Spy Escape & Evasion Shark Tank Update: How They Thrived Post-Show

When Spy Escape & Evasion stepped into the Shark Tank, they brought with them a world of intrigue and the promise of teaching everyday people the art of espionage survival. Founded by ex-CIA officer Jason Hanson, this unique business caught the eye of the Sharks with its spy-themed survival courses. But what’s happened since they made their pitch?

Fast forward to the present, and fans are curious about where the company stands today. Did the Sharks bite, and if so, how has their investment paid off? Let’s dive into the latest updates on Spy Escape & Evasion and see how they’ve navigated the waters of business post-Shark Tank.

Key Takeaways

  • Spy Escape & Evasion, founded by former CIA officer Jason Hanson, captured the Sharks’ interest on Shark Tank with its unique spy-themed survival courses, demonstrating the power of a distinctive and intriguing business concept.
  • The company secured a $150,000 investment for a 30% stake from Sharks Daymond John and Lori Greiner, emphasizing the importance of strategic partnerships and the added value experienced investors can bring to a growing business.
  • Post-Shark Tank, Spy Escape & Evasion saw remarkable growth and expansion, diversifying its offerings with new courses and spy-related gear, highlighting the significance of evolving product lines to meet market demand and sustain business growth.
  • Online courses and strategic social media campaigns were pivotal in broadening the company’s reach globally, showcasing the critical role of digital marketing and the internet in scaling a business and reaching a wider audience.
  • Despite facing challenges such as scaling operations and maintaining quality during rapid expansion, Spy Escape & Evasion’s resilience and adaptability have been key to its continued success, illustrating the importance of persistence and continuous improvement in entrepreneurship.
  • The ongoing commitment to educating and equipping individuals with life-saving skills and knowledge remains at the core of Spy Escape & Evasion’s mission, underlining the impact and value of businesses that aim to make a meaningful difference in people’s lives.

The Pitch on Shark Tank

When Spy Escape & Evasion stepped into the Shark Tank, they brought with them a pitch that was anything but ordinary. Founded by Jason Hanson, a former CIA officer, the company specializes in teaching spy-themed survival skills. Their courses cover everything from escaping handcuffs to evading pursuit, appealing to the inner spy in everyone.

Jason Hanson presented his business with confidence and flair, asking for an investment to grow his unique venture. He shared compelling stories from his CIA days and explained how those experiences inspired him to start Spy Escape & Evasion. The Sharks were visibly intrigued, leaning in as they listened to the tales of espionage and survival techniques.

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The company’s financials were laid out with precision, highlighting the success and potential for growth. Hanson was seeking a $150,000 investment in exchange for a 15% stake in his company, valuing Spy Escape & Evasion at $1 million. The numbers sparked interest among the Sharks, as they began to ponder the possibilities of expanding the business into new markets.

As questions flew and deliberations ensued, it became clear that Hanson’s pitch had struck a chord. His expertise and the novelty of the Spy Escape & Evasion concept captivated the panel, setting the stage for negotiations.

With the Sharks’ keen business acumen and Hanson’s spy skills, the atmosphere was charged with anticipation. Would any of the Sharks bite and make an offer, or would they let this opportunity slip away? The pitch had set the tone for an exciting deliberation, leaving fans eager to see the outcome.

The Sharks’ Reactions

As Jason Hanson took the stage on Shark Tank, presenting Spy Escape & Evasion, it wasn’t just his espionage skills that caught the Sharks’ attention; it was also the potential for a unique, profitable venture. The Sharks leaned in, visibly intrigued by Jason’s captivating tales from his CIA days and how they inspired this one-of-a-kind business.

Lori Greiner was the first to express her curiosity about the courses’ content and the clientele. She seemed particularly impressed with the idea of ordinary people learning spy skills not just for fun but for their safety as well. Meanwhile, Kevin O’Leary, always keen on numbers, drilled down into the financials. He asked pointed questions about revenue, profit margins, and customer acquisition costs, showcasing his interest in the viability of Spy Escape & Evasion as a business.

Mark Cuban and Daymond John were next to dive into the action, each asking about the scalability of the business. They were curious about how Jason planned to expand his operations and reach more customers nationwide, maybe even globally. The idea of franchising or creating digital courses seemed to spark a particular interest.

Robert Herjavec, with his background in security, was naturally drawn to the security aspect of the business. He asked detailed questions about the kinds of skills taught in the courses and how they could potentially save lives. His questions hinted at a genuine interest in the societal impact that Spy Escape & Evasion could have.

As the Sharks quizzed Jason, their reactions ranged from curiosity and intrigue to a clear interest in the financial and social impact of his company. Each Shark brought their unique perspective to the table, making the discussion as engaging as it was diverse.

The Investment

During his appearance on Shark Tank, Jason Hanson’s pitch for Spy Escape & Evasion not only captivated the Sharks with tales of espionage but also showcased a business model that was both profitable and scalable. The company, which offers courses on spy tactics and escape techniques, was seeking a $100,000 investment for a 15% stake in the business.

As the Sharks dove into the financials, it became evident that Spy Escape & Evasion was not just about thrilling spy stories. The company boasted an impressive $300,000 in sales in the year leading up to the Shark Tank appearance, a testament to the public’s fascination with the world of espionage and the practical skills the courses offer.

The negotiation phase was as suspenseful as a spy mission, with Sharks circling for a deal. In a dramatic turn, Daymond John, drawn by the unique niche and clear market demand, made an offer that matched Hanson’s request—$100,000 for 15%. However, the real twist came when Lori Greiner decided to join the mission, partnering with Daymond John to offer $150,000 for a 30% stake, effectively valuing the company at $500,000.

Here’s a quick overview of the Shark Tank investment details:

Shark(s) Investment Equity
Daymond John & Lori Greiner $150,000 30%

This partnership was not just about the financial investment but also about leveraging the marketing prowess of Lori Greiner, renowned for her ability to elevate brands, and Daymond John’s expertise in scaling businesses. Spy Escape & Evasion’s journey on Shark Tank highlights the importance of a compelling story, a solid business model, and the strategic alliances formed within the tank.

Post-Shark Tank Successes

Since appearing on Shark Tank, Spy Escape & Evasion has soared to new heights. Jason Hanson’s partnership with Lori Greiner and Daymond John proved to be a game-changer. Their combined expertise in marketing and scaling businesses significantly boosted the company’s visibility and operations.

Rapid Growth and Expansion

The immediate aftermath of the show saw a remarkable spike in interest and sales. They’ve expanded their course offerings, covering a wider array of survival skills and spy tactics. These courses not only cater to individuals seeking personal safety knowledge but also attract corporate clients looking for unique team-building activities.

Financial Milestones

Year Sales
2014 $500,000
2015 $1 Million
2016 $1.5 Million

These numbers highlight Spy Escape & Evasion’s impressive growth trajectory. The company didn’t just ride the post-Shark Tank wave; they used it as a springboard to scale their operations, doubling their revenue in just two years.

Broadened Reach

One of the key strategies behind their success was broadening their reach through online courses. This allowed them to tap into a global audience, breaking geographical constraints. In addition, strategic social media campaigns and Lori Greiner’s marketing prowess played pivotal roles in boosting their online presence.

Expanding Beyond Courses

Not content with sticking to their original offerings, Spy Escape & Evasion diversified its product line. They introduced spy-related gear and gadgets, capitalizing on the brand’s growing recognition. This move not only added another revenue stream but also reinforced the company’s identity as the go-to source for espionage education and tools.

As the business continues to evolve, Jason Hanson and his team remain dedicated to empowering individuals with the skills to protect themselves and their loved ones. With a strong foundation built on Shark Tank and the relentless pursuit of innovation, Spy Escape & Evasion’s journey is far from over.

Challenges and Obstacles

Despite the initial boost from Shark Tank, Spy Escape & Evasion faced its fair share of challenges. The partnership with Lori Greiner and Daymond John was instrumental, but not without obstacles. The first major hurdle was scaling operations to meet the surge in demand. Suddenly, they were not just a small operation teaching spy techniques; they were a nationwide sensation. This meant expanding their team, enhancing their website for increased traffic, and optimizing the order fulfillment process to keep up with the volume of orders for their courses and spy gear.

Another significant challenge was maintaining quality. With the expansion came the risk of diluting the unique experience that made Spy Escape & Evasion stand out. They needed to ensure that the new instructors were as skilled and engaging as the founders, and that the spy gear they sold met high-quality standards. Balancing expansion while maintaining the essence of their brand was a delicate act.

Marketing strategies also had to be reevaluated. While the Shark Tank appearance provided a momentum boost, sustaining that interest required creative and consistent marketing efforts. The company ventured into strategic social media campaigns and outreach to ensure they remained in the public eye. Engaging with their audience through these platforms was essential but required a dedicated team to manage the content and interact with followers.

Lastly, broadening their course offerings introduced the challenge of staying authentic and true to their core mission. As they added more courses and products, ensuring they all aligned with the goal of teaching life-saving skills was paramount.

Through these challenges, Spy Escape & Evasion demonstrated resilience and the ability to adapt. Their journey post-Shark Tank is a testament to the importance of not just having a good idea but also the execution and continuous improvement to meet the demands of a growing business.

Where Are They Now?

Since their memorable appearance on Shark Tank, Spy Escape & Evasion has carved a notable path in the world of personal security and spy gear, much to the excitement of fans and followers. The company’s journey post-Shark Tank is a fascinating tale of growth, challenges, and constant evolution.

After securing a deal with Daymond John, Spy Escape & Evasion didn’t just rest on their laurels. They expanded their offering, introducing new and improved spy gear and safety courses that appealed to a broader audience. The array of products, from covert spy pens to RFID blocking wallets, showcases their dedication to providing tools for personal safety in various situations.

Their courses have also seen significant upgrades and expansions. They now offer specialized training sessions ranging from beginner to advanced levels, focusing on different scenarios such as evasion driving and executive protection. This diversification has helped the company stay ahead in an incredibly competitive market.

Social media and online marketing have played a crucial role in their growth trajectory. Engaging with their audience through compelling content and interactive campaigns, Spy Escape & Evasion has built a solid online presence. This digital strategy has not only increased their visibility but also allowed them to connect with their audience on a more personal level, understanding their needs and feedback in real-time.

The commitment to their core mission, however, remains unwavering. At the heart of Spy Escape & Evasion is the goal to educate and equip individuals with life-saving skills and knowledge. Through continuous innovation and dedication, they’re ensuring that more people have access to essential survival tactics, regardless of their background or occupation.

As they move forward, Spy Escape & Evasion continues to inspire with their story of resilience and adaptability. Their journey from a Shark Tank hopeful to a thriving business serves as a blueprint for aspiring entrepreneurs everywhere, proving that with the right strategy and dedication, any venture can achieve lasting success.


Spy Escape & Evasion’s journey since Shark Tank is a testament to the power of resilience and adaptability. By expanding their offerings and embracing digital marketing, they’ve not only grown their business but also strengthened their mission to equip individuals with crucial safety skills. Their story is an inspiring reminder that with the right mindset and strategies, entrepreneurs can overcome challenges and achieve lasting success. It’s clear that for Spy Escape & Evasion, the adventure is just beginning.

Frequently Asked Questions

What is Spy Escape & Evasion?

Spy Escape & Evasion is a company that offers spy gear and safety courses, focusing on skills like evasion driving and executive protection. After appearing on Shark Tank, they secured a deal with Daymond John, which helped them expand their offerings and reach.

Who founded Spy Escape & Evasion?

The article does not specify the founder’s name. However, it discusses the company’s journey after appearing on Shark Tank and partnering with Daymond John, indicating strong leadership and vision driving the company’s success.

How did Spy Escape & Evasion grow after Shark Tank?

Post-Shark Tank, Spy Escape & Evasion expanded by introducing new spy gear and safety courses. They also upgraded and expanded their training sessions, leveraging social media and online marketing to engage with their audience and adapt their offerings based on real-time feedback.

What role did social media play in their growth?

Social media was instrumental in Spy Escape & Evasion’s growth, allowing them to engage directly with their audience, understand their needs, and adapt their products and services accordingly. It also helped in expanding their reach and visibility.

Is Spy Escape & Evasion still committed to their original mission?

Yes, despite their expansion and success, Spy Escape & Evasion remains committed to their core mission of educating and equipping individuals with life-saving skills. They continuously evolve their offerings while staying true to this objective.

What lesson can aspiring entrepreneurs learn from Spy Escape & Evasion’s journey?

Aspiring entrepreneurs can learn the importance of resilience and adaptability from Spy Escape & Evasion’s journey. Their ability to expand their offerings, leverage social media for growth, and stay committed to their original mission showcases the blueprint for achieving lasting success in business.