong connection with customers who appreciate their unique designs and bold fashion statements. Using Instagram’s creative features such as Stories and Reels, See The Way I See Clothing conveys its brand image and fosters a lively community of fans and followers.

Art Account

In addition to the main Instagram account, See The Way I See Clothing also has a separate art account dedicated to showcasing the creative process behind their designs. This account creates another layer of engagement for fans who are interested in the artistic aspects of the brand.

The art account features various forms of media, including sketches, digital art, and work-in-progress images, allowing followers to see the evolution of designs from concepts to finished products. By offering this unique insight into the creative process, the brand fosters a deeper connection with its audience and allows enthusiasts to understand the inspiration behind their favorite clothing items.

Overall, through a strong social media presence, See The Way I See Clothing effectively engages with its audience, promotes its products, and offers a glimpse into the artistic process that sets the brand apart in the fashion industry.


See The Way I See Clothing has undoubtedly made a significant impact in addressing mental health and fostering a sense of community among individuals who struggle with anxiety and other mental health issues. The brand’s founder, Sophie Nistico, managed to offer a unique perspective through wearable art—a clothing line that presents positive affirmations on the sleeves of sweatshirts, aiming to provide wearers with a boost of inspiration they might need throughout the day. Sophie’s dedication to mental health awareness and size inclusivity makes the brand stand out among competitors, ensuring that everyone can feel comfortable and embraced by See The Way I See’s message.

Customers have shown their appreciation, with positive reviews like Grace F.’s on the Better Business Bureau website, highlighting the brand’s impact on their personal lives. Over time, this innovative approach to mental health awareness and advocacy has helped create both a product line and platform that encourages open discussions about mental health, further elevating its impact.

When shopping at See The Way I See, customers will find a range of apparel that not only makes a statement concerning mental health but also serves as a reminder of their inner strength and resilience. This contributes to a shift in societal perspectives on mental health and gives people the tools they need to support themselves and each other.

In summary, See The Way I See Clothing has successfully combined fashion, functionality, and a profound message to create a safe and supportive community for mental health awareness. As the brand continues to grow and evolve, it will undoubtedly inspire positive change for both customers and the broader conversation about mental health. With its size inclusivity, unique designs, and genuine care for its customers, the brand exemplifies how a clothing line can be more than just apparel—it can be a catalyst for perspective transformation and meaningful social impact.