Third Wave Water Shark Tank Update: Brewing Success & New Flavors

When Third Wave Water stepped into the Shark Tank, they weren’t just pitching a product; they were introducing a revolution in the way we drink coffee. Their innovative solution for optimizing water for brewing coffee caught the attention of coffee aficionados and casual drinkers alike. But what’s happened since that memorable pitch?

Since appearing on the show, Third Wave Water has experienced a whirlwind of growth and development. They’ve expanded their product line, fine-tuned their business model, and continued to make waves in the coffee industry. Let’s dive into the latest updates from Third Wave Water and see how they’re continuing to change the game.

Key Takeaways

  • Third Wave Water has significantly grown and expanded since their Shark Tank appearance, thanks to their unique solution of optimizing tap water for coffee brewing, which caught Barbara Corcoran’s attention and investment.
  • Their product, designed to enhance the flavor profile of coffee by adding minerals to tap water, addresses the often-overlooked element of water quality in the brewing process, offering an easy-to-use solution for both coffee aficionados and casual drinkers.
  • Post-Shark Tank, the company has seen a surge in sales, expanded their online presence and retail partnerships, and introduced new product variations, showcasing their commitment to innovation and customer satisfaction in the coffee industry.
  • Strategic business model adjustments, including expanding their product line to cater to different types of coffee and brewing methods, strengthening online and retail presence, have been crucial in sustaining growth and increasing market reach.
  • Third Wave Water continues to make waves in the coffee industry by focusing on product innovation, retail expansion, and engaging with the coffee community, proving the lasting impact of a simple yet revolutionary idea executed effectively.
  • The partnership with Barbara Corcoran and continuous feedback from the coffee community play a significant role in Third Wave Water’s ongoing journey and success, highlighting the importance of strategic alliances and customer input in entrepreneurial growth.

The Pitch on Shark Tank

When Third Wave Water stepped onto the Shark Tank stage, they carried with them a revolutionary idea that promised to change the coffee industry. The founders, passionate about their product, presented their case with confidence and enthusiasm. They explained how Third Wave Water’s mineral packets could optimize tap water for brewing coffee, enhancing the flavor profile of the coffee without the need for expensive filtration systems.

The Sharks were initially skeptical, questioning the market’s readiness for such a product. However, as the pitch unfolded, they began to see the potential. The founders demonstrated the simplicity of their product, adding a mineral packet to a gallon of water and then using it to brew coffee. The difference in taste was noticeable, even to the Sharks.

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Investment talks heated up quickly, with multiple Sharks expressing interest. The founders had come prepared, backing their pitch with impressive numbers and a clear vision for growth. They highlighted the product’s scalability and its appeal to both coffee shops and home brewers alike.

Shark Offer Equity Outcome
Initial Ask $100,000 10%
Lori Greiner $100,000 20% Declined
Barbara Corcoran $150,000 25% Accepted

Ultimately, it was Barbara Corcoran who made a winning offer. Her vision for Third Wave Water matched the founders’, believing in the extensive market potential and the product’s ability to revolutionize the coffee drinking experience.

As they walked off the stage, deal in hand, it was clear that Third Wave Water had made an impression on the Sharks and viewers alike. Their successful pitch not only secured them a strategic partnership but also showcased their product to millions of potential customers.

The Revolution in Coffee Brewing

When Third Wave Water made their appearance on “Shark Tank,” they weren’t just pitching a product; they were introducing a revolution in the way coffee enthusiasts think about brewing. The founders’ innovative approach involves mineral packets that are added to tap water, optimizing it for coffee brewing. This seemingly simple idea aimed to tackle the variability in tap water quality, which can significantly affect the taste of coffee.

For years, coffee lovers have sought ways to perfect their brew, from purchasing high-end coffee machines to sourcing the finest beans. However, the importance of water quality has often been overlooked. Third Wave Water’s solution brought this critical element into the spotlight, presenting a compelling case to the Sharks and audiences alike. Barbara Corcoran, recognizing the product’s potential, saw beyond the immediate market. Her investment wasn’t just in a product; it was in a movement towards enhanced coffee drinking experiences.

The mineral packets are designed to create the ideal water for coffee extraction, aiming to enhance the flavor and ensure consistency. They were a hit among the Sharks once they tasted the difference for themselves. This reinforces the idea that sometimes, innovation doesn’t have to be complex; it merely needs to address an unmet need effectively.

  • Benefits Include:
  • Enhanced flavor profiles
  • Consistency in coffee brewing
  • Easy to use and accessible to all levels of coffee enthusiasts

By focusing on an aspect of coffee brewing that was previously given little thought, Third Wave Water has opened doors to an array of possibilities for both casual drinkers and coffee connoisseurs alike. Their journey on “Shark Tank” was just the beginning. As they continue to grow and reach more customers, they’re not just selling mineral packets; they’re changing the way we drink our morning cup.

Growth and Expansion

Since its memorable debut on Shark Tank, Third Wave Water has embarked on a remarkable journey of growth and expansion. The company’s inventive solution to enhance the coffee brewing process caught the attention not just of the sharks but of coffee enthusiasts nationwide. Their success hinges on the simple yet revolutionary concept of optimizing tap water to brew the perfect cup of coffee, highlighting the importance of water in the brewing process.

Following their appearance and securing a deal with Barbara Corcoran, Third Wave Water has seen a significant uptick in sales. Not only did they manage to expand their online presence, but they also ventured into retail spaces, making their product more accessible to the average consumer. The brand’s partnerships with coffee shops and cafes have further solidified their presence in the coffee industry.

The growth trajectory of Third Wave Water is impressive. Their commitment to quality and consistency has turned many casual coffee drinkers into loyal customers. The company’s approach to marketing and customer engagement has also evolved, utilizing social media platforms to reach a wider audience and to educate the public on the science behind their product.

Year Sales Growth Retail Partnerships Formed
Year 1 50% 10
Year 2 75% 50
Year 3 120% 100+

Their expansion efforts have not gone unnoticed in the coffee community. Third Wave Water continues to innovate, recently introducing new flavors and formulations designed to target different types of coffee beans and brew methods. Their commitment to enhancing the coffee experience speaks volumes about their passion and dedication to their craft.

The journey of Third Wave Water is a testament to the power of a simple idea executed well. It shows that with the right mix of innovation, strategic partnerships, and market understanding, emerging companies can leave a lasting impact on their industry.

Fine-Tuning the Business Model

After their memorable appearance on Shark Tank, Third Wave Water didn’t just sit back and bask in their newfound fame. They took the momentum and ran with it, but not without a strategic plan to fine-tune their business model. The team knew that the initial buzz was great, but longevity in the competitive coffee industry required continuous innovation and responsiveness to customer feedback.

One pivotal shift was expanding their product range. Initially focused on optimizing water for coffee brewing, they introduced variations to cater to different coffee types and brewing methods. This diversification responded to the nuanced needs of the coffee community, demonstrating Third Wave Water’s commitment to quality and customization.

To further solidify their market position, Third Wave Water also enhanced their online presence. Recognizing the power of digital marketing, they revamped their website and boosted their social media engagement. By actively engaging with their community online, they not only increased their direct sales but also built a loyal following.

Another significant move was strengthening retail partnerships. Knowing that visibility in brick-and-mortar stores could increase their reach, they strategically partnered with coffee shops and specialty stores. These partnerships ensured that Third Wave Water was not just an online entity but a tangible product that customers could find in their local coffee shops.

These strategic adjustments to their business model not only sustained their initial success but also propelled Third Wave Water into new levels of growth. By listening to their customers and staying flexible in their approach, they managed to fine-tune their business in a way that appealed to both coffee aficionados and casual drinkers alike.

Making Waves in the Coffee Industry

Since their memorable appearance on Shark Tank, Third Wave Water has been on an impressive journey, capturing the attention of coffee enthusiasts and industry insiders alike. With their innovative approach to enhancing the coffee-brewing experience, they’ve managed to carve out a unique niche in the bustling coffee industry.

Their partnership with Barbara Corcoran has been nothing short of transformative, providing not just financial backing but also valuable mentorship and business acumen. This synergy has enabled Third Wave Water to scale its operations and reach new heights. They’ve leveraged this opportunity to broaden their online footprint and establish fruitful collaborations with retail giants, ensuring their products are accessible to a wider audience.

Product Innovation has been at the heart of their strategy. It’s fascinating how they’ve expanded their line-up to cater to diverse tastes and brewing techniques. This adaptability has endeared them to a broad spectrum of coffee drinkers, from the casual sipper to the discerning aficionado.

  • Retail Expansion: Establishing partnerships with well-known retail chains, enhancing brand visibility.
  • Online Presence: Significant improvements in their e-commerce strategy, leading to an uptick in online sales.
  • Product Range: Introduction of new flavors and formulations tailored to various coffee types and brewing methods.

Feedback from the coffee community has been overwhelmingly positive, with many praising the noticeable difference in their brew’s flavor profile when using Third Wave Water. This customer satisfaction reinforces the brand’s value proposition and encourages ongoing innovation.

As they continue to navigate the complexities of the coffee industry, Third Wave Water’s journey is a testament to the power of Shark Tank in fueling entrepreneurial success and innovation. Their story is still unfolding, with each chapter bringing new opportunities and challenges.


The journey of Third Wave Water post-Shark Tank is nothing short of inspiring. With Barbara Corcoran’s backing, they’ve not only expanded their reach but also enriched the coffee drinking experience for many. Their strategic moves—from broadening their product line to enhancing their online and retail presence—have proven fruitful. It’s clear that their commitment to quality and innovation has resonated well within the coffee community. As they continue to evolve and adapt, there’s no doubt that Third Wave Water will keep making waves in the industry. Their story highlights the transformative impact of a Shark Tank appearance and serves as a beacon for aspiring entrepreneurs everywhere.

Frequently Asked Questions

What is Third Wave Water?

Third Wave Water is a company that offers specialized water formulations designed to enhance the flavor of coffee. They appeared on Shark Tank, where they successfully secured a deal with Barbara Corcoran.

How has Third Wave Water grown since Shark Tank?

Since their appearance on Shark Tank, Third Wave Water has seen increased sales, expanded their online and retail presence, introduced new flavors and formulations, and has received positive feedback from the coffee community.

What changes did Third Wave Water make to experience growth?

The company diversified its product range, enhanced its online presence, and strengthened its partnerships with retail outlets. These strategic adjustments have significantly contributed to its growth and appeal.

Who is Barbara Corcoran, and what role did she play in Third Wave Water’s success?

Barbara Corcoran is one of the “sharks” on Shark Tank who invests in promising businesses. For Third Wave Water, she provided financial backing, mentorship, and business acumen, helping the company scale its operations and increase its market reach.

How has the coffee community responded to Third Wave Water’s products?

The coffee community has provided positive feedback, praising the noticeable difference in coffee flavor when using Third Wave Water’s products. This satisfaction has bolstered the brand’s value proposition and encouraged ongoing innovation.

Where can Third Wave Water’s products be purchased?

Third Wave Water’s products can be purchased through their online website and various retail partnerships, making them accessible to a wider audience.