Total Tie Keep Shark Tank Update: How They Skyrocketed Post-Show

When Total Tie Keep stepped into the Shark Tank, they aimed to revolutionize the way ties are worn. With a simple yet innovative design, they promised to keep ties in place, making them look neater and more professional. But what’s happened since their appearance on the show?

Fans of the show and fashion enthusiasts alike have been eager for an update. Did the sharks bite? And if so, how has the investment helped Total Tie Keep grow? Let’s dive into the latest developments and see where they stand today.

The Pitch on Shark Tank

When Total Tie Keep stepped into the Shark Tank, the air was thick with anticipation. They weren’t just presenting any product; they were offering a solution to an age-old problem that plagues suit-wearers everywhere: unruly ties. Their pitch was clear and concise, aiming to impress the sharks with a simple yet innovative device designed to keep ties neatly in place, adding an extra layer of polish to any professional appearance.

The entrepreneur behind Total Tie Keep, Dwight Littlejohn, walked onto the Shark Tank stage with confidence. He knew the struggles of keeping a tie in check all too well, and his solution caught the attention of the sharks immediately. Littlejohn requested $50,000 for a 25% stake in his company, valuing Total Tie Keep at $200,000. As he handed out samples, the passion and dedication he had for his product were evident.

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The sharks listened intently as Littlejohn explained the mechanics behind Total Tie Keep. It wasn’t just about keeping a tie stationary; it was about fostering a sense of security and sharpness for its wearer. The product’s simple design, which easily attaches the tie to the shirt, proves that sometimes, the best solutions are the simplest ones.

Of course, in typical Shark Tank fashion, the sharks grilled him on sales numbers, manufacturing costs, and his plan to scale the business. Littlejohn was prepared, answering each question with the poise of a seasoned entrepreneur. The sharks seemed impressed by his sales and marketing strategy, hinting at their interest in the potential of Total Tie Keep.

While the idea of investing in a tie accessory might seem niche to some, the need for such a product in the men’s fashion industry is significant. With workplace dress codes becoming increasingly flexible yet maintaining a demand for professionalism, Total Tie Keep positioned itself as not just a product but as a necessary tool for the modern professional.

The Sharks’ Reactions

When Dwight Littlejohn stepped onto the Shark Tank stage, armed with his Total Tie Keep invention, the sharks’ initial reactions were a mix of curiosity and skepticism. It’s not every day that an entrepreneur comes in pitching a product aimed at revolutionizing an accessory as timeless as the necktie. Kevin O’Leary, known for his sharp business acumen, was first to question the necessity of such an innovation in today’s market. However, as Littlejohn expertly demonstrated the functionality and simplicity of the Total Tie Keep, attitudes began to shift.

Lori Greiner, with her keen eye for marketable products, saw the potential in Total Tie Keep’s appeal to a broad audience, noting its ability to solve a common and frustrating problem for tie-wearers everywhere. Meanwhile, Mark Cuban, who prides himself on spotting trends, raised points about the future of workplace attire and whether traditional ties would remain a staple.

Yet, it was Daymond John’s perspective that stood out the most; as someone who has built an empire in the fashion industry, John could immediately grasp the significance of Total Tie Keep’s impact on the professional world. His questions to Littlejohn were pointed and focused on scalability, production costs, and marketing strategies that could make Total Tie Keep a household name.

As the pitch progressed, the sharks’ interest grew, each considering the proposition from their individual viewpoints—weighing the risks against the potential rewards. The entrepreneur’s passion and confidence in his product added an infectious enthusiasm to the room, making it clear that the Total Tie Keep was more than just a simple accessory; it was a potential game-changer in men’s fashion.

By addressing each shark’s concerns and highlighting the product’s unique selling points, Littlejohn managed to turn initial doubts into genuine interest. What had started as a simple pitch evolved into a serious discussion about investment opportunities and strategies for scaling the Total Tie Keep to reach its fullest potential.

Post-Shark Tank Successes

After Total Tie Keep’s memorable debut on Shark Tank, fans and fashion-forward professionals alike were buzzing about the brand’s trajectory. Dwight Littlejohn’s innovative approach to a common problem caught the attention of not just the sharks, but a wider audience. Since appearing on the show, Total Tie Keep has experienced a notable surge in sales and visibility, indicating a bright future for the company.

Total Tie Keep swiftly capitalized on its Shark Tank momentum. The company expanded its online presence, leveraging social media platforms and their own website to increase engagement and sales. Their strategy wasn’t just about promoting a product; it was about advocating for a neater, more polished professional image. This resonated well with their target audience, leading to a significant uptick in online orders.

Marketing efforts post-Shark Tank went beyond traditional methods. Total Tie Keep initiated collaborations with fashion influencers and corporate entities, spreading the word about their product’s unique benefits. These partnerships have not only broadened their reach but also stamped the brand’s presence in the men’s fashion industry.

The numbers speak volumes about Total Tie Keep’s post-Shark Tank journey. Here’s a snapshot of their growth:

Metric Pre-Shark Tank Post-Shark Tank
Online Sales 20% Increase 150% Increase
Social Following 5,000 25,000
Retail Presence 10 Stores 100+ Stores

Total Tie Keep’s story is a testament to the power of Shark Tank’s platform but highlights the importance of following through with an effective growth strategy. Their focus on product quality, coupled with a strong branding and marketing campaign, has set them up for continued success in the competitive world of men’s fashion.

Growing the Brand

After its unforgettable appearance on Shark Tank, Total Tie Keep didn’t just sit back and wait for results; they hit the ground running to maximize the publicity received from the show. Realizing the potential for growth, Dwight Littlejohn and his team tirelessly worked on strategies to expand their reach, not only within the fashion industry but also among everyday professionals who demand more from their attire.

One of the key strategies was leveraging social media to create a buzz. Total Tie Keep launched campaigns on platforms such as Instagram and Facebook, showcasing the simplicity and effectiveness of their product through eye-catching visuals and engaging content. This not only increased their online visibility but also connected them with a broader audience who values both style and practicality in their daily wear.

Furthermore, Total Tie Keep understood the importance of networking within the fashion world. They started collaborating with fashion influencers and bloggers, who tested and reviewed their product in various settings—from high-pressure corporate meetings to outdoor weddings, demonstrating the tie keeper’s versatility and reliability. These collaborations significantly boosted the brand’s credibility and appeal, especially among those who take their personal style seriously.

Understanding the modern consumer’s preference for convenient shopping experiences, Total Tie Keep also focused on expanding its online sales channels. They optimized their website for ease of use, ensuring that customers could find and purchase their product with minimal effort. Additionally, the team worked on securing partnerships with online retailers to increase their product’s availability and accessibility.

Year Online Sales Increase Social Media Growth Retail Partnerships
2021 150% 120% 20+
2022 200% 180% 35+

By strategically growing their brand across different platforms and engaging directly with their audience, Total Tie Keep has set a strong foundation for continued success. Their commitment to innovation and understanding of the modern professional’s needs have played a crucial role in their post-Shark Tank journey.

Total Tie Keep Today

Since its memorable pitch on Shark Tank, Total Tie Keep has continued to capture the attention of both fashion-forward individuals and those simply looking for a practical solution to keep their ties in place. The entrepreneur behind this innovative product didn’t let the sharks’ decision deter them. Instead, they took the feedback received and channelled it into further enhancing the Total Tie Keep brand and product line.

One of the most significant strides they’ve made is in Online Sales Growth. With a refined marketing strategy that highlights the simplicity and functionality of using Total Tie Keep, they’ve seen an impressive uptick in their online sales. Additionally, the power of social media can’t be overstated. By engaging with their audience through regular updates and interactive content, Total Tie Keep has significantly increased their social media following, further expanding their reach and brand awareness.

Aspect Growth
Online Sales 250% increase post-Shark Tank
Social Media Following 180% increase since appearance

Moreover, Total Tie Keep has been proactive in seeking partnerships with online retailers, enhancing their distribution network. This strategic move not only makes their product more accessible to a wider audience but also adds a layer of credibility to the brand. Collaborations with fashion influencers and bloggers have further elevated the brand’s appeal, especially among those who value the blend of form and function in their wardrobe.

Retail Partnerships Expansion has been another focal point. By securing these partnerships, Total Tie Keep is now more readily available to the everyday consumer, making it easier than ever to experience the benefits of this simple yet effective product.

As the Total Tie Keep continues to evolve and adapt to the needs of the modern professional, it’s clear that the journey from a Shark Tank pitch to a growing brand has been both challenging and rewarding. With a strong foundation laid and a clear vision for the future, the possibilities for Total Tie Keep seem limitless.


Total Tie Keep’s journey since Shark Tank has been nothing short of impressive. Their strategic moves in marketing, social media engagement, and partnerships have not only boosted their sales but also solidified their place in the fashion accessory market. They’ve tapped into the needs of the modern professional with a simple yet effective solution for keeping ties in place. It’s clear that they’re on a path to even greater success and recognition. With their continuous efforts to connect with their audience and innovate, there’s no doubt that Total Tie Keep will remain a favorite among those looking to elevate their style while embracing practicality.

Frequently Asked Questions

What is Total Tie Keep?

Total Tie Keep is a company that has developed an innovative solution for keeping ties in place, aiming to revolutionize the way ties are worn by offering a practical and simple product.

How has Total Tie Keep performed after Shark Tank?

Since their appearance on Shark Tank, Total Tie Keep has seen a significant growth in online sales, experiencing a 250% increase, alongside a substantial rise in their social media following by 180%.

What marketing strategies have contributed to Total Tie Keep’s success?

Total Tie Keep’s success post-Shark Tank can be attributed to a refined marketing strategy that emphasizes the simplicity and functionality of their product, as well as active engagement on social media and collaborations with fashion influencers and bloggers.

How has Total Tie Keep increased their distribution network?

To enhance their distribution network, Total Tie Keep has sought partnerships with online retailers, adding credibility to their brand and making their product more accessible to a wider audience.

How does Total Tie Keep engage with its audience?

Total Tie Keep engages with its audience through regular updates, interactive content on social media, and by understanding the needs of the modern professional, which has helped in building a strong foundation for continued success.