Sseko Designs Shark Tank Update: How They’re Changing Lives Now

When Sseko Designs stepped into the Shark Tank, they weren’t just pitching a business; they were sharing a vision. This innovative fashion brand, known for its beautiful sandals and commitment to empowering women in Uganda, aimed to make a splash. And splash they did, leaving viewers curious about where their journey would take them next.

Fast forward, and the buzz around Sseko Designs has only grown. They’ve expanded their product line, touched more lives, and their story continues to inspire. But what’s happened since they faced the Sharks? Let’s dive into the latest updates from Sseko Designs and see how their Shark Tank appearance has propelled them into new heights.

Key Takeaways

  • Sseko Designs leveraged their appearance on Shark Tank to enhance brand visibility and inspire social change, despite not securing a deal, showcasing resilience and the power of ethical storytelling.
  • Their commitment to empowering Ugandan women through education and employment has remained strong, expanding their impact and reaching more women by funding university scholarships and creating job opportunities.
  • Post-Shark Tank, Sseko Designs experienced a surge in sales and national brand awareness, proving the effectiveness of their mission-driven approach and leading to significant business growth and expanded product lines.
  • The company has broadened its offerings beyond sandals to include leather goods, apparel, and customizable jewelry, staying true to their mission while reaching a wider audience and providing more empowerment opportunities.
  • Feedback from Shark Tank judges offered valuable business insights, helping to refine Sseko Designs’ growth strategy and navigate the challenges of scaling a mission-driven enterprise.
  • Sseko Designs’ journey reflects the potential of combining fashion with social entrepreneurship, illustrating that businesses can succeed financially while making a positive impact on global communities.

The Journey to Shark Tank

Sseko Designs’ path to Shark Tank wasn’t just a walk in the park. This remarkable brand, founded by Liz Bohannon, began with the powerful vision of assisting women in Uganda to access university education. By creating beautiful, handcrafted sandals, Sseko Designs not only showcased Ugandan craftsmanship but also carved a niche for ethical fashion in the market.

Before gracing the Shark Tank stage, Sseko Designs had already touched many lives. They provided employment and educational opportunities for women, which in turn fostered their independence and growth. The brand’s commitment to social enterprise caught the attention of many, but they sought Shark Tank’s platform to propel their mission to greater heights.

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The anticipation was palpable as they prepared for the show. Fans and followers of Sseko Designs keenly awaited to see if the Sharks would bite into this unique blend of fashion and philanthropy. The stage was set for a life-changing pitch—a moment that could elevate Sseko Designs to a global spotlight and further amplify their impact.

When the episode aired, viewers were captivated by Liz’s passion and the compelling story behind Sseko Designs. The discussion with the Sharks was intense, filled with tough questions and even tougher decisions. It was an unforgettable Shark Tank moment that left the audience on the edge of their seats, eager to see how the journey would unfold for Sseko Designs following their appearance on the show.

As the brand continued to evolve post-Shark Tank, the impact of their appearance on the platform was undeniable. Not only did it garner them more recognition, but it also reinforced the importance of businesses that strive to make a difference. Sseko Designs’ journey to Shark Tank was a testament to their resilience, creativity, and unwavering dedication to their mission.

Sseko Designs’ Pitch

When Sseko Designs stepped onto the Shark Tank stage, the air buzzed with anticipation. Founders Liz Forkin Bohannon and Ben Bohannon shared their compelling story, emphasizing their mission to empower women in Uganda through education and employment. Their request? A $300,000 investment for 10% equity in their fashion brand, known primarily for its versatile sandals.

The pitch was not just about numbers; it was a narrative of passion, social impact, and innovative design. Their presentation showcased the exquisite sandals and other fashion products, emphasizing the craftsmanship and the stories of the women who made them.

The Sharks listened intently, intrigued by Sseko Designs’ dual focus on profit and purpose. The social enterprise model, combining business savvy with a tangible commitment to making a difference, struck a chord. However, the questions soon began. The Sharks probed into the company’s financial health, growth strategies, and the scalability of their impact model.

Despite the intense scrutiny, the Bohannons responded with confidence. They highlighted their achievements:

  • Over $1.5 million in sales the previous year
  • A significant impact on the lives of women in Uganda, with many attending university through funds generated by Sseko Designs

The exchange between the entrepreneurs and Sharks was more than just a business negotiation; it was a dialogue about the power of commerce to change lives.

As the pitch unfolded, viewers could sense the admiration in the room. Yet, the question loomed: Would any Shark bite, or would the challenge of balancing profit with purpose prove too great?

The Impact of Shark Tank

After Sseko Designs made their pitch on Shark Tank, the exposure from the show had a tangible impact on their business and mission. Though the immediate aftermath was filled with anticipation, what happened next was a testament to the power of national exposure.

First and foremost, the episode broadcast led to a surge in sales. Many viewers, moved by Sseko Designs’ commitment to empowering women through education and employment, flocked to their website to purchase sandals and other fashion items. This influx of orders significantly boosted their revenue, providing much-needed capital to expand their product line and increase support for their education initiatives in Uganda.

Beyond sales, the appearance on Shark Tank elevated Sseko Designs’ brand awareness on a national scale. Suddenly, they were not just a social enterprise operating out of Uganda but a recognized name in the fashion industry across the United States. This newfound visibility helped forge valuable partnerships, with retailers and other fashion brands keen to align themselves with Sseko’s mission-driven approach.

Moreover, the platform allowed Liz and Ben Bohannon to share their story with a wider audience, sparking conversations about ethical fashion and the role of businesses in social change. The Shark Tank experience didn’t just bring Sseko Designs financial growth; it amplified their impact, drawing more attention to the importance of supporting education for women in developing countries.

Feedback from the Sharks also provided valuable business insights, helping the Bohannons refine their growth strategy. Even though they faced hard questions and scrutiny, the experience was an invaluable learning opportunity, helping them navigate the challenges of scaling a mission-driven business.

In the aftermath of their Shark Tank appearance, Sseko Designs continued to evolve. The show served as a catalyst, propelling them into new markets and opening doors to opportunities that were once out of reach.

Expanding the Product Line

Since their memorable pitch on Shark Tank, Sseko Designs has not only capitalized on their moment in the spotlight but has also significantly broadened their product line. Fans of the show will recall the original focus on sandals that could be styled in multiple ways. However, Sseko Designs didn’t stop there. They’ve masterfully expanded their offerings, staying true to their mission of empowering women through fashion.

  • Leather Goods: Handbags, clutches, and accessories have joined the lineup, offering more ways for customers to support the brand’s mission.
  • Apparel: A select range of ethically made clothing items now complements the footwear and leather goods, ensuring fans can dress head to toe in Sseko Designs.
  • Customizable Jewelry: In line with their original customizable sandals, Sseko has introduced a line of jewelry that allows for personal expression and customization.

This expansion has not only allowed Sseko Designs to reach a wider audience but has also provided more employment and empowerment opportunities for women in Uganda. By diversifying their product line, they’ve managed to increase their impact both in terms of business growth and social contribution.

The feedback from the Shark Tank judges may have been crucial in shaping Sseko Design’s strategy, but it’s clear that their vision was always grand. Bridging fashion with social entrepreneurship, the brand has shown that it’s possible to create beautiful, meaningful products that have a positive impact on the world.

As they continue to grow and evolve, Sseko Designs remains a beloved brand among Shark Tank fans and ethically-minded consumers alike. Their journey from a simple sandal company to a comprehensive fashion brand demonstrates the power of vision, mission, and community.

Continued Empowerment in Uganda

Since their memorable pitch on “Shark Tank,” Sseko Designs has only amplified its efforts to empower women in Uganda. This dedication has not only been pivotal in their business model but has also sparked significant strides towards economic empowerment and educational opportunities for women.

The core of Sseko Designs’ mission revolves around providing scholarships for young women to attend university. These opportunities are funded through the sales of their diverse product line, which has expanded significantly since their appearance on the show. Hundreds of women have benefited from this initiative, allowing them to pursue higher education and break the cycle of poverty in their communities.

Beyond scholarships, Sseko Designs has created sustainable employment opportunities for women in Uganda. By training them in the art of shoemaking, jewelry crafting, and sewing, they’re not just offering jobs but are fostering a community of skilled artisans who take pride in their work. The impact of this employment extends beyond the individual women, benefiting their families and surrounding communities as well.

The company’s efforts have not gone unnoticed. Fans and ethically-minded consumers worldwide have rallied behind Sseko Designs, bolstering their mission with every purchase. The support has allowed Sseko Designs to continuously innovate and expand their product range, from sandals and bags to apparel and jewelry, each meticulously crafted by empowered women.

Their story is a testament to the power of resilient entrepreneurship and the impact it can have on the world. Through their unwavering commitment to empowerment and education, Sseko Designs has become more than just a fashion brand; they’re a beacon of hope and change for women in Uganda.


Sseko Designs has not only showcased the power of resilient entrepreneurship but also highlighted how a business can be a force for good. Through their innovative approach and commitment to empowering women in Uganda, they’ve created a ripple effect that extends far beyond their initial appearance on Shark Tank. With every purchase, consumers are part of a larger story of hope, empowerment, and change. It’s a beautiful reminder that behind every product is a person’s life that’s being transformed for the better.

Frequently Asked Questions

What is the mission of Sseko Designs?

Sseko Designs is focused on empowering women in Uganda through the provision of scholarships for university education, which is funded by the sales of their products. Their aim is to create sustainable employment opportunities to uplift the women and their communities.

How does Sseko Designs fund scholarships for young women?

Scholarships for young women in Uganda are funded through the sales of Sseko Designs’ expanded product line. Each purchase contributes to the scholarship fund, helping more women afford university education.

What kind of products does Sseko Designs make?

Sseko Designs has expanded its product line to include not just shoes, but also jewelry and sewn goods. This range allows them to offer diverse employment opportunities to women in Uganda, in fields like shoemaking, jewelry crafting, and sewing.

How does the employment at Sseko Designs impact women in Uganda?

Employment at Sseko Designs provides women in Uganda with sustainable job opportunities, training, and a source of income. This empowerment extends beyond the individual, benefiting their families and communities with improved living conditions and access to education.

What has enabled Sseko Designs to expand and innovate?

The expansion and innovation of Sseko Designs have been fueled by the support from fans and ethically-minded consumers. Their continual purchases and support allow the company to explore new product avenues and further its mission.