TOAST-IT Arepas Shark Tank Update: Remarkable Growth & New Challenges

When TOAST-IT stepped onto the Shark Tank stage, they brought a taste of Venezuelan culture with their pre-cooked, frozen arepas. It’s not every day you see a product that’s both a staple in its home country and a novelty in the U.S. market. The founders were seeking an investment to expand their reach and introduce arepas to more American tables.

Since their appearance, TOAST-IT has been on a rollercoaster journey of growth and challenges. They’ve navigated the waters of the competitive food industry with a mix of traditional flavors and innovative marketing strategies. Let’s dive into the latest update on TOAST-IT’s Shark Tank journey and see how they’ve fared since making their pitch to the sharks.

Key Takeaways

  • TOAST-IT brought the unique and traditional Venezuelan cuisine, particularly arepas, to the Shark Tank stage, aiming to make them a staple in American households by highlighting their convenience and nutritional benefits.
  • Despite facing challenges related to scaling, consumer education, and maintaining momentum post-Shark Tank, TOAST-IT has experienced significant growth, from increased sales and expanded retail presence to the introduction of new product flavors.
  • The founders’ preparation and passion for Venezuelan cuisine were evident in their pitch, showcasing the potential of arepas to revolutionize the way Americans perceive and enjoy these dishes.
  • Strategic use of social media and direct community engagement have been pivotal for TOAST-IT in building a strong brand, fostering customer loyalty, and encouraging word-of-mouth referrals.
  • Learning from the challenges post-Shark Tank, TOAST-IT’s journey underscores the importance of flexibility, continuous innovation, and the power of a unique product combined with strategic execution in the competitive food industry.

The Journey to Shark Tank

When TOAST-IT entered the Shark Tank, they were more than just another company seeking investment. They brought with them a passion for Venezuelan cuisine and a mission to make arepas a staple in American homes. The story of their journey from a small kitchen idea to the bright lights of Shark Tank is as inspiring as it is flavorful.

TOAST-IT’s founders knew they had a unique product but were also acutely aware of the challenges that lay ahead. They needed a platform that would give them the visibility and the resources required to scale up. Shark Tank, with its millions of viewers and panel of savvy investors, seemed like the perfect opportunity. The preparation was intense; they honed their pitch, crunched the numbers, and practiced every possible scenario.

silicon spice featured image
  • Crafting the perfect pitch
  • Focusing on product uniqueness
  • Preparing for tough questions

On the day of the pitch, nerves were high but so was the confidence in their product and its potential. They presented TOAST-IT with conviction, highlighting the versatility and health benefits of their arepas. They painted a picture of a future where TOAST-IT arepas were an integral part of the American diet, available in every supermarket and served on dinner tables across the country.

The sharks were intrigued by the concept and the passion behind TOAST-IT. They asked probing questions about the market size, growth plans, and margins. It was a moment that tested every ounce of preparation and belief the TOAST-IT team had put into their product and business model.

Despite the high stakes and intense scrutiny, the TOAST-IT founders remained steadfast. They knew they were not just pitching for investment but were also advocating for Venezuelan cuisine and its place in the global food scene.

Presenting the Product

When the TOAST-IT founders stepped onto the Shark Tank stage, their passion for Venezuelan cuisine was palpable. They came prepared, not just with an impressive pitch, but with a product that promised to revolutionize the way Americans perceive and enjoy arepas. The entrepreneurs showcased their pre-cooked, frozen arepas, highlighting both convenience and taste. They emphasized how TOAST-IT stands out in the marketplace by offering a quick, nutritious meal option that’s as easy to prepare as popping it into a toaster.

The sharks were intrigued, as the founders demonstrated how TOAST-IT arepas could be a game-changer for busy families, students, and anyone looking for an alternative to traditional bread or wraps. With flavors ranging from cheese-filled to more savory meat options, they painted a vivid picture of the versatility and appeal of their product. The pitch didn’t just focus on the current product lineup but also hinted at potential innovations, suggesting that TOAST-IT was not just a one-trick pony but a brand with room to grow and adapt.

The questions from the sharks were probing, diving into production costs, sales figures, and long-term business strategies. The TOAST-IT team answered confidently, armed with data and metrics that underlined their success to date and their vision for the future. Their presentation was a careful balance of emotion and numbers, aiming to win over the sharks not just with their business acumen but with their genuine belief in the potential of arepas to become a staple in the American diet.

The room was charged with a mix of anticipation and skepticism, typical of any Shark Tank pitch. Yet, it was clear that the TOAST-IT founders had done their homework, presenting a compelling case for why their arepas deserved space in America’s freezers.

The Sharks’ Reactions

As the TOAST-IT founders began their pitch, the aura in the Shark Tank studio shifted palpably. Fans could see the intrigue painted on each shark’s face as they listened attentively to the unique proposition laid out before them. Pre-cooked and frozen arepas, a staple yet novel offering, were an immediate hook.

Lori Greiner, known for her keen insight into household products, was visibly charmed by the convenience factor. She commented on the massive potential for TOAST-IT’s arepas in American homes, highlighting the blend of taste and practicality as a winning combination.

Mark Cuban, never one to shy away from probing deeper into operational details, drilled down on the scalability of the production process. His questions hinted at an underlying interest in the broader vision of the company and its ability to meet potential surges in demand.

Meanwhile, Kevin O’Leary, famous for his sharp financial acumen, was quick to query about the price points and margins. His analysis touched on the pivotal aspect of profitability and the potential return on investment, vital metrics for any business venture.

The reactions from other sharks, including Daymond John and Barbara Corcoran, reflected a mix of curiosity and cautious optimism. John’s focus on branding and market penetration strategies showed his interest in how TOAST-IT planned to champion Venezuelan cuisine across America.

The dynamic interplay of questions and insights revealed much about the sharks’ varied perspectives on risk, growth, and innovation. As each shark weighed the prospect of investing in TOAST-IT, viewers could sense the founders’ passion and commitment might just turn these encapsulated moments of skepticism into opportunities.

Post-Shark Tank Success

Since appearing on Shark Tank, TOAST-IT has achieved remarkable milestones, illustrating the incredible journey of entrepreneurial growth and market expansion that resonates with many fans of the show. Their ability to adapt and thrive post-show has been nothing short of inspiring.

Firstly, sales skyrocketed almost immediately after their episode aired. Fans and curious new customers flocked to try the scrumptious, easy-to-prepare arepas, leading to an impressive increase in online and retail sales. The founders utilized the Shark Tank effect efficiently, capitalizing on the show’s wide audience to boost their brand visibility.

In addition to growing sales, TOAST-IT expanded its retail presence. Before Shark Tank, TOAST-IT arepas were primarily available online and in select stores. Post-show, they’ve secured deals with major supermarket chains, significantly increasing their retail footprint. This expansion means more American households have discovered the convenience and taste of TOAST-IT arepas right in their local grocery store.

The founders also focused on enhancing their product line. They introduced new flavors and variations of arepas, catering to a broader audience with diverse tastes and dietary restrictions. This move not only satisfied current customers but also attracted new ones, eager to explore these new offerings.

Social media and marketing strategies have been pivotal in maintaining momentum. The team has leveraged their Shark Tank appearance in their marketing campaigns, engaging with fans and customers through interactive social media posts, live Q&As, and behind-the-scenes content. This direct engagement has built a strong community around the brand, fostering loyalty and word-of-mouth referrals.

Financially, TOAST-IT has seen impressive growth. While specific numbers are often kept under wraps, indicators suggest that revenue has significantly increased since their Shark Tank debut, allowing the company to invest in further product development, marketing, and expansion efforts.

These developments post-Shark Tank showcase the resilience, adaptability, and innovative spirit of the TOAST-IT team. Their journey from a Shark Tank pitch to becoming a household name in the arepa market is a testament to the power of great ideas combined with strategic execution and a passionate entrepreneurial spirit.

Expanding Across America

Since their memorable appearance on Shark Tank, TOAST-IT has been on an ambitious journey to bring arepas into the mainstream American diet. Their venture, initially welcomed with enthusiasm by the Sharks, has seen remarkable progress in expanding its footprint across the United States.

The company’s strategic approach to growth has focused on increasing retail presence and diversifying product offerings. They’ve managed to secure shelf space in several high-profile grocery chains, significantly boosting their visibility. Additionally, TOAST-IT didn’t just stop at traditional arepa flavors; they introduced an array of new, exciting options catering to the American palate, from spicy jalapeño to sweet cinnamon.

Engagement with the community has always been at the heart of TOAST-IT’s expansion strategy. They’ve harnessed the power of social media to connect with customers, share mouth-watering recipes, and showcase the versatility of arepas. This direct line of communication has not only boosted sales but also cultivated a dedicated fanbase eager to spread the word.

Year Increase in Retail Locations New Flavors Introduced
2021 50+ 3
2022 100+ 5

Their efforts to educate the American consumer about arepas have transcended traditional marketing. By participating in food festivals and hosting pop-up events in cities across the country, TOAST-IT has brought the arepa experience directly to the people. These initiatives have allowed them to gather feedback, refine their offerings, and continue to innovate their product line.

With sales skyrocketing and an ever-growing presence in both physical and digital marketplaces, TOAST-IT’s mission to make arepas a staple in American homes is well underway. Their journey is a testament to the power of perseverance, strategic growth, and the universal appeal of sharing good food.

Challenges and Lessons Learned

Navigating the business landscape after a Shark Tank appearance isn’t always smooth sailing. TOAST-IT, the company behind the innovative arepa-making kits, faced its share of hurdles post-show. However, their journey has been a treasure trove of lessons for entrepreneurs everywhere.

Firstly, scaling up posed a significant challenge. The sudden surge in demand following their Shark Tank debut was both a blessing and a hurdle. They needed to quickly ramp up production without compromising on quality. This balancing act taught them the importance of flexible operations and having a robust supply chain.

Another obstacle was the education piece. While arepas are a staple in Venezuelan cuisine, they’re not as well-known in the US. TOAST-IT invested in marketing efforts to educate consumers about the delicious possibilities of arepas. This not only involved online campaigns but also interactive pop-up events and food festivals where people could taste and learn about arepas first-hand.

Finally, maintaining momentum was crucial. The initial buzz from Shark Tank was powerful, but TOAST-IT quickly learned that sustaining interest required continuous innovation. They expanded their product line, introduced new flavors, and engaged with their community on social media. This approach helped keep the conversation going and encouraged repeat business.

Through these challenges, TOAST-IT learned valuable lessons on flexibility, consumer education, and the importance of innovation. These insights have not only helped them overcome obstacles but also paved the way for sustained growth and success.


TOAST-IT’s journey since appearing on Shark Tank is a testament to the power of perseverance and innovation. Despite the hurdles, they’ve not only increased their sales and presence in the retail world but also enriched their offerings with new flavors that continue to captivate arepa enthusiasts and newcomers alike. Their story highlights the critical role of adaptability and the value of a strong connection with their community. As they move forward, TOAST-IT’s commitment to education and quality promises to bring the delight of arepas to even more tables across America.

Frequently Asked Questions

What is TOAST-IT?

TOAST-IT is a company that appeared on Shark Tank, seeking investment to grow their business. They specialize in introducing arepas, a traditional South American cornbread, to American tables.

How has TOAST-IT performed since appearing on Shark Tank?

Since their appearance on Shark Tank, TOAST-IT has seen a significant increase in sales and retail presence. They’ve expanded their product line, introduced new flavors, and effectively used social media and marketing to connect with consumers.

What challenges has TOAST-IT faced?

The main challenges for TOAST-IT have included scaling up production and educating the American market about arepas. Despite these hurdles, they have focused on flexible operations and a robust supply chain to overcome them.

What lessons has TOAST-IT learned?

TOAST-IT has learned the importance of adaptability, continuous innovation, and the need for a resilient supply chain. These lessons have been crucial in maintaining momentum and driving sustainable growth.

How has TOAST-IT engaged with their customers?

TOAST-IT has actively engaged with fans and customers through social media and marketing strategies. This engagement has played a key role in expanding their reach and introducing arepas to more American tables.

What’s next for TOAST-IT?

TOAST-IT is focused on continuing to expand its retail presence, introduce new and exciting flavors, and educate more consumers on the benefits and enjoyment of arepas. Their goal is to sustain growth and reach even more tables across America.