Squatty Potty Shark Tank Update: From Pitch to Global Phenomenon

When Squatty Potty stepped onto the Shark Tank stage, they brought with them a product that promised to change the way we think about going to the bathroom. It was an idea that, at first blush, might have seemed a bit quirky to some. Yet, the founders were confident that they had something special on their hands.

Fast forward to today, and it’s clear that Squatty Potty wasn’t just a fleeting fad. They’ve not only clinched a deal with a shark but have also soared to new heights, transforming bathroom experiences across the globe. Let’s dive into the latest on Squatty Potty’s journey post-Shark Tank, and see how they’ve made the leap from a pitch to a household name.

Key Takeaways

  • Squatty Potty’s Unique Proposition: Initially perceived as quirky, Squatty Potty’s innovative design aligns the body in a natural squatting position, enhancing bowel movements and promoting digestive health, which was convincingly presented on Shark Tank.
  • Impressive Market Impact Post-Shark Tank: Securing a deal with Lori Greiner, Squatty Potty witnessed a dramatic surge in sales, expanding its product line and becoming a household name due to strategic marketing and product quality.
  • Transformative Partnership with Lori Greiner: Lori Greiner’s contribution transcended financial investment; her expertise in marketing and product development was pivotal in transforming Squatty Potty into a global phenomenon.
  • Global Recognition and Expansion: Squatty Potty’s appeal isn’t limited to the American market. Post-Shark Tank, it has seen marked sales increases across various regions worldwide, indicating a universal demand for healthier bathroom habits.
  • A Testament to Innovative Thinking: Beyond being a successful product, Squatty Potty symbolizes the power of innovation, strategic partnership, and addressing taboos with humor and education in transforming consumer behavior and health practices.
  • Educational Impact on Health and Wellness: Squatty Potty has sparked global conversations on bathroom health, challenging societal norms and proving the effectiveness of wellness-oriented products in everyday life.

Squatty Potty: The Shark Tank Pitch

When Squatty Potty entered the “Shark Tank” stage, the founders, Judy and Bobby Edwards, introduced their unique product with a blend of confidence and charisma. Their goal was straightforward: to revolutionize the way we use the bathroom. They presented the Squatty Potty as not just a simple stool but as a health and wellness innovation. Despite initial giggles and skeptical looks from the Sharks, the Edwards duo was serious about the science behind their product. They claimed that the Squatty Potty aligns the body in a more natural squatting position, aiding smoother bowel movements.

The pitching session quickly turned intriguing as the entrepreneurs backed up their claims with research and personal testimonials. Fascinating the sharks, they demonstrated how traditional sitting toilets are not ergonomically designed for optimal elimination. The Sharks’ skepticism began to fade as the team explained how Squatty Potty could prevent common digestive ailments.

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The moment of truth arrived with the financials. The Edwards revealed impressive sales figures, showing they had already tapped into a receptive market. What stood out was not just the numbers but their clear vision for the future. They highlighted the potential for international expansion and a range of complementary products. Their pitch was a blend of passion, performance, and promise.

The Sharks’ interest was piqued. Offers were made and a deal was struck with Lori Greiner, the Queen of QVC, who saw the potential for Squatty Potty to become a household name. This partnership would prove pivotal in catapulting Squatty Potty to new heights, transforming it from a quirky concept into a globally recognized brand.

The Quirky Idea That Changed Everything

When Judy and Bobby Edwards first stepped onto the Shark Tank stage, they brought with them not just a product but a mission to revolutionize the way the world views bathroom habits. Their creation, the Squatty Potty, may have seemed like a quirky, almost laughable concept at first glance, but as they presented their case, the genius behind it became undeniable. They didn’t just sell a product; they offered a new perspective on health and wellness.

The Edwards explained how the Squatty Potty aligns the body in a squatting position, which is purportedly the most natural and effective posture for bowel movements. This simple alteration in the bathroom routine, backed by both research and personal testimonials, piqued the interest of the Sharks, hinting at a potential market shift towards health-conscious bathroom accessories.

What truly set the Squatty Potty apart was its blend of humor, science, and practicality. The founders managed to navigate the delicate balance of discussing a sensitive topic in a way that was both informative and engaging. Their pitch was not just about selling; it was about educating the audience and the Sharks on a health issue many weren’t even aware of.

As they unveiled their sales figures, the Sharks’ skepticism turned to intrigue. These numbers weren’t just promising; they were proof that the public was ready for a change. The quirky idea that once seemed like a long shot was quickly shaping up to be a game-changer in the world of health and wellness.

Their partnership with Lori Greiner was the ignition they needed. With her backing, the Squatty Potty was propelled from a little-known oddity to a global sensation, proving that sometimes, the most unconventional ideas are the ones that hold the power to change everything.

From Pitch to Partnership: Securing a Deal with a Shark

When Judy and Bobby Edwards stepped onto the Shark Tank stage, they had more than just a new product; they carried a revolutionary idea that promised to transform the bathroom experience. The Squatty Potty, a simple but ingeniously designed stool, was created to mimic the natural squatting position, aiming to ease bowel movements. It wasn’t just about comfort; it was about health. The anticipation among the Sharks was palpable.

What set the Edwards apart was their presentation: a blend of earnest passion and compelling evidence. They weren’t just selling a product; they were selling a change in lifestyle backed by both scientific research and glowing testimonials. Yet, as any Shark Tank aficionado knows, the proof is in the numbers. The Edwards revealed their sales figures, and jaws dropped. Their success in the market prior to Shark Tank demonstrated not only the product’s viability but also its burgeoning demand.

Enter Lori Greiner, the Queen of QVC, known for her keen eye for unique and marketable products. She saw beyond the Squatty Potty’s quirky appeal, recognizing its potential to be a staple in households worldwide. The negotiation was tense, with the air thick with anticipation. Eventually, they struck a deal that would mark the beginning of a transformative journey not only for Squatty Potty but for everyone involved.

Lori’s influence was immediate and impactful. With her guidance, Squatty Potty’s branding took a leap forward, utilizing humor and lightheartedness to tackle a topic often considered taboo. Her expertise in marketing and product development propelled Squatty Potty into new markets, expanding its reach far beyond the initial expectations. She didn’t just offer financial investment; she brought a vision for how Squatty Potty could captivate and educate the public on a global scale.

Taking the Bathroom Industry by Storm

After their memorable pitch on Shark Tank, the Squatty Potty team, led by Judy and Bobby Edwards, wasted no time in making their remarkable vision a reality. They knew they had a unique product, but it was the Shark Tank effect, coupled with Lori Greiner’s golden touch, that truly set things in motion. This dynamic team’s efforts quickly transformed the Squatty Potty from a quirky concept into a bathroom revolution.

Sales figures soared post-Shark Tank, proving that the Edwards’ invention wasn’t just a flash in the pan. The duo capitalized on their momentum, broadening their product line to cater to a growing audience fascinated by the blend of humor, health, and improvement to daily wellbeing the Squatty Potty promised.

Year Pre-Shark Tank Sales (USD) Post-Shark Tank Sales (USD)
2014 $1 Million $7 Million
2015 $19 Million

The significant spike in sales wasn’t just due to the Shark Tank appearance. It was Lori Greiner’s strategic guidance and the Squatty Potty team’s relentless drive to innovate and educate the public about the benefits of their product. They leveraged everything from viral marketing campaigns to strategic retail partnerships, ensuring that the Squatty Potty was not just a product but a household name.

Their commitment to changing the way people think about bathroom health, backed by a solid understanding of marketing dynamics, positioned the Squatty Potty as an indispensable part of the modern bathroom. More than just a step stool, it represented a shift towards healthier living and a willingness to tackle previously taboo topics with openness and a bit of humor.

Today, the Squatty Potty is more than a product; it’s a testament to the power of innovative thinking, strategic partnerships, and the never-ending quest to improve daily life in ways previously unimagined.

Squatty Potty’s Global Impact

The international reach of Squatty Potty, post their Shark Tank appearance, exemplifies the product’s universal appeal. It’s not just an American success story; it’s a global phenomenon. Their journey from a family-run business to a worldwide brand is a testament to the power of a great idea mixed with entrepreneurial spirit.

Sales skyrocketed as international markets welcomed the Squatty Potty with open arms. The product has been embraced in countries far and wide, from the United Kingdom to Australia, demonstrating the universal desire for healthier, more comfortable bathroom habits. This global acceptance has been fueled by clever marketing, strategic partnerships, and a straightforward yet effective product design.

Sales Figures Across Different Regions

To truly understand Squatty Potty’s global impact, let’s look at some numbers. Here’s a brief snapshot:

Region Sales Increase (%)
North America 250
Europe 200
Australia/New Zealand 180
Asia 150

Each region tells the story of a successful international expansion, with North America leading the way. However, the impressive growth figures across Europe, Australia/New Zealand, and Asia underscore the universal appeal of Squatty Potty’s mission to improve bathroom health and wellbeing.

The company hasn’t just sold numerous units but has sparked conversations about health topics often considered taboo. Through educational campaigns and engaging social media presence, Squatty Potty has challenged norms and encouraged open discussions on bathroom habits and health, resonating with diverse audiences worldwide.

Their global impact goes beyond numbers and sales. It’s about changing lives through innovation and education, proving that with the right mix of product and purpose, the possibilities are endless. Squatty Potty’s journey from a Shark Tank pitch to worldwide recognition is a powerful example of how businesses can thrive by keeping their mission at the heart of their expansion strategy.


The journey of Squatty Potty from a Shark Tank pitch to a global phenomenon is nothing short of inspiring. They’ve not only managed to boost their sales across continents but also sparked important conversations about bathroom health. Their success story is a clear indicator of how a simple idea, backed by effective marketing and strategic partnerships, can make waves worldwide. It’s a reminder that at the core of every successful venture lies a commitment to improving lives, one bathroom break at a time.

Frequently Asked Questions

What is the Squatty Potty and how does it aim to improve health?

The Squatty Potty is a bathroom stool designed to facilitate a squatting position while using the toilet, improving bowel movement and overall bathroom health. It aligns the body in a way that is said to be more natural and can lead to healthier toilet habits.

How did Squatty Potty gain international recognition?

Squatty Potty gained international recognition after being featured on Shark Tank, where its unique value proposition, effective product design, and potential for improving bathroom health were highlighted. This exposure, coupled with clever marketing and strategic partnerships, fueled its global expansion.

In which regions has Squatty Potty seen significant sales growth?

Since its appearance on Shark Tank, Squatty Potty has seen significant sales growth in North America, Europe, Australia/New Zealand, and Asia, underscoring its widespread acceptance and global appeal.

What impact has Squatty Potty had beyond sales?

Beyond impressive sales figures, Squatty Potty has sparked important conversations about bathroom health and habits that are often considered taboo. It has played a role in encouraging more open discussions and increasing awareness around health issues related to bathroom habits.

What factors contributed to the success of Squatty Potty’s international expansion?

The success of Squatty Potty’s international expansion can be attributed to its clever marketing strategies, the establishment of strategic partnerships, and its effective and straightforward product design. Additionally, keeping their mission of improving bathroom health at the heart of their expansion strategy was key.