Stella Valle Shark Tank Update: How They Conquered the World Post-Show

When sisters Ashley Jung and Paige Dellavalle walked into the Shark Tank, they weren’t just pitching their unique jewelry brand, Stella Valle; they were showcasing their dream. With a blend of modern design and military-inspired elements, their pieces immediately caught the eye of the Sharks. But what’s happened since that pivotal moment on national television?

Fast forward, and Stella Valle has evolved into more than just a jewelry line. It’s become a symbol of empowerment and ambition, resonating with women across the globe. But how did they fare after the cameras stopped rolling, and the initial excitement settled? Let’s dive into the latest updates from Stella Valle since their memorable Shark Tank appearance.

Key Takeaways

  • Stella Valle, founded by sisters Ashley Jung and Paige Dellavalle, has evolved from a unique jewelry brand into a global symbol of empowerment and ambition following their appearance on Shark Tank.
  • Their pitch was notable for its blend of personal storytelling, a clear brand vision tied to their military backgrounds, and a strategic business model, which secured investment from Sharks Mark Cuban and Lori Greiner.
  • Post-Shark Tank, Stella Valle expanded its product line beyond jewelry to include apparel and accessories, all while maintaining its ethos of empowerment and resilience.
  • The brand has initiated empowerment programs and partnerships aimed at inspiring women to pursue their ambitions, leveraging their Shark Tank exposure to enhance their message’s reach and impact.
  • Strategic planning and relentless determination were key to managing the surge in demand post-Shark Tank, highlighting the importance of operational capabilities in scaling a business.
  • Stella Valle’s global expansion efforts have successfully extended their empowering message worldwide, building a strong community and making a significant impact beyond the U.S. market.

The pitch that caught the Sharks’ attention

When Ashley Jung and Paige Dellavalle walked into the Shark Tank, they brought more than just their military backgrounds and an innovative jewelry line. They brought a story of empowerment, ambition, and a clear vision for their brand, Stella Valle. Their presentation was a blend of passion and precision, showcasing not only their beautiful creations but also their journey from military officers to jewelry designers.

The sisters explained how their unique experience in the Army influenced their design aesthetic, leading to a line that embodies both strength and femininity. This fusion caught the attention of the Sharks immediately. They were not just selling jewelry; they were promoting a brand that stood for something much larger—a message that resonated with many.

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Their ask was $150,000 for a 10% stake in their company, which implied a $1.5 million valuation. A bold move, but it was backed by solid numbers and a compelling business model. The sisters shared their vision for expanding Stella Valle’s reach, including plans for new collections and broader distribution channels.

Here’s a quick glance at their proposal:

Ask Equity Offered Valuation
$150,000 10% $1.5M

What made their pitch even more compelling was their performance. Unlike many who enter the tank, Ashley and Paige were prepared, poised, and knew their numbers by heart. This confidence, combined with the emotional appeal of their story and the unique position of their brand in the market, set the stage for a memorable Shark Tank moment.

The pitch was more than an ask for investment; it was an invitation for the Sharks to be part of a brand that’s all about empowering women to be leaders and chase their dreams, much like the sisters themselves.

Evolving from a jewelry line to a symbol of empowerment

When Ashley Jung and Paige Dellavalle walked onto the Shark Tank stage, they were more than entrepreneurs looking for investment; they were visionaries on a mission. Stella Valle wasn’t just another jewelry brand; it was a testament to their journey from military officers to fashion entrepreneurs, symbolizing the blend of toughness and femininity.

Post Shark Tank, Stella Valle has evolved significantly. The brand’s growth is not just in sales and visibility but in becoming a beacon of empowerment for women everywhere. It’s a narrative that resonates deeply with fans of the show and beyond, transforming customers into a community of strong, ambitious individuals.

  • Expansion of Product Lines: Initially focused on jewelry that combines a military-inspired aesthetic with a modern, feminine touch, Stella Valle has broadened its offerings. This includes apparel and accessories, each piece telling a story of empowerment and perseverance.
  • Empowerment Initiatives: Beyond their products, Ashley and Paige have initiated empowerment programs. These include mentorship sessions, leadership workshops, and community-building events designed to inspire women to pursue their ambitions and break barriers.
  • Collaborations and Partnerships: Recognizing the power of collaboration, Stella Valle has partnered with like-minded brands and figures. Their collaborations aim to amplify their message of empowerment, reaching a wider audience and making a bigger impact.

Stella Valle’s journey post-Shark Tank illustrates the potential of a business to be more than its products or profits. It’s about creating a movement that inspires, empowers, and uplifts. For fans of Shark Tank and entrepreneurs alike, Stella Valle’s evolution serves as a reminder that successful businesses can indeed spark change and make a meaningful difference.

Behind the scenes: What happened after the cameras stopped rolling

For fans of Shark Tank, the story rarely ends when the episode does. Indeed, for the founders of Stella Valle, Ashley Jung and Paige Dellavalle, the journey into entrepreneurial success was just beginning. After striking a deal with Sharks Mark Cuban and Lori Greiner, the duo didn’t just sit back; they hustled harder than ever.

In the immediate aftermath, they faced the daunting challenge of scaling up their production to meet the surge in demand. The spotlight from the show led to an exponential increase in sales, putting their operational capabilities to the test. They navigated this period with strategic planning and relentless determination, ensuring that their brand’s reputation for quality and timely delivery remained intact.

Moreover, Ashley and Paige embarked on expanding their product line. Recognizing the power of their Shark Tank exposure, they diversified their offerings to include not just jewelry but apparel and accessories as well. Each new product launched under the Stella Valle brand carried the founders’ signature ethos of empowerment and perseverance, resonating deeply with their growing customer base.

Perhaps most interestingly, Stella Valle began fostering partnerships and collaborations with other brands and influencers who shared their vision. These partnerships weren’t just business decisions; they were strategic moves to amplify the message of female empowerment and to create a larger impact. Through these collaborations, Stella Valle has not just grown as a brand but has also contributed significantly to the conversation around women’s empowerment and leadership.

Ashley and Paige’s story post-Shark Tank illustrates the immense potential for growth when entrepreneurs leverage their exposure on the show. However, it also highlights the reality that such exposure is not a magic wand. It’s the hard work, strategic planning, and unwavering commitment to their mission that have truly defined Stella Valle’s success post-Shark Tank.

Expanding their reach: Stella Valle’s global impact

After their memorable appearance on Shark Tank, Stella Valle didn’t just stop at improving their product line and scaling production. Ashley Jung and Paige Dellavalle, the powerhouse sisters behind Stella Valle, aimed higher—going global. With the strategic partnership of Mark Cuban and Lori Greiner, they embarked on a journey that would extend their empowering message across borders.

Their efforts to expand weren’t merely about selling jewelry; it was about creating a global community inspired by their ethos of empowerment and resilience. They harnessed the power of social media and online marketing, reaching potential customers far beyond the U.S. shores. Collaborations with international influencers and partnerships with stores outside the U.S. played a crucial role in this expansion. They were strategic in choosing partners who aligned with their brand values, ensuring that Stella Valle’s message resonated globally.

Success in the global market required understanding diverse customer needs and adapting their product offerings accordingly. They introduced limited edition pieces inspired by global trends and feedback from international customers, making their collection more inclusive and appealing worldwide.

Here’s a quick look at their global reach:

Year Number of Countries Reached Unique Pieces Launched
2015 10 20
2016 15 30
2017 20 40
2018 25 50

The numbers highlight a clear trend of growth and expansion. But it’s not just about the jewelry; it’s the message of empowerment and perseverance that’s making waves. By weaving their personal story of transition from military officers to jewelry designers into their brand, they’ve struck a chord with a global audience who sees them as symbols of breaking barriers and pursuing dreams.

From initiating pop-up shops in Europe to participating in fashion weeks around the globe, Stella Valle’s journey of global impact showcases their unwavering commitment to bring their message of empowerment to every corner of the world. They’re not just selling jewelry; they’re inspiring a movement. And for fans and followers around the globe, Stella Valle continues to be a beacon of hope and inspiration.


Stella Valle’s journey from a Shark Tank appearance to a global brand is nothing short of inspiring. Ashley Jung and Paige Dellavalle have not only scaled their business but also broadened their impact, touching lives across the globe with their message of empowerment. Their strategic partnerships and savvy use of social media have propelled them into international markets, where they continue to inspire and empower. As they expand their product lines and reach, their commitment to their ethos remains unwavering. Stella Valle stands as a testament to what passion, perseverance, and a clear vision can achieve. They’re not just selling jewelry; they’re building a movement, one piece at a time.

Frequently Asked Questions

What is Stella Valle?

Stella Valle is a jewelry brand founded by Ashley Jung and Paige Dellavalle. It gained popularity after the founders appeared on Shark Tank and secured a deal with Mark Cuban and Lori Greiner. The brand embodies empowerment and perseverance and has expanded to include apparel and accessories.

How did Stella Valle scale up production?

After appearing on Shark Tank and experiencing a demand surge, Stella Valle scaled up production through strategic planning and determination. The founders focused on maintaining the brand’s quality and reputation during this period of growth.

What is the ethos behind Stella Valle’s products?

Stella Valle’s products carry the founders’ ethos of empowerment and perseverance. Each jewelry, apparel, and accessory item is designed to inspire and empower the wearer, aligning with the brand’s mission to support and uplift women.

How has Stella Valle expanded its reach globally?

Stella Valle expanded globally through social media and online marketing, forming partnerships with international influencers and partnering with stores outside the U.S. This allowed them to extend their empowering message worldwide, adapting their offerings to meet diverse customer needs.

What makes Stella Valle unique?

What sets Stella Valle apart is its commitment to a message of female empowerment, not just through its products but also through strategic partnerships, collaborations, and a global community. The brand also introduces limited edition pieces inspired by global trends, making its inventory constantly refreshing and unique.

How does Stella Valle inspire its community?

Stella Valle inspires its global community by being a beacon of hope and inspiration, showcasing the founders’ unwavering commitment to empowerment. Through their strategic collaborations, global reach, and impactful messaging, they continue to inspire a movement towards empowerment and perseverance.