Seventy2 Shark Tank Update: How They’re Changing Survival Gear

When Seventy2 first stepped into the Shark Tank, they weren’t just another startup seeking investment; they were on a mission to revolutionize survival gear. Their innovative approach to emergency preparedness caught the attention of both the Sharks and the audience. But what’s happened since that memorable pitch?

Fast forward, and the buzz around Seventy2 hasn’t died down. In fact, it’s only grown. Whether you’re an outdoor enthusiast, a survival gear junkie, or just curious about the latest in entrepreneurial success stories, the journey of Seventy2 post-Shark Tank is a fascinating tale of growth, challenges, and triumphs. Let’s dive into the latest updates on Seventy2 and see how they’ve navigated the waters of business after the bright lights of the Shark Tank stage.

Key Takeaways

  • Seventy2 has experienced significant growth since their appearance on Shark Tank, leveraging their innovative 72-hour survival kit to cater to a wide range of emergency situations, and expanding their product line to include new survival gear that remains true to their mission of accessibility and reliability.
  • Strategic partnerships with renowned outdoor and emergency preparedness brands have played a crucial role in Seventy2’s expansion, allowing them to reach a broader audience and solidify their presence in the survival gear market.
  • Despite facing challenges such as managing the surge in demand, differentiating their brand in a crowded market, and fighting off imitations, Seventy2 has maintained its commitment to quality and continues to innovate to stay ahead.
  • Seventy2 has listened to customer feedback and introduced new products and upgrades to their original kit, including advanced water filtration systems, longer-lasting food rations, more robust tools, and a companion app with real-time alerts and a community platform, demonstrating their ongoing commitment to improving emergency preparedness.

The Seventy2 Pitch on Shark Tank

When Seventy2 first stepped onto the Shark Tank stage, they weren’t just another company looking for investment; they were on a mission to redefine survival gear with their innovative 72-hour survival kit. Designed for the modern world, their product focused on compactness, ease of use, and completeness, capturing the attention of both the Sharks and the audience from the get-go.

The founders laid out their vision with passion and precision, demonstrating how their product stood apart in a crowded market. They highlighted the research and thought that went into every component of the kit, aiming to make survival accessible for everyone, not just the avid adventurers.

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Their ask was bold but so was their conviction. They believed in the potential of Seventy2 to become a household name in emergency preparedness. The Sharks, known for their relentless questioning and skepticism, drilled down into the nitty-gritty – from sales figures to manufacturing costs, and future plans for expansion.

What made this pitch memorable wasn’t just the product, but the founders’ ability to articulate their journey, the challenges they’d overcome, and how they envisioned their growth post-investment. It was a moment of truth for Seventy2, putting everything they had worked for on the line in front of millions.

As the negotiation unfolded, the tension was palpable. Every Shark brought their unique perspective, weighing the risks and rewards of investing in Seventy2. However, it was the founders’ resilience and clear vision for the future that ultimately shaped the outcome of the pitch.

Their appearance on Shark Tank was more than just a quest for investment; it was a significant milestone in the journey of Seventy2, setting the stage for what was to come.

Initial Impact and Investor Interest

When Seventy2 first appeared on Shark Tank, their innovative survival kit instantly caught the attention of both the Sharks and the audience. Their pitch wasn’t just a presentation; it was a clear demonstration of passion, knowledge, and the potential to fill a gaping niche in the survival gear market. The excitement was palpable as the Sharks leaned in, recognizing the blend of innovation and practicality Seventy2 offered.

The investors’ interest was sparked not solely by the product’s ingenuity but also by the founders’ vision for a safer future. They laid out a compelling argument: everyone, from casual hikers to serious adventurers, could find themselves in unexpected survival situations. Seventy2’s kit, designed for the crucial first 72 hours after a disaster, aimed to address this universal need with its carefully curated contents.

The negotiation that unfolded was intense, highlighting the Sharks’ interest in tapping into the survival gear market, which has been steadily growing. Discussions around valuation, equity, and future growth prospects showcased the founders’ confidence in their product and their business acumen. This segment of the pitch was crucial, as it displayed not just the potential for financial success, but also the founders’ ability to navigate complex negotiations.

As discussions with the Sharks unfolded, it became clear that Seventy2’s appearance on Shark Tank was about more than just seeking investment. It was about gaining strategic partners who could propel their vision forward. Their dedication and well-thought-out responses to the Sharks’ inquiries underscored their commitment to their mission of making survival kits an essential part of every household’s emergency preparedness plans.

The moment Seventy2 walked out of the tank, it was evident that they had made a significant impact. Their journey had taken a crucial step forward, thanks to their appearance on the show and the interest it sparked among potential investors and the wider public alike.

Expansion and New Partnerships

After their unforgettable pitch on Shark Tank, Seventy2 didn’t just rest on their laurels. They hit the ground running, leveraging their newfound fame to propel their business to new heights. For those who’ve been following Shark Tank religiously, it’s always a treat to see where these ambitious companies land. And Seventy2’s journey post-Shark Tank has been nothing short of inspiring.

One of the most significant leaps for Seventy2 has been their exponential expansion. The company has successfully broadened its product range, introducing new survival gear that continues to embody their original vision of smart, accessible emergency preparedness. They’ve diversified their offerings, adding items that cater to a wider range of emergency situations, such as water purification systems and first aid kits. This move not only broadened their market reach but also solidified their stance in the survival gear niche.

On the partnerships front, Seventy2 hasn’t disappointed either. They’ve struck strategic alliances with renowned outdoor and emergency preparedness brands, amplifying their market presence. These partnerships have been crucial in cross-promoting products, opening up Seventy2’s innovations to a broader audience. The synergy between Seventy2 and its partners has set a benchmark in the industry, showing the power of collaboration in achieving mutual goals.

What’s truly commendable is how Seventy2 has maintained its core mission amidst all this growth. They’ve stayed true to their goal of making survival gear a staple in every household, ensuring that their products remain accessible, practical, and, most importantly, user-friendly. This continuous commitment to their mission has not only driven their success but has also built a loyal customer base that trusts Seventy2 to keep them prepared for any emergency.

Challenges Faced by Seventy2

After their spectacular debut on Shark Tank, Seventy2 embarked on what seemed like an unobstructed path to success. However, every entrepreneur knows that the journey is rarely smooth, and this dynamic startup was no exception. Seventy2 had to navigate a maze of challenges post their appearance on the favorite entrepreneurship show.

First and foremost, the sudden surge in demand post-Shark Tank presented a double-edged sword. While sales skyrocketed, ensuring the supply chain could keep pace without compromising on quality was a Herculean task. The founders were thrown into the deep end, managing inventory, negotiating with suppliers, and scaling production efficiently.

Then there was the issue of brand positioning. Seventy2 had to distinguish itself in the crowded market of survival gear. They weren’t just selling emergency kits; they were selling peace of mind. Communicating this effectively required clever marketing strategies and relentless customer education. The team worked tirelessly, leveraging social media and partnerships, to convey the value of their meticulously designed survival system.

Lastly, with growth, comes imitation. Competitor replicas began flooding the market, attempting to capitalize on Seventy2’s unique appeal. Protecting their intellectual property while innovating to stay ahead became an ongoing battle. The founders were committed to maintaining the integrity of their design and continuously improving it to ensure that Seventy2 remained the go-to choice for emergency preparedness.

Despite these hurdles, Seventy2’s journey post-Shark Tank is a testament to the resilience and innovation that defines true entrepreneurs. They’ve shown that with passion and perseverance, even the toughest challenges can be overcome.

Innovations and Updates to the Seventy2 Product

Since their memorable pitch on Shark Tank, the team behind Seventy2 hasn’t rested on their laurels. They’ve been hard at work, refining and expanding their lineup to keep up with the ever-evolving needs of their customer base. Let’s delve into what’s new and exciting in the world of Seventy2.

Firstly, they’ve introduced an array of new products that complement the original 72-hour survival kit. These include a more compact version for daily carry and specialized add-ons tailored for varying climates and specific emergencies. This development showcases Seventy2’s commitment to accessibility and preparedness for all, ensuring that no matter where you are, there’s a kit suited for your needs.

In response to customer feedback, Seventy2 has significantly upgraded the original kit’s components for durability and efficiency. Advanced water filtration systems, longer-lasting food rations, and more robust tools make the kit not just a survival package but a comprehensive emergency solution. The attention to detail and quality underscores Seventy2’s promise of reliability when it matters the most.

Moreover, Seventy2 has embraced technology by incorporating smart features into their products. A noteworthy addition is an app that complements the physical kit, offering instructional guides, real-time weather alerts, and a community platform for users to share experiences and tips. This integration of technology with traditional survival gear sets Seventy2 apart, making emergency preparedness a seamless part of everyday life.

As they continue to innovate, it’s clear that Seventy2’s journey post-Shark Tank is driven by a relentless pursuit of excellence and a deep understanding of their customers’ needs. Their ability to adapt and evolve while staying true to their core mission is what keeps fans like us eagerly watching for what they’ll do next.


Seventy2’s journey from a promising Shark Tank pitch to a leading name in survival gear is nothing short of inspiring. They’ve not only managed to captivate investors and customers alike but have also significantly expanded their product line to meet the diverse needs of emergency preparedness. Their commitment to innovation, coupled with strategic partnerships, has propelled them into new heights of success. By continually refining their offerings and embracing technology, Seventy2 is redefining what it means to be prepared for the unexpected. They’ve proven that with passion, resilience, and a clear vision, it’s possible to turn a great idea into a thriving business that makes a real difference in people’s lives.

Frequently Asked Questions

What is Seventy2’s mission?

Seventy2 aims to revolutionize survival gear by making it accessible for everyone, focusing on preparing households for emergencies with innovative, comprehensive survival kits.

Did Seventy2 make a deal on Shark Tank?

The article suggests that the founders’ resilience and clear vision during their pitch on Shark Tank were significant, indicating they might have secured a deal, but it does not specify the outcome.

How has Seventy2 changed since appearing on Shark Tank?

Since their appearance on Shark Tank, Seventy2 has experienced exponential growth by introducing new survival gear, diversifying their offerings, and forming strategic partnerships with renowned brands.

What are some innovations in Seventy2’s product line?

New innovations include a more compact survival kit, specialized add-ons for different climates, advanced water filtration systems, longer-lasting food rations, more robust tools, and smart features like an instructional app.

How does Seventy2’s app enhance their survival kits?

The app complements Seventy2’s survival kits by offering instructional guides, real-time weather alerts, and a community platform for users to share experiences and tips, enhancing overall user preparedness and engagement.