Surprise Cake Shark Tank Update: Sales Double & New Products Revealed

When Surprise Cake made its splash on “Shark Tank,” viewers and sharks alike were captivated by the innovative way to spice up the cake-giving experience. The founders, Jordan Long and Liz Charm, pitched their unique product with hopes of securing a deal that would catapult their business to new heights. They introduced the world to a cake stand that hides a gift inside, making every slice a thrilling surprise.

Since their appearance, fans have been buzzing with curiosity about where Surprise Cake is now. Did they secure a deal with one of the sharks? How has their journey evolved since stepping into the tank? In this update, we’ll dive into the latest developments of Surprise Cake and see how their “Shark Tank” adventure has impacted their business.

The Pitch on “Shark Tank”

When Jordan Long and Liz Charm stepped onto the “Shark Tank” stage, they brought with them not just a business, but a celebration in the form of a cake stand. Their product, Surprise Cake, aimed to revolutionize the way we think about celebrations by integrating a hidden compartment in a cake stand that could pop up a gift, making every slice a thrilling experience. Their pitch was filled with enthusiasm, showcasing the product’s ability to hide anything from a new phone to concert tickets, creating a moment of surprise and joy.

They asked for $50,000 in exchange for a 20% stake in their company, valuing Surprise Cake at $250,000. The sharks were initially intrigued by the concept, with several of them smiling at the demonstration of the product. The founders disclosed that not only had they validated the market demand through significant sales but also highlighted their patent-pending technology which guarded their unique offering in a competitive market.

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Ask Equity Company Valuation Sales Prior to Shark Tank
$50,000 20% $250,000 $150,000

Despite the positive start, the room tensed up as the sharks started to dive deeper into the financials and the scalability of the business. Concerns were voiced about the manufacturing process, cost per unit, and retail strategy, which are crucial elements for scalability and success in the retail market. Each shark took their time to analyze the risks and potentials, making it a gripping segment for viewers and entrepreneurial enthusiasts alike.

As fans of “Shark Tank,” we’re no strangers to the roller coaster that is the negotiation process. Jordan and Liz navigated the sharks’ questions with a blend of optimism and realism, attempting to sway them with projections and the emotional appeal of creating memorable moments. Their pitch was more than just a business proposal; it was a call to invest in the joy and surprise of celebrations.

The Founders and Their Unique Product

Jordan Long and Liz Charm, the brains behind Surprise Cake, stepped onto the “Shark Tank” stage with more than just a simple pitch. They brought an innovation designed to turn every cake-cutting moment into an extraordinary experience. What makes Surprise Cake stand out is its clever integration of a gift inside a seemingly normal cake stand, ensuring a delightful surprise with every slice. This isn’t just another kitchen gadget; it’s a centerpiece for celebrations, aiming to make memories even more memorable.

With backgrounds that blend creativity and problem-solving skills, Jordan and Liz have always been on the lookout for ways to enhance life’s celebrations. They identified a gap in the market for creating surprising moments in a way that hadn’t been explored before. Recognizing the universal joy that comes with surprises, they developed the Surprise Cake stand to encapsulate this feeling.

The product, designed with both aesthetics and functionality in mind, operates smoothly to unveil gifts such as jewelry, gift cards, or even concert tickets hidden within the cake. The element of surprise not only adds to the excitement but also taps into a market of consumers looking for innovative ways to gift and celebrate. Their appearance on “Shark Tank” wasn’t just about finding an investor; it was about showcasing a product that promises to make every celebration unforgettable.

Jordan and Liz’s asking of $50,000 for a 20% stake in their company showed they valued Surprise Cake at $250,000. A bold move, reflecting their confidence in the product’s marketability and its ability to resonate with a wide audience. They demonstrated not only their business acumen but also their commitment to bringing joy and surprise to any occasion.

Their journey on “Shark Tank” was about more than just securing an investment—it was about bringing Surprise Cake into the spotlight, inviting everyone to reimagine how they celebrate with their loved ones.

Did They Secure a Deal?

In the fiercely competitive arena of “Shark Tank,” it’s always a nail-biter to see if entrepreneurs manage to sway the Sharks into making an offer. Jordan Long and Liz Charm brought more than just a cake stand to the table; they brought a unique concept that promised to revolutionize how we celebrate special occasions. Their pitch for Surprise Cake had the Sharks leaning in, captivated by the possibility of adding a new layer of excitement to every party. But did they manage to secure a deal? The tension was palpable.

After presenting their ingenious cake stand and asking for $50,000 for a 20% stake, the Sharks began their interrogation. Questions flew about market viability, manufacturing costs, and potential retail strategies. Long and Charm, unwavering in their belief in Surprise Cake, answered with confidence. They highlighted their impressive sales figures, showing a clear demand for their product. The Sharks, known for their tough critiques and challenging questions, seemed intrigued by the possibility of bringing surprise and delight to celebrations everywhere.

Then came the moment of truth. The anticipation in the room was thick enough to slice with a knife – fitting, given the product in question. The Sharks deliberated among themselves, weighing the pros and cons. Offers were made, countered, and negotiated further. In the end, did Jordan Long and Liz Charm walk away with a deal that would catapult Surprise Cake into Shark Tank stardom, or did they have to pack up their innovative cake stand and head back to the drawing board? The founders’ journey on “Shark Tank” was filled with highs and lows, showcasing their resilience and determination to make every celebration unforgettable with Surprise Cake.

Their pitch was not just about securing financial investment but also about finding a partner who shared their vision of enhancing life’s special moments. As the discussion unfolded, it was clear that the Sharks saw potential in Surprise Cake. The founders’ passion and the product’s unique appeal were undeniable.

The Impact of “Shark Tank”

The journey of Surprise Cake on “Shark Tank” is a vibrant testament to the transformative power of the show. For enthusiasts and followers of the series, the appearance of Jordan Long and Liz Charm wasn’t just another pitch; it marked the advent of an innovation set to redefine celebration norms. The impact of “Shark Tank” on Surprise Cake can be observed in multiple facets, beginning with the sheer exposure the brand received.

Being featured on such a widely watched platform immediately catapulted Surprise Cake into the limelight, significantly boosting its brand recognition overnight. Audiences captivated by the show’s competitive spirit and entrepreneurial stories saw Surprise Cake not just as a product but as a narrative of perseverance and innovation. This factor alone can skyrocket a brand’s market presence, and for Surprise Cake, it did exactly that.

Moreover, the feedback and insights gained from the Sharks themselves are invaluable. Even in instances where a deal might not materialize, the advice and critique offered by these seasoned entrepreneurs offer guiding lights for refining business models, enhancing products, and strategizing marketing efforts more effectively.

Lastly, the “Shark Tank Effect” – a term fondly coined by fans and participants alike – represents the surge in sales and inquiries that businesses experience post-appearance. While specific figures for Surprise Cake post-“Shark Tank” are closely guarded, the phenomenon is well-documented across the board for participants. It’s this surge that often propels businesses to new heights, helping them scale at an unprecedented pace.

The ripple effects of appearing on “Shark Tank” are profound for Surprise Cake, as for many others. It’s more than just a pitch; it’s a gateway to untapped potential, market visibility, and invaluable mentorship. For entrepreneurs and fans watching, the journey of Surprise Cake underscores the essence of what makes “Shark Tank” an undeniable catalyst in the entrepreneurial world.

The Latest Developments of Surprise Cake

Since appearing on “Shark Tank,” Surprise Cake has seen remarkable growth and success, much to the excitement of fans and entrepreneurs alike. Company founders Jordan Long and Liz Charm have worked tirelessly to capitalize on the momentum generated by their TV debut. Their dedication has paid off, leading to significant developments that have both expanded the brand’s reach and solidified its place in the market.

One of the most noteworthy achievements is the expansion of their product line. Initially focused on the patented pop-up cake stand, Surprise Cake has since introduced new products, including a musical candle holder that promises to add even more excitement to celebrations. This diversification shows the company’s commitment to innovation and its ability to respond to customer feedback.

In terms of sales figures, Surprise Cake has experienced a substantial uptick. Though specific numbers are undisclosed, sources close to the company have hinted at a doubling in sales post-“Shark Tank.” This surge can be attributed to both the exposure from the show and strategic marketing efforts post-airing.

Aspect Detail
Product Line Expanded beyond the original pop-up stand
Sales Growth Estimated doubling post-“Shark Tank”

Furthermore, Surprise Cake’s online presence has grown exponentially. Their social media channels, especially Instagram, have seen increased engagement from fans and customers. This online community has become a significant asset, driving word-of-mouth and direct sales through their website.

Partnership and distribution channels have also broadened. While initially relying on direct-to-consumer sales through their website, Surprise Cake products are now available in select retail stores. These partnerships have played a crucial role in making Surprise Cake accessible to a wider audience.

As Surprise Cake continues to evolve, fans and potential investors are keeping a close eye on its journey. The company’s ability to innovate and adapt post-“Shark Tank” is a testament to the founders’ dedication and the potential for even greater successes ahead.


Jordan Long and Liz Charm have truly taken Surprise Cake from a novel idea to a burgeoning success story. Their journey since “Shark Tank” has been nothing short of remarkable, with their innovative expansions and savvy business moves doubling sales and significantly boosting their online presence. The addition of the musical candle holder to their product lineup proves their commitment to innovation and customer delight. As Surprise Cake continues to grow and reach new heights, it’s clear that this is just the beginning of an exciting journey. The future looks bright for Surprise Cake, and it’s a story many will be keen to follow.

Frequently Asked Questions

What did Surprise Cake achieve after appearing on “Shark Tank”?

Since their TV debut, Surprise Cake founders Jordan Long and Liz Charm have significantly expanded their product line, including a new musical candle holder, and witnessed a remarkable increase in sales, reportedly doubling the figures post-appearance.

What products does Surprise Cake offer?

Surprise Cake’s product lineup now boasts its original patented pop-up cake stand and a newly introduced musical candle holder, offering customers innovative solutions to elevate their celebration experiences.

How has Surprise Cake’s online presence changed after “Shark Tank”?

Post-“Shark Tank”, Surprise Cake’s online engagement has significantly risen, especially on social media platforms like Instagram, showcasing the company’s growing popularity and increased customer interaction.

Where can you find Surprise Cake products?

Surprise Cake products have become more accessible to a broader audience through partnerships with select retail stores, aside from their online store, allowing customers various purchase options.

What does the success of Surprise Cake indicate about the founders?

The success and growth of Surprise Cake reflect the founders, Jordan Long and Liz Charm’s dedication, hard work, and ability to seize opportunities and innovate, indicating a bright future for the company.