Blueland Shark Tank Update: How They’re Revolutionizing Clean

Ever since Blueland swam into the Shark Tank, they’ve been on an eco-friendly mission that’s captured hearts and sparked conversations. With their innovative, refillable cleaning products, they’ve not only aimed to clean up our homes but the planet as well.

Their appearance on the show was nothing short of a splash, securing a deal that set them on a trajectory for success. But what’s happened since then? They’ve been busy, to say the least, making waves in the sustainability space and showing no signs of slowing down.

Let’s dive into the latest on Blueland’s journey post-Shark Tank. From expansion to impact, they’re proving that a cleaner world is within our reach, one refillable bottle at a time.

Key Takeaways

  • Blueland’s Shark Tank appearance was pivotal, securing a deal with Lori Greiner that highlighted their innovative approach to reducing single-use plastics through refillable bottles and dissolvable cleaning tablets.
  • The company has experienced significant growth since its appearance, expanding its product line beyond cleaning supplies and seeing a revenue jump from $3 million to over $20 million, indicating a strong market demand for sustainable products.
  • Blueland’s business model and products have sparked a larger conversation around sustainability, with their efforts leading to reduced plastic waste in households and businesses alike, showcasing the potential for eco-friendly solutions to make a tangible impact.
  • Their success has not only been reflected in revenue growth and market expansion but also through multiple awards and recognitions, solidifying Blueland’s status as a leader in the movement towards a more sustainable future.
  • The impact of Blueland extends beyond their financial success, inspiring other startups and stimulating innovation in the eco-products sector, proving that sustainable business practices can drive meaningful environmental change.

Blueland’s Shark Tank Pitch

When Blueland made its debut on Shark Tank, they brought more than just their eco-friendly mission to the table. The founders presented their innovative approach to cleaning products: refillable bottles and dissolvable cleaning tablets. This not only piqued the interest of the Sharks but also highlighted a growing concern for sustainable consumer products.

silicon spice featured image

The pitch began with the founders explaining the detrimental impact of single-use plastic on our environment. They argued that traditional cleaning supplies contribute to this problem and proposed their refillable system as a solution. Their confidence and passion for making a difference were evident.

What set Blueland apart was their detailed analysis and clear understanding of the market. They shared that:

Market Segment Potential
Eco-conscious Rapidly Growing
Homeowners Seeking Sustainable Options

Blueland’s business model was not just about selling a product but fostering a movement towards sustainability. The founders were seeking an investment to scale their operations and increase their product range.

Their pitch impressed several Sharks, sparking a bidding war that is remembered as one of the most exciting moments of the season. The founders’ dedication to their mission, combined with their well-thought-out business plan, showcased why Blueland was more than just another startup. They were leading a paradigm shift in consumer behavior towards more sustainable living practices.

The energy in the room was palpable as the Sharks debated the merits of Blueland’s proposal, weighing the risks and rewards of investing in a company that was not just looking for profit but also aiming to make a significant environmental impact.

Securing a Deal on Shark Tank

When Blueland entered the Shark Tank, the stakes were high. They weren’t just presenting another business; they were advocating for a paradigm shift towards sustainable living. The founders’ passion and commitment to the environment were evident, making their pitch not just a business proposal but a call to action. They highlighted the environmental impact of single-use plastics and introduced their innovative solution: refillable bottles and dissolvable cleaning tablets. This approach not only promised to reduce waste but also offered an economic advantage for consumers.

The Sharks were visibly intrigued. The discussion quickly shifted from curiosity to a tangible interest, sparking a bidding war among the investors. Kevin O’Leary, known for his keen interest in environmentally sustainable ventures, was the first to make an offer. However, it was Lori Greiner’s vision for Blueland’s market potential and her offer of a sharing model that caught the founders’ attention. Greiner recognized not only the product’s innovative edge but also its alignment with the growing consumer demand for sustainable products.

The negotiation was intense, with the founders skillfully navigating the Sharks’ questions and counteroffers. They demonstrated a deep understanding of their business model, market potential, and the scalability of their innovation. It was this combination of a strong presentation, a compelling product, and strategic negotiations that ultimately led to Blueland securing a deal with Lori Greiner. The deal valued Blueland at a significant market valuation, underlining the confidence in the company’s potential to grow and lead the market in sustainable cleaning solutions.

Blueland’s appearance on Shark Tank was a turning point for the company. Not only did they secure a deal with one of the Sharks, but they also raised awareness about the impacts of single-use plastic on the environment. This appearance underscored the importance of innovation in driving change and the role of businesses in fostering a more sustainable future.

Blueland’s Mission and Products

Blueland’s mission is crystal clear: to drastically reduce the use of single-use plastics in everyday cleaning products. This innovative company isn’t just talking the talk; they’re walking the walk by offering a line of eco-friendly cleaning solutions that are both effective and sustainable. Their approach? Simple yet revolutionary—replace countless disposable plastic bottles with a single, stylish, forever bottle and supply cleaning tablets that dissolve in water. This system not only cuts down on plastic waste but also paves the way for a cleaner planet.

Their product lineup is as straightforward as their mission. It includes:

  • The Clean Up Kit: A starter set featuring their forever bottle and multi-surface cleaning tablets.
  • The Soap Duo: Hand soap and dish soap solutions aiming to make sustainable living accessible in the kitchen and bathroom.
  • The Clean Essentials: A comprehensive bundle covering all your cleaning needs—from mirrors to your kitchen counters.

Each product is designed with both the planet and the consumer in mind, featuring non-toxic ingredients that pack a punch without harming the environment. What’s more, Blueland’s refills come in compostable packaging, further reducing their environmental footprint.

For fans of Shark Tank, Blueland’s pragmatic yet bold approach to tackling plastic pollution is a reminder of what innovation can achieve. Their products aren’t just about cleaning; they’re about changing the narrative around sustainability and consumer products. With every refill, customers are taking a stand against the disposable culture that’s been the norm for far too long.

Blueland’s journey since appearing on Shark Tank exemplifies the sort of disruptive innovation that resonates with viewers and entrepreneurs alike. Their commitment to a greener planet goes beyond just their product line.

Expanding Beyond the Tank

After their memorable debut on Shark Tank, Blueland has been making waves far beyond the confines of the TV screen. Their initial pitch won them not only funding but a spotlight that catapulted them into the homes of eco-conscious consumers nationwide. Since then, they’ve not just rested on their laurels but pushed forward, expanding their product line and reach.

Blueland’s journey from a single idea to reduce single-use plastic usage to a burgeoning eco-friendly empire is nothing short of inspirational. In the wake of their Shark Tank appearance, they’ve broadened their offering beyond just cleaning supplies. They now boast an impressive array of innovative products designed to encompass more areas of everyday life while sticking to their roots of sustainability and minimal environmental impact.

Their revenues have seen a significant uptick, a testament to their growing popularity and the increasing consumer shift towards eco-friendly products. Here are some quick numbers to illustrate their growth:

Year Revenue ($)
After Shark Tank Appearance 3 million
Current Year Over 20 million

This leap in revenue showcases not just the success of Blueland but also highlights the market’s readiness for sustainable alternatives.

One of the pivotal moves that set Blueland apart was their partnerships with major retailers, making their products more accessible to a broader audience. They’ve successfully placed their products on the shelves of high-profile stores and have even expanded their online presence, ensuring that anyone, anywhere can get their hands on Blueland’s eco-friendly solutions.

Blueland’s approach to sustainability hasn’t gone unnoticed. They’ve bagged numerous awards and recognitions, further cementing their status as pioneers in the eco-friendly space. Through strategic product development, savvy marketing, and an unwavering commitment to their mission, Blueland continues to lead the charge in reducing plastic waste and promoting a cleaner, greener planet.

Impact and Success Stories

Since its Shark Tank appearance, Blueland has not just been about selling eco-friendly cleaning products; it’s become a beacon of inspiration for sustainable living worldwide. Fans of the show have watched in awe as this plucky startup turned a simple pitch into a sustainability crusade, transforming how people clean their homes and think about the environment.

One of the most compelling success stories comes from a family in Portland, Oregon. Before Blueland, they relied solely on traditional, plastic-heavy cleaning products. After seeing the episode, they switched to Blueland’s refillable system, significantly reducing their plastic waste. They’re just one of the thousands of households that made the switch, echoing Blueland’s purpose of cutting down on single-use plastics.

Blueland’s impact isn’t limited to individual households. Small businesses, particularly cafes and boutiques, have adopted Blueland’s cleaning solutions, impressed by their efficacy and eco-friendliness. These businesses often share their sustainability journey on social media, further amplifying Blueland’s mission.

Moreover, Blueland’s success has encouraged similar startups to think green. Innovation has surged in the eco-products sector, with new companies aiming for a spot on Shark Tank, fueled by the desire to match or even surpass Blueland’s accomplishments.

The numbers speak volumes about Blueland’s impact:

Year Revenue
2019 $3M
2020 $8M
2021 $20M+

These figures not only reflect Blueland’s growth but also signify a broader shift towards sustainable consumer products. As fans witness Blueland’s journey, it’s clear that the company’s story resonates far beyond the Shark Tank stage, pushing more people to rethink their environmental footprint.


Blueland’s journey from a Shark Tank hopeful to a sustainability powerhouse showcases the growing consumer demand for eco-friendly products. Their impressive revenue growth and expansion into major retailers underscore the market’s readiness for sustainable alternatives. By leading with innovation and a commitment to reducing plastic waste, Blueland has not only transformed the cleaning products industry but also set a new standard for environmental responsibility. Their story is a beacon of hope for startups aiming to make a difference, proving that with the right approach, it’s possible to be successful while positively impacting the planet. As they continue to inspire households and businesses alike, Blueland’s ripple effect on the eco-products sector is undeniable, marking a significant step towards a more sustainable future for everyone.

Frequently Asked Questions

What is Blueland’s mission?

Blueland aims to reduce the use of single-use plastics in cleaning products by offering eco-friendly, sustainable alternatives. Their innovative approach not only helps in reducing plastic waste but also promotes a greener, cleaner planet.

How has Blueland expanded since appearing on Shark Tank?

Since their appearance on Shark Tank, Blueland has significantly expanded its product line and reach. The company has also formed partnerships with major retailers, making their eco-friendly products more accessible to a wider audience.

What are Blueland’s revenue figures for the current year?

Blueland’s revenues have seen a significant uptick, reaching over $20 million in the current year. This growth reflects their success and the increasing consumer demand for sustainable products.

Have Blueland received any awards or recognitions?

Yes, Blueland has received numerous awards and recognitions for their sustainability efforts. These accolades highlight their leadership in reducing plastic waste and their contribution to promoting environmental sustainability.

How do small businesses fit into Blueland’s impact?

Small businesses have adopted Blueland’s cleaning solutions and have shared their sustainability journey on social media. This demonstrates Blueland’s impact beyond individual households, contributing to a broader movement towards sustainability.

Has Blueland inspired other startups?

Yes, the success of Blueland has inspired other startups to innovate in the eco-products sector. Their growth signifies a broader shift towards sustainable consumer products, encouraging other companies to think green and reduce plastic waste.