Tutu Blue Shark Tank Update: From TV to UV Protection Titan

When Tutu Blue dove into the Shark Tank waters, it wasn’t just a test of survival but a chance to make a splash with its unique line of sun-protective swimwear. The brand, founded by Sarah Buxton, aimed to revolutionize how we think about protecting our skin from the sun’s harmful rays, all while staying stylish.

Since their appearance, Tutu Blue has ridden the waves of entrepreneurship, navigating the ups and downs that come with the territory. They’ve made significant strides, but where do they stand today? Let’s dive into the Tutu Blue Shark Tank update to see how far they’ve swum since the show.

Key Takeaways

  • Sarah Buxton’s Personal Journey: Sarah transitioned from an actress and singer to an entrepreneur due to her skin cancer scare, leading her to create Tutu Blue, a brand that emphasizes sun safety without compromising style.
  • Innovation in Sun Protective Swimwear: Tutu Blue offers a unique product line with UPF 50+ protection, catering to adults and children, and stands out by providing stylish yet functional full-body coverage against harmful UV rays.
  • Impact of Shark Tank Appearance: While specific outcomes with the Sharks are not detailed, the exposure from Shark Tank significantly propelled Tutu Blue into the limelight, emphasizing the importance of sun safety and protective swimwear.
  • Post-Shark Tank Growth: Following the show, Tutu Blue expanded its product line, improved its online presence for a better customer experience, and engaged in strategic collaborations to amplify its message on sun safety.
  • Entrepreneurial Resilience: Tutu Blue’s journey highlights the challenges and triumphs of scaling a business post-Shark Tank, showcasing the importance of customer feedback, quality control, and staying true to the brand’s mission.

Sarah Buxton – Founder of Tutu Blue

Sarah Buxton, the vibrant mastermind behind Tutu Blue, stands out not just for her entrepreneurial spirit but also for her compelling backstory. Initially an actress and singer, Sarah’s venture into the world of business was driven by a deeply personal cause. After facing a scare with skin cancer, she pivoted towards creating a solution that would allow people to enjoy the sun without the fear of UV damage.

Tutu Blue, her brainchild, showcases a line of sun-protective swimwear designed for those who yearn for the warmth of the sun but understand the importance of skin health. These suits are crafted to provide full-body protection from harmful UV rays, a feature that sets Tutu Blue apart in the crowded marketplace of swimwear.

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Her journey to the Shark Tank stage was propelled by her ambition to make sun safety stylish and accessible. It’s a testament to her dedication that she faced the Sharks, aiming to secure a partnership that would catapult her brand to new heights. While the specifics of her pitch and the outcome with the Sharks are a key part of her story, it’s her resilience and innovation that truly define the heart of Tutu Blue.

Since her appearance on the show, Sarah has tirelessly worked to expand her product line, consistently emphasizing the fusion of protection and style. Her designs aren’t just swimwear; they’re a statement about taking charge of one’s health without compromising on fashion.

Sarah’s story with Tutu Blue serves as an inspiring reminder that entrepreneurship can be a powerful vehicle for change. Her journey from confronting a personal health crisis to standing in front of the Sharks, ready to pitch her vision, reflects an admirable blend of courage, creativity, and commitment.

Tutu Blue’s Unique Line of Sun-Protective Swimwear

For fans of Shark Tank, Tutu Blue stands out not just for its memorable pitch but also for its mission to redefine sun safety. Founded by Sarah Buxton, a skin cancer survivor, the brand has taken sun protection to the next level. They offer a line of swimwear that’s not only stylish but also packs a powerful UV-protective punch, a true testament to innovation in fashion and health.

Tutu Blue’s products feature a unique fabric blend that provides UPF 50+ protection, blocking out over 98% of harmful UV rays. This means that wearers can enjoy long days under the sun without the usual worries of skin damage. The range includes options for women, men, and children, ensuring that everyone has the chance to stay safe and look great.

What sets Tutu Blue apart in the crowded swimwear market is its commitment to full-body coverage without sacrificing style. The designs are vibrant and diverse, ranging from full-length surf suits to leggings and rash guards. This variety ensures that there’s something for every taste and need, whether it’s for surfing, swimming, or simply lounging by the pool.

Beyond aesthetic appeal, the functional aspect of Tutu Blue’s swimwear has been a game-changer for many. The fast-drying, breathable fabric keeps wearers cool and comfortable, while the durable construction means the swimwear holds up well over time, even with frequent use. This durability and comfort have made Tutu Blue a favorite among outdoor enthusiasts and beachgoers alike.

As Tutu Blue continues to evolve, its focus on marrying protection with style remains steadfast. Their appearance on Shark Tank has only fueled their mission, inspiring them to keep innovating and expanding their product line. The brand’s dedication to sun safety, fashion, and quality has solidified its place in the hearts of its customers and the wider Shark Tank community.

The Shark Tank Experience

When Tutu Blue took to the Shark Tank stage, the air was thick with anticipation. Sarah Buxton, the brains behind the brand, captivated the Sharks with her personal story of battling skin cancer and her mission to provide full-body sun protection with style. Her pitch highlighted Tutu Blue’s unique selling points: UPF 50+ fabric that blocks out over 98% of harmful UV rays and a range that caters to women, men, and children.

The Sharks were evidently impressed with Buxton’s dedication and the brand’s commitment to sun safety. Discussions around the business’s potential in the market, investment needs, and growth strategies ensued. Feedback from the Sharks ranged from praise for the product’s utility and design to questions concerning scalability, manufacturing, and customer acquisition.

One of the most electrifying moments was the negotiation phase. As Buxton confidently tackled each question and concern, it became clear that her passion for Tutu Blue went beyond profits—it was about making a difference in people’s lives. The audience could feel the tension, rooting for a deal that would catalyze Tutu Blue’s mission to new heights.

While the outcome of Tutu Blue’s Shark Tank journey is a critical milestone, it represents just one chapter in the brand’s ongoing saga. The exposure garnered from the show propelled Tutu Blue into the spotlight, sparking conversations about sun safety and the importance of protective swimwear. Whether or not the Sharks bit, Tutu Blue’s appearance on Shark Tank fueled their drive to keep innovating, reaching more families, and spreading awareness about the dangers of UV exposure.

Navigating the Entrepreneurial Journey

Following their memorable appearance on Shark Tank, Tutu Blue embarked on an entrepreneurial journey that’s both inspiring and educational. For fans and fellow entrepreneurs watching the show, seeing a brand navigate post-Shark Tank life provides invaluable insights into the realities of scaling a business.

Sarah Buxton, the force behind Tutu Blue, faced her fair share of challenges. Adjusting to sudden demand spikes, streamlining manufacturing processes, and expanding their product line were just the tip of the iceberg. Yet, with determination and a clear vision, Tutu Blue began to chart a course through murky waters.

One of the key aspects of their journey has been the focus on customer feedback. They have consistently leveraged insights from their community to refine their offerings, ensuring they meet the needs of a diverse customer base looking for style and sun safety. This responsiveness has not only fueled product development but has also helped in cultivating a loyal brand following.

The path wasn’t without its hurdles. Scaling up operations to meet increased demand while maintaining product quality posed a significant challenge. But it’s been their dedication to staying true to their mission—providing full-body UV protection without sacrificing style—that’s kept them grounded.

As Tutu Blue marches forward, their journey is a testament to the fact that success on Shark Tank is just the beginning. It’s the resilience, adaptability, and commitment to their core values that continue to define their entrepreneurial journey. Their story is far from over, but it’s already shaping up to be a case study in how to navigate the post-show waters with grace and determination.

Tutu Blue’s Progress Since the Show

Since its memorable appearance on Shark Tank, Tutu Blue has made significant strides in the swimwear industry, showcasing resilience and innovation that’s caught the attention of fans and entrepreneurs alike. The company’s dedication to sun safety merged with fashion has positioned it as a leader in UV-protective clothing.

One of the most exciting updates from Tutu Blue is its expanded product line. Beyond the original full-body suits, they’ve introduced new styles and accessories—including hats and rash guards—that maintain their UPF 50+ promise. This expansion caters to a broader audience, ensuring that everyone, from the avid surfer to the casual beachgoer, finds something that suits their needs.

In response to growing demand, Tutu Blue has also upgraded its online presence. Their revamped website offers an improved shopping experience, making it easier for customers to find and purchase their sun-safe swimwear. Enhanced product descriptions and user-friendly navigation have led to an increase in online sales, a pivotal move for any e-commerce business.

Collaborations have played a key role in Tutu Blue’s journey post-Shark Tank. They’ve teamed up with notable influencers and organizations dedicated to skin cancer awareness, amplifying their message and reaching an even wider audience. These partnerships have not only boosted brand visibility but have also reinforced Tutu Blue’s commitment to health and wellness.

Behind the scenes, Tutu Blue has optimized its manufacturing process to better handle the spikes in demand. By streamlining production and forging strong relationships with suppliers, they’ve managed to keep up with orders without compromising on quality or delivery times.

Tutu Blue’s journey since Shark Tank is a testament to hard work, ingenuity, and the power of a clear mission. Their efforts to blend style with UV protection continue to resonate with customers, proving that practicality and fashion can indeed go hand in hand.


Tutu Blue’s journey since Shark Tank showcases the power of innovation and dedication in the competitive swimwear market. By expanding their line and embracing digital advancements, they’ve not only enhanced their product offerings but also strengthened their commitment to promoting skin health. Collaborations and improved manufacturing processes have further solidified their position as a brand that cares deeply about their customers’ well-being. It’s clear that Tutu Blue is swimming towards a bright future, where style meets sun safety, making waves in all the right ways.

Frequently Asked Questions

What is Tutu Blue?

Tutu Blue is a brand specializing in sun-protective swimwear, offering a range of products like swimsuits, hats, and rash guards with UPF 50+ protection. Founded by Sarah Buxton, the company has gained recognition for its commitment to combining fashion with functional UV protection.

How has Tutu Blue evolved since Shark Tank?

Since appearing on Shark Tank, Tutu Blue has grown significantly. They have expanded their product line, improved their online shopping experience, and strengthened their manufacturing processes. This evolution supports their ability to meet increased demand while maintaining quality and fulfilling their UPF 50+ promise.

What makes Tutu Blue swimwear unique?

Tutu Blue swimwear is unique due to its UPF 50+ rating, offering high levels of UV protection. The brand blends style with functionality, designing swimwear that is not only effective in protecting against the sun’s harmful rays but also fashion-forward and versatile.

Has Tutu Blue collaborated with any organizations or influencers?

Yes, Tutu Blue has partnered with influencers and organizations focused on skin cancer awareness. These collaborations have helped to increase the brand’s visibility, allowing them to reach a wider audience and emphasize the importance of sun protection in maintaining health and wellness.

How does Tutu Blue maintain quality during spikes in demand?

Tutu Blue has streamlined their manufacturing processes to ensure they can handle increases in demand without compromising on the quality of their products or delivery times. This strategic approach enables them to continue providing high-quality, sun-protective swimwear year-round.